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Author: John Cantwell Publisher: Edward Elgar Publishing ISBN: 9781781009871 Category : Business & Economics Languages : en Pages : 360
Book Description
This volume explores the extent to which multinational enterprises (MNEs) are decentralizing the creation of new technological capabilities to various countries. The book contends that technological strategies and innovation activities undertaken by firms are a critical part of the increasing internationalization of economic activity and that MNEs are the main actors for these changes. It goes on to explain that MNEs must now effectively manage new technological assets in order to cope with the extensive changes in the nature of international competition.
Author: Félix E. Martín Publisher: Routledge ISBN: 1351923080 Category : Political Science Languages : en Pages : 366
Book Description
Investments by Spanish firms in Latin America have grown since the early 1990s by taking over many of the state-owned firms put out to tender. Second only to the United States, these investments make Spain one of the largest markets of foreign direct investment for Latin America. This multidisciplinary volume focuses on the emergence of Spanish multinational enterprises in this region. Furthermore, it analyzes the sociological and political consequences of these investments and exhibits several theoretical and methodological approaches that make the book a useful aid for teaching. It is essential reading for those who want to understand structural reforms, their consequences and the international impact of economic reform.
Author: P. Toral Publisher: Springer ISBN: 0230119328 Category : Political Science Languages : en Pages : 252
Book Description
This volume provides an original analysis of the role of foreign firms in the structural reforms implemented by the Latin American governments since the 1980s with a focus on the making of the Spanish multinational enterprise.
Author: Peter Buckley Publisher: Routledge ISBN: 1317982932 Category : Business & Economics Languages : en Pages : 257
Book Description
Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decision making must be made relevant by a considered evaluation of the circumstances surrounding that decision. This often means putting it into its historical context. The contributions that the study of international business can make to business history are the input of appropriate theory and appropriate research methods. The best international business theory can illuminate the seemingly disparate strategies of firms in given historical circumstances and can provide an integrated, overarching conceptual structure of the study of business history. The research methods used in international business are also worthy of scrutiny by business historians. The proposition of this book is that international business theory and method can complement business history. This cross-fertilization has been occurring with increasing regularity over the past few decades and this book brings together some of the fruits of this conjunction of two important intellectual domains. This book was published as a special issue of Business History.
Author: Harm G. Schröter Publisher: Springer Science & Business Media ISBN: 3540740368 Category : Business & Economics Languages : en Pages : 592
Book Description
Though in its infancy, the European enterprise has the power to change both the perception and the actual face of Europe. This book evaluates the future potential of this new type of enterprise. The contributors look for European convergence at all levels of the economy: firm, branch, state, and EU. They stress various points of view, using diverse methods, and propose different measures.
Author: Hubert Bonin Publisher: Librairie Droz ISBN: 9782600012591 Category : Business & Economics Languages : en Pages : 708
Book Description
The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Author: John Dunning Publisher: Routledge ISBN: 1134815603 Category : Business & Economics Languages : en Pages : 501
Book Description
This new paperback edition of Foreign Direct Investment and Governments examines the dynamic relationship between foreign direct investment, governments and economic development. The book includes: * an investigation of the catalytic role played by the governments and multinationals in determining national advantages * eleven in-depth national studies of the UK, USA, Japan, New Zealand, India, Mexico, Spain, Sweden, China, Indonesia and Taiwan * analysis of all aspects of the investment development path Foreign Direct Investment and Governments is an excellent source book for students of international business.
Author: Ángel Alloza Publisher: Editorial Almuzara ISBN: 8483567989 Category : Business & Economics Languages : en Pages : 319
Book Description
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Author: Mauro Guillén
Author: Mauro Guillén
Author: John Cantwell
Author: Félix E. Martín
Author: P. Toral
Author: Peter Buckley
Author: Harm G. Schröter
Author: Hubert Bonin
Author: 
Author: John Dunning
Author: Ángel Alloza