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Author: Janice Jorgensen Publisher: Saint James Press ISBN: 9781558623354 Category : Brand choice Languages : en Pages : 0
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Saint James Press ISBN: 9781558623354 Category : Brand choice Languages : en Pages : 0
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Encyclopedia of Consumer Brand ISBN: 9781558623378 Category : Business & Economics Languages : en Pages : 0
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen Publisher: Saint James Press ISBN: 9781558623354 Category : Business & Economics Languages : en Pages : 720
Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Peggy Geeseman Publisher: ISBN: 9781410337726 Category : Brand name products Languages : en Pages : 1183
Book Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Author: Daniel Thomas Cook Publisher: John Wiley & Sons ISBN: 0470672846 Category : Social Science Languages : en Pages : 630
Book Description
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Author: Johanna Gollnhofer Publisher: Edward Elgar Publishing ISBN: 1803926279 Category : Business & Economics Languages : en Pages : 329
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Author: Pedersen, Paul M. Publisher: Edward Elgar Publishing ISBN: 1800883285 Category : Sports & Recreation Languages : en Pages : 560
Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author: Janice Jorgensen
Author: Janice Jorgensen
Author: Janice Jorgensen
Author: Janice Jorgensen
Author: Janice Jorgensen
Author: 
Author: Peggy Geeseman
Author: Janice Jorgensen
Author: Daniel Thomas Cook
Author: Johanna Gollnhofer
Author: Pedersen, Paul M.