Author: Lewis Carbone
Publisher: Pearson Education
ISBN: 013270384X
Category : Business & Economics
Languages : en
Pages : 403
Book Description
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
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Author:
Publisher: DIANE Publishing
ISBN: 1428990011
Category :
Languages : en
Pages : 82
Book Description
Publisher: DIANE Publishing
ISBN: 1428990011
Category :
Languages : en
Pages : 82
Book Description