Engage to Win PDF Download

Author: Steve Lucas
Publisher: Greenleaf Book Group
ISBN: 162634499X
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. ​So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!

Author: Philippe Crinelli
Publisher: AuthorHouse
ISBN: 1504999339
Category : Self-Help
Languages : en
Pages : 161

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Book Description
Imagine that you step onto a boat cruising to a tropical island. Sweet coconuts, shiny lagoons, white sandy beaches... But to your surprise, day after day, you realize that the air is getting colder and colder, until you find out on a freezing morning, that, instead of tropical birds, resting on coconut palms, you have a flock of penguins staring at you on an immaculate white iceberg...! What happened? Was the Purpose of the trip unclear? Were the Processes applied to drive the boat inefficient? Were the People on board ineffective? Was the captain a liar? Or was it that you, as the Pilot of your life, left it up to other people to make what matters most to you a reality?... Isnt that how our lives sometimes end up looking as we drift through our roles? We want a lagoon and we end up with an iceberg... What are we going to do then? Be a victim and whine? Passively adapt to the cold? Consider that an iceberg isnt that bad after all? Or engage as the true Pilot of our life and set it back on track? Which attitudes do we need to develop to ensure that well achieve the results that we want? What do we need to make the systems we share with others effective - teams, organizations, families? What does it cost to be an Engaged Pilot?

Author: Denise Lopez
Publisher: Independently Published
ISBN: 9781793814111
Category :
Languages : en
Pages : 380

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Book Description
Do your employees drag themselves into work (reluctantly!) every day? Do you wish they were engaged and passionate about their jobs, driven to achieve your department's and organization's goals? Motivate your team now with an information-packed practical guide to inspiring your team to win at work.This book features -A 7-step strategy for managers who want to INSPIRE their team members to higher engagement and performance. -Practical tips, tools and examples that can be adapted for various situations.-A distillation of our knowledge and experiences from decades of consulting, coaching and training employees at all levels. -Academic research in management and psychology; and best practices from leading organizations and consulting firms.-Even though the book is aimed at managers/leaders, it can also be useful for individual employees who want to enhance their own engagement at work.

Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 322

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Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Author: Dr. Sheryl G. Ziegler
Publisher: HarperCollins
ISBN: 0062683705
Category : Social Science
Languages : en
Pages : 293

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Book Description
The ultimate must-read handbook for the modern mother: a practical, and positive tool to help free women from the debilitating notion of being the "perfect mom," filled with funny and all too relatable true-life stories and realistic suggestions to stop the burnout cycle, and protect our kids from the damage burnout can cause. Moms, do you feel tired? Overwhelmed? Have you continually put off the things you need to do for you? Do you feel like it’s all worth it because your kids are happy? Are you "over" being a mother? If you answered yes to these questions, you’re not alone. Parents today want to create the ideal childhood for their children. Women strive to be the picture-perfect Pinterest mother that looks amazing, hosts the best birthday parties in town, posts the most "liked" photos, and serves delicious, nutritious home-cooked meals in her neat, organized home after ferrying the kids to school and a host of extracurricular activities on time. This drive, while noble, can also be destructive, causing stress and anxiety that leads to "mommy burnout." Psychologist and family counselor Dr. Sheryl Ziegler is well-versed in the stress that moms face, and the burden of guilt they carry because they often feel like they aren’t doing enough for their kids’ happiness. A mother of three herself, Dr. Z—as she’s affectionately known by her many patients—recognizes and understands that modern moms are all too often plagued by exhaustion, failure, isolation, self-doubt, and a general lack of self-love, and their families are also feeling the effects, too. Over the last nineteen years working with families and children, Dr. Z has devised a prescriptive program for addressing "mommy burnout"—teaching moms that they can learn to re-energize themselves and still feel good about their families and their lives. In this warm and empathetic guide, she examines this modern epidemic among mothers who put their children’s happiness above their own, and offers empowering, proven solutions for alleviating this condition, saving marriages and keeping kids happy in the process.

Author: Steven M. Constantino
Publisher: Corwin Press
ISBN: 1506328857
Category : Education
Languages : en
Pages : 234

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Book Description
Reach beyond theory and engage every family in student success Family engagement increases student achievement but how do schools connect with families who don’t participate yet? Educators can easily become frustrated trying to reach the disconnected and often fall back to engaging the already engaged. Is it possible to win over everyone? Discover how to move beyond theory to change your culture for better family engagement and student achievement. Through practical steps, reflections, and case studies, you will discover and address: How and where family engagement breaks down, and How to create a truly inviting culture for successful community and family partnerships

Author: David MacLeod
Publisher: Pearson Education
ISBN: 9780273703945
Category : Business & Economics
Languages : en
Pages : 310

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Book Description
Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually wanted to get there ... It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. The Extra Mile is the result of four years of research into engagement by a joint team from Cass Business School and Towers Perrin. This ambitious and wide ranging project drew on the results of various studies and surveys which together totalled 33 million respondents. These hard-hitting statistics were supplemented by more than 50 in-depth interviews with executives and leaders drawn from a variety of business sectors. You will hear from some of them in their own words in this compelling book which distils the results of the research and the interviews into a compelling and engaging read that will make managers think again about how to get their teams to go that all-important extra mile.

Author: Teresa Amabile
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

Author: Alessandra Cavalluzzi
Publisher: Wise Ink
ISBN: 9781634891035
Category :
Languages : en
Pages : 144

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Book Description
Is it possible to change the world one company at a time? Absolutely, and this book will show you how. Whether you're a CEO, a human resources professional, or a leader dedicated to making a difference, A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond checkbook philanthropy, the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable, impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company, this accessible, easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint. A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity--and a responsibility--to make an impact on the communities where their employees live and work, but many business leaders, fearing that the process will be expensive and antithetical to their company's bottom line, are deterred from creating community partnerships. A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time. Alessandra Cavalluzzi has over a decade of experience in Human Resource management, Corporate Social Responsibility (CSR), Corporate Communications, Public Relations, Event Planning, and Employee Engagement. Over the years she's advised both corporate funders and nonprofits, and is a sought-after guest speaker and panelist at HR and nonprofit events. In 2005, Alessandra presented a plan for a corporate giving program to the executive leadership of her company. It was the first program of its kind at the company, and was centered mainly at their headquarters. The program was launched on a very small budget, leveraging existing resources and finding creative ways to support the community through fundraising and volunteerism. Under Alessandra's leadership, over the years the program has flourished and expanded to her company's locations across the country, making it a key driver of engagement among employees. AUTHOR HOME: Bethpage, NY