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Author: Janice Jorgensen Publisher: Encyclopedia of Consumer Brand ISBN: 9781558623378 Category : Business & Economics Languages : en Pages : 0
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Saint James Press ISBN: 9781558623354 Category : Brand choice Languages : en Pages : 0
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Saint James Press ISBN: 9781558623354 Category : Business & Economics Languages : en Pages : 720
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Encyclopedia of Consumer Brand ISBN: 9781558623378 Category : Business & Economics Languages : en Pages : 658
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Peggy Geeseman Publisher: ISBN: 9781410337726 Category : Brand name products Languages : en Pages : 1183
Book Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Author: Andrew F. Smith Publisher: Oxford University Press ISBN: 0195307968 Category : Cooking Languages : en Pages : 720
Book Description
Offering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food!Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves up everything you could ever want to know about American consumables and their impact on popular culture and the culinary world. Within its pages for example, we learn that Lifesavers candy owes its success to the canny marketing idea of placing the original flavor, mint, next to cash registers at bars. Patrons who bought them to mask the smell of alcohol on their breath before heading home soon found they were just as tasty sober and the company began producing other flavors.Edited by Andrew Smith, a writer and lecturer on culinary history, the Companion serves up more than just trivia however, including hundreds of entries on fast food, celebrity chefs, fish, sandwiches, regional and ethnic cuisine, food science, and historical food traditions. It also dispels a few commonly held myths. Veganism, isn't simply the practice of a few "hippies," but is in fact wide-spread among elite athletic circles. Many of the top competitors in the Ironman and Ultramarathon events go even further, avoiding all animal products by following a strictly vegan diet. Anyone hungering to know what our nation has been cooking and eating for the last three centuries should own the Oxford Companion to American Food and Drink. DT Nearly 1,000 articles on American food and drink, from the curious to the commonplace DT Beautifully illustrated with hundreds of historical photographs and color images DT Includes informative lists of food websites, museums, organizations, and festivals
Author: Rossi Anastopoulo Publisher: Abrams ISBN: 1647003059 Category : Cooking Languages : en Pages : 343
Book Description
IACP AWARD WINNER • A delicious and delightful narrative history of pie in America, from the colonial era through the civil rights movement and beyond. From the pumpkin pie gracing the Thanksgiving table to the apple pie at the Fourth of July picnic, nearly every American shares a certain nostalgia for a simple circle of crust and filling. But America’s history with pie has not always been so sweet. After all, it was a slice of cherry pie at the Woolworth’s lunch counter on a cool February afternoon that helped to spark the Greensboro sit-ins and ignited a wave of anti-segregation protests across the South during the civil rights movement. Molasses pie, meanwhile, captures the legacies of racial trauma and oppression passed down from America’s history of slavery, and Jell-O pie exemplifies the pressures and contradictions of gender roles in an evolving modern society. We all know the warm comfort of the so-called “All-American” apple pie . . . but just how did pie become the symbol of a nation? In Sweet Land of Liberty: A History of America in 11 Pies, award-winning food writer Rossi Anastopoulo cracks open our relationship to pie with wit and good humor. For centuries, pie has been a malleable icon, co-opted for new social and political purposes. Here, Anastopoulo traces the pies woven into our history, following the evolution of our country across centuries of innovation and change. With corresponding recipes for each chapter and sidebars of quirky facts throughout, Sweet Land of Liberty is an entertaining, informative, and utterly charming food history for bakers, dessert lovers, and history aficionados alike. Ultimately, the story of pie is the story of America itself, and it’s time to dig in. Includes Illustrations