Go-to-Market Strategies for Women Entrepreneurs PDF Download

Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335

View

Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Author: Sara L. Cochran
Publisher: Business Expert Press
ISBN: 1637421141
Category : Business & Economics
Languages : en
Pages : 183

View

Book Description
The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers. Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation, Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book’s content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.

Author: women of the Empowering Women Alliance
Publisher: FriesenPress
ISBN: 1039162460
Category : Self-Help
Languages : en
Pages : 252

View

Book Description
The first of its series, Empowering Women With Words: Life-Changing Conversations will engage you with diverse stories, each brimming with insights, life lessons, and personal revelations. Fifteen women from different walks of life came together and inspired one another with their tales of courage, strength, resilience, perseverance, and faith. These women now share their powerful and relatable narratives, full of transformation and growth, for the benefit of women worldwide. Their vibrant, real-life stories appeal to modern women of all ages. Enjoy your discovery as each author takes you on an inspiring, surprising, encouraging, and ultimately empowering journey.

Author: Sofie Tornhill
Publisher: Rowman & Littlefield
ISBN: 1786601605
Category : Political Science
Languages : en
Pages : 188

View

Book Description
With catchphrases like “smart economics” and “the business case for gender equality,” global corporations are increasingly involved in gender and development politics in the Global South. This book focuses on an emblematic example of this tendency to interrogate the proposed win-win relationship between corporate profit opportunities and the economic advancement of women in marginalized economic positions. The Coca-Cola Company’s 5by20 program has won broad recognition for its global reach and ambitious goal: to economically empower five million female micro-entrepreneurs across its supply chain before the end of 2020. Based on situated engagements with program implementers and participants in Mexico and South Africa, the study moves beyond the unequivocally positive effects conveyed by the program’s rhetoric. It examines the appropriation of social values to strengthen the brand; the use of self-help psychology to enhance entrepreneurial conduct and exempt weak economic results; and the recasting of women’s precarious labor in terms of entrepreneurship – which conceals structural causes of poverty and impediments of sustainable business development. Providing unique insights into the premises and effects of corporate solutions to gender inequality in the Global South, the book contributes to debates on the relations between neoliberal capitalist expansion and feminist emancipatory endeavors.

Author: Gini Graham Scott
Publisher: Booktango
ISBN: 146892849X
Category : Business & Economics
Languages : en
Pages : 353

View

Book Description
LET'S HAVE A SALES PARTY provides a complete step-by-step guide on how to make money and have fun by selling your products or services at a party. It offers tips for both newcomer and old-timers seeking to expand the business. The book includes tips on how to: - choose your product and company, - develop your sales pitch, - recruit prospects for your party, - plan a great party, - increase your sales, - expand your business by creating a sales organization. - use advertising and PR to find hosts and customers - develop a presentation and a marketing campaign, - find a host, choose a location, and plan the menu, - master a solid sales pitch and take orders, - get referrals, confirm orders, and manage deliveries, - avoid scams and choose a reputable company. Plus, it includes a directory of major party plan companies.

Author: Nicole Feliciano
Publisher: Mango Media Inc.
ISBN: 163353393X
Category : Business & Economics
Languages : en
Pages : 207

View

Book Description
“Nicole Feliciano is all things #Boss. Most importantly, she is an inspiration to all moms looking to reinvent their careers.” —Sarah Michelle Gellar, actress, CCO and mom Learn how to be a super mom and a great business woman in a step-by-step guide to developing, incubating, and marketing your business without taking the joy out of family life with kids—being an active parent while succeeding as a woman business entrepreneur. Where Sophia Amoruso’s #GirlBoss left off for young millennials breaking into the business world, Mom Boss picks up and continues the mission for all the entrepreneurial moms out there. Mom Boss proves that being successful isn’t about degrees or sacrifices, it’s about balance and power. It’s where instinct meets intelligence. Every mom has it in her to be a badass business woman. Nicole Feliciano—the founder and CEO of Momtrends Media, which provides busy women with a daily dose of style—charts the course for building a successful career without sacrificing being a great mom. Mom Boss includes: Tips on how to develop, incubate, and market your business without taking the joy out of family life Valuable self-assessment exercises Step-by-step advice, inspiration, and tried and true business and personal tips Insights into how to be a successful and happy businesswoman and mom “If you have that feeling that maybe there is a Mom Boss in you but you’re just not sure where to start, then this is a must read . . . this is a great first step to turn your dreams into reality.” —Rosie Pope, CEO, designer, mom

Author: S. Roland Hall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 518

View

Book Description

Author: K. Dennis Chambers
Publisher: Bloomsbury Publishing USA
ISBN: 0275994996
Category : Business & Economics
Languages : en
Pages : 201

View

Book Description
Entrepreneurs—and entrepreneurial companies—live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability—which can be learned—is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played—and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer—they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success.

Author: Jerry W. Moorman
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

View

Book Description
Successful Business Planning for Entrepreneurs differs in approach from traditional college texts that are highly theoretical. This text contains activities and features in which student participation in discussions and group activities is encouraged. The sequencing of chapters and units are designed to closely adhere to the Small Business Administration suggested business plan outline.

Author: Paul Chong
Publisher: Balboa Press
ISBN: 1982295783
Category : Literary Criticism
Languages : en
Pages : 702

View

Book Description
You would remember an old school poem “What is life if full of care, We have no time to stand & stare . . . “ which led on the author’s mind to the notion of sharing & caring in life. Out of this thought, this book is appropriately called “Aspiring to Inspiring before Expiring.” With most books, fiction or non-fiction, you’d read continuously from beginning to end. Here in this case, you can pick & choose to read with ease & pleasure the articles, over 600 of them,on “whatever interests you.” The titles of articles are presented in a non-categorised manner, independent & complete by themselves individually. The book is very readable, easy to comprehend. It can well be your personal bible, a good travelling companion or indeed suitable as a gift for all occasions. Collectively when they first appeared in Paul’s blog https://paulchong.net, they attracted over a million views and Paul has been acknowledged as a very inspiring blogger. Readers will have both the leisure & pleasure of savouring a wide range of subjects in: • love & romance • arts & science • facts & fiction • reminiscences & presence • greed & creed • economics & politics • fantasy & reality • nature & venture • spiritual & secular • life & travel • poems