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Author: Anne Oeldorf-Hirsch Publisher: ISBN: Category : Languages : en Pages : 131
Book Description
Reports indicate that as the Internet is displacing traditional news sources, younger users continue to be disconnected from the news. Fortunately, the Internet provides new ways of sharing and discussing news stories with others through social networking sites such as Facebook, which may be important for engaging users in the news they read online. This paper explores the potential benefits of sharing news content, and seeing shared news content, on a social networking site, in terms of engagement in that news content. It was predicted that sharing a news story on Facebook would cause participants to feel more involved in the story. Receiving comments and recommendations on these posts should also enhance their sense of influence. It was also predicted that those who post comments and leave recommendations and even those who are exposed to others' comments and recommendations on the story would feel more involved in the story and more informed by it as a result of taking an active role. Finally, the specific level at which they broadcast the story on Facebook is explored for its effects on news story involvement, perceptions, and sense of influence. This study used an experimental design to test the hypotheses. 333 participants, ranging in age 18-63 years and 67% female were in one of 13 news sharing conditions which varied in where they posted the story (news feed, friend's wall, or direct message), what comment they made (opinion, question, or no comment) and whether they tagged friends; three receiving conditions where they found a story on Facebook and read it, commented on it, or indicated that they "liked" it; or the control condition where they read the story on the original news website. All participants filled out an online questionnaire immediately following the study and again one week later. Results show that while sharing the story on Facebook as a Messenger compared to only reading it on the news website did not significantly affect their initial involvement in the story, those who shared the story were significantly more involved in the story one week later. Those who asked a question about the news story when posting it felt a significantly higher sense of involvement in the story than those who posted the story with an opinion. Also, those who tagged friends felt a greater sense of community. Including a comment with the news story and tagging friends also led to a greater number of comments on the post from Facebook friends, which led to a greater sense of influence and greater sense of community. The number of "likes" received led to greater interest, involvement, and feeling informed about the topic. Broadcast level had many interactions with the other independent variables that highlighted the importance of posting on a friend's wall, asking a question, and tagging friends. Posting the story publicly also led to more positive psychological outcomes, by way of receiving comments that were perceived to be favorable. For those who found a news story posted by a friend on Facebook, commenting on the story did not have a significant effect on their involvement in the story, and seeing others' comments did not have a significant effect on involvement in the story. Theoretical and practical implications of these results are discussed and recommendations are made for future research and interface design. [The dissertation citations contained here are published with the permission of ProQuest llc. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.].
Author: Anne Oeldorf-Hirsch Publisher: ISBN: Category : Languages : en Pages : 131
Book Description
Reports indicate that as the Internet is displacing traditional news sources, younger users continue to be disconnected from the news. Fortunately, the Internet provides new ways of sharing and discussing news stories with others through social networking sites such as Facebook, which may be important for engaging users in the news they read online. This paper explores the potential benefits of sharing news content, and seeing shared news content, on a social networking site, in terms of engagement in that news content. It was predicted that sharing a news story on Facebook would cause participants to feel more involved in the story. Receiving comments and recommendations on these posts should also enhance their sense of influence. It was also predicted that those who post comments and leave recommendations and even those who are exposed to others' comments and recommendations on the story would feel more involved in the story and more informed by it as a result of taking an active role. Finally, the specific level at which they broadcast the story on Facebook is explored for its effects on news story involvement, perceptions, and sense of influence. This study used an experimental design to test the hypotheses. 333 participants, ranging in age 18-63 years and 67% female were in one of 13 news sharing conditions which varied in where they posted the story (news feed, friend's wall, or direct message), what comment they made (opinion, question, or no comment) and whether they tagged friends; three receiving conditions where they found a story on Facebook and read it, commented on it, or indicated that they "liked" it; or the control condition where they read the story on the original news website. All participants filled out an online questionnaire immediately following the study and again one week later. Results show that while sharing the story on Facebook as a Messenger compared to only reading it on the news website did not significantly affect their initial involvement in the story, those who shared the story were significantly more involved in the story one week later. Those who asked a question about the news story when posting it felt a significantly higher sense of involvement in the story than those who posted the story with an opinion. Also, those who tagged friends felt a greater sense of community. Including a comment with the news story and tagging friends also led to a greater number of comments on the post from Facebook friends, which led to a greater sense of influence and greater sense of community. The number of "likes" received led to greater interest, involvement, and feeling informed about the topic. Broadcast level had many interactions with the other independent variables that highlighted the importance of posting on a friend's wall, asking a question, and tagging friends. Posting the story publicly also led to more positive psychological outcomes, by way of receiving comments that were perceived to be favorable. For those who found a news story posted by a friend on Facebook, commenting on the story did not have a significant effect on their involvement in the story, and seeing others' comments did not have a significant effect on involvement in the story. Theoretical and practical implications of these results are discussed and recommendations are made for future research and interface design. [The dissertation citations contained here are published with the permission of ProQuest llc. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.].
Author: Roderick J. Brodie Publisher: Routledge ISBN: 1317533151 Category : Business & Economics Languages : en Pages : 315
Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Fuyuan Shen Publisher: Routledge ISBN: 1000530159 Category : Language Arts & Disciplines Languages : en Pages : 239
Book Description
With creative designs, this book contains important contributions to our understanding of social media news’s effects on political engagement, political knowledge, willingness to engage in self-censorship, and political disaffection. In recent years, social media has emerged as a major source of news and other information. The unique nature of social media and the variety of platforms available to individuals present challenges for those who want to study and understand its psychological impact. Fortunately, many innovative studies on this subject have appeared in publications in the last few years. This edited volume features a collection of recently published studies focusing on the effects of social media news as well as the framing of social issues on these platforms. The authors of these studies used surveys, experiments, and content analysis to explore their research questions. Each chapter provides valuable insights on the growing influence of social media news. The chapters in this book were originally published in the journal Mass Communication and Society.
Author: Publisher: ISBN: Category : Languages : en Pages : 284
Book Description
The media environment in recent years has undergone dramatic changes. Online users can be and are involved in social information networks, easily sharing or promoting information. Hence, in this dissertation, I am interested in how technologies that have been developed to promote convenient Internet participation, e.g., the sharing function in social media, play a role in media users' engagement with news content in online setting. Specifically, I demonstrate that perceived social norms, inferred from the social signals conveyed in an online environment, can affect users' information processing and engagement with news content about a controversial social issue. In the preliminary study, I investigate the degree to which Twitter users share information pertaining to nuclear energy. My findings indicate that after the 2011 nuclear disaster at Fukushima Daiichi, the amount of nuclear energy-related tweets that were linked to outside information (by providing external links in tweets) far outnumbered tweets containing no external link. Results also indicate that the predominant tone in these tweets was one of pessimism about nuclear energy. Interestingly, when people "tweeted" about nuclear energy and included an external link, they tended to express a more slanted opinion (either positive or negative) on the issue. Using an experiment-embedded survey data, my main study explores the direct and moderating effects of normative social cues within online content on (1) news processing and (2) engagement with news content. My results indicate a positive effect of normative social cues on news processing in the online space. As expected, the online content with a high numbers of likes and shares (i.e., normative social cues) show significant direct and interactive effects on respondents' news consumption intention, presumed different levels of others' engagement with news content, and news evaluation. Furthermore, normative social cues play a significant role in online news content engagement intention. Findings suggest that normative social cues can play a role in the process of online news consumption and participation, but that this influence can differ depending on individual circumstances or attributes of the message itself.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Peter Vorderer Publisher: Routledge ISBN: 1351996460 Category : Language Arts & Disciplines Languages : en Pages : 604
Book Description
Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently connected phenomenon, its causes and consequences, and its applied implications. Due to the diffusion of mobile devices, the ways people communicate and interact with each other and use electronic media have changed substantially within a short period of time. This megatrend comes with fundamental challenges to communication, both theoretical and empirical. The book offers a compendium of perspectives and theoretical approaches from leading thinkers in the field to empower communication scholars to develop this research systematically, exhaustively, and quickly. It is essential reading for media and communication scholars and students studying new media, media effects, and communication theory.
Author: Heather O'Brien Publisher: Springer ISBN: 3319274465 Category : Computers Languages : en Pages : 244
Book Description
User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodological approaches to user engagement; the remaining contributions examine UE from different disciplinary perspectives and across a range of computer-mediated environments, including social and communications media, online search, eLearning, games, and eHealth. The book concludes by bringing together the cross-disciplinary perspectives presented in each chapter and proposing an agenda for future research in this area. The book will appeal to established and emerging academic and industry researchers looking to pursue research and its challenges. This includes scholars at all levels with an interest in user engagement with digital media, from students to experienced researchers, and professionals in the fields of computer science, web technology, information science, museum studies, learning and health sciences, human-computer interaction, information architecture and design, and creative arts.
Author: Jake Batsell Publisher: Columbia University Press ISBN: 0231538677 Category : Language Arts & Disciplines Languages : en Pages : 233
Book Description
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Author: Maxwell McCombs Publisher: Polity ISBN: 0745645194 Category : Language Arts & Disciplines Languages : en Pages : 217
Book Description
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Author: David Kaplan Publisher: SAGE ISBN: 9780761923596 Category : Reference Languages : en Pages : 532
Book Description
Quantitative methodology is a highly specialized field, and as with any highly specialized field, working through idiosyncratic language can be very difficult made even more so when concepts are conveyed in the language of mathematics and statistics. The Sage Handbook of Quantitative Methodology for the Social Sciences was conceived as a way of introducing applied statisticians, empirical researchers, and graduate students to the broad array of state-of-the-art quantitative methodologies in the social sciences. The contributing authors of the Handbook were asked to write about their areas of expertise in a way that would convey to the reader the utility of their respective methodologies. Relevance to real-world problems in the social sciences is an essential ingredient of each chapter. The Handbook consists of six sections comprising twenty-five chapters, from topics in scaling and measurement, to advances in statistical modelling methodologies, and finally to broad philosophical themes that transcend many of the quantitative methodologies covered in this handbook.
Author: Anne Oeldorf-Hirsch
Author: Anne Oeldorf-Hirsch
Author: Roderick J. Brodie
Author: Fuyuan Shen
Author: 
Author: Nripendra P. Rana
Author: Peter Vorderer
Author: Heather O'Brien
Author: Jake Batsell
Author: Maxwell McCombs
Author: David Kaplan