Employer Branding and its Impact on Employee Retention in Automobile Service Provider PDF Download

Author: Ms. Ritika Gupta Dr. Saroj Kumar Sahoo
Publisher: Archers & Elevators Publishing House
ISBN: 8194517095
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Dr. Ashad ullah Qureshi
Publisher: Concepts Books Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 67

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An organization’s ability to attract and retain talent is an essential component of talent sustainability. When organizations experience employee turnover, organizational knowledge is lost (Cotton & Tuttle, 1986; Lowe & Barnes, 2002). Employee retention affects an organization’s overall performance. In the coming years, organizations including the federal government will experience an increase in attrition due in part to retirements. Annually, organizations spend billions of dollars replacing the talented employees who have left their employ (Mathis, 2006a). In addition, organizations will need to replace employees that are eligible to retire. Baby boomers are defined as people born between 1945 and the early 1960’s (Business Dictionary, 2013). The retirement of baby boomers will decrease the supply of talent in the next five years. As the need for talent increases, the acquisition of talent becomes more competitive as organization pull from the same pool of candidates.

Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
ISBN: 1789730716
Category : Business & Economics
Languages : en
Pages : 231

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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Author: Simon Barrow
Publisher: John Wiley & Sons
ISBN: 111999554X
Category : Business & Economics
Languages : en
Pages : 245

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author: Upinder Dhar
Publisher: Excel Books India
ISBN: 9788174465870
Category : Marketing
Languages : en
Pages : 868

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The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics

Author: Helen Rosethorn
Publisher: CRC Press
ISBN: 1317034236
Category : Business & Economics
Languages : en
Pages : 212

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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Author: Niraj Kumar
Publisher: Springer Nature
ISBN: 9811599564
Category : Technology & Engineering
Languages : en
Pages : 838

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This book comprises the select proceedings of the International Conference on Future Learning Aspects of Mechanical Engineering (FLAME) 2020. This volume focuses on several emerging interdisciplinary areas involving mechanical engineering. Some of the topics covered include automobile engineering, mechatronics, applied mechanics, structural mechanics, hydraulic mechanics, human vibration, biomechanics, biomedical Instrumentation, ergonomics, biodynamic modeling, nuclear engineering, and agriculture engineering. The contents of this book will be useful for students, researchers as well as professionals interested in interdisciplinary topics of mechanical engineering.

Author: John William Butler
Publisher: Beard Books
ISBN: 1905773080
Category : Law
Languages : en
Pages : 350

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A compendium of forty five articles on the restructuring process intended as a guide for corporate directors and officers.

Author: Michael Dunmore
Publisher: Kogan Page Publishers
ISBN: 0749447133
Category : Business & Economics
Languages : en
Pages : 272

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This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.

Author: Maria Elo
Publisher: Springer Nature
ISBN: 303162419X
Category :
Languages : en
Pages : 374

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