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Author: Danesi, Marcel Publisher: IGI Global ISBN: 1522556230 Category : Computers Languages : en Pages : 328
Book Description
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Author: Danesi, Marcel Publisher: IGI Global ISBN: 1522556230 Category : Computers Languages : en Pages : 328
Book Description
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Author: Linda M. Scott Publisher: Routledge ISBN: 1135635684 Category : Business & Economics Languages : en Pages : 470
Book Description
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Author: Evripides Zantides Publisher: Cambridge Scholars Publishing ISBN: 1527543323 Category : Literary Criticism Languages : en Pages : 673
Book Description
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author: Donna E. West Publisher: Springer Nature ISBN: 3031150937 Category : Philosophy Languages : en Pages : 199
Book Description
This book presents a fresh approach to the communicability of narratives, revealing the cognitive underpinnings of Charles Sanders Peirce’s pragmatistic model. It demonstrates how abductive processes modify habits of belief and action in what Peirce refers to as double consciousness. Abductions generated during double consciousness paradigms have increased efficacy compared to instinctual abductions. Novel inferences from working memory become consciously integrated with existing long-term memory units which permits fuller consideration of the plausibility of propositions. Special attention is given to children’s prelinguistic means to represent propositional or assertory conflicts, and to resolve these conflicts via listening and re-telling narrators’ accounts. Overall, this book serves both a theoretical and applied purpose. It is intended to support innovative therapeutic interventions to facilitate the (re)construction of narratives by adults and children. Its practical applications and theoretical grounding will appeal to graduate students and scholars alike, who wish to examine narrative as an interdisciplinary enterprise—an ontological and cultural phenomenon (narration by way of action/image sequences), not just a literary/linguistic paradigm. Ultimately, this account presents narrative as a modal forum to resolve logical and practical conflicts, compelling the interpreter to become an involved partner in the narrated event itself.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668456834 Category : Language Arts & Disciplines Languages : en Pages : 1681
Book Description
Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.
Author: Kobus Marais Publisher: Bloomsbury Publishing ISBN: 1350192120 Category : Language Arts & Disciplines Languages : en Pages : 265
Book Description
What is 'translation'? Even as the scholarly viewpoint of translation studies has expanded over recent years, the notion of 'translation' has remained fixedly defined by its interlinguistic element. However, there are many different contexts and disciplines in which translation takes place for which this definition is entirely unsuitable. Exploring translational aspects in contexts in which scholars do not think about 'translation', this book considers the alternative uses of the term beyond the interlinguistic dimension. Taking our understanding of 'translation' back to its basic semiotic principles, leading experts outline the wide variety of alternative fields of study, practices, applications and contexts in which the term 'translation' is used. Chapters examine 11 different fields of study, exploring what the term 'translation' means, how it is used and what it could contribute to an enlarged understanding of 'translation' as a concept. In this way, the volume argues for a reimagining of what we mean by translation, providing an essential reference for anyone interested in how translation is understood and practiced beyond the narrow perspectives of the field of translation studies itself.
Author: Katsaounidou, Anastasia Publisher: IGI Global ISBN: 1522555935 Category : Computers Languages : en Pages : 226
Book Description
As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies’ role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.
Author: De, Sourav Publisher: IGI Global ISBN: 1522552472 Category : Computers Languages : en Pages : 449
Book Description
As the most natural and convenient means of conveying or transmitting information, images play a vital role in our daily lives. Image processing is now of paramount importance in the computer vision research community, and proper processing of two-dimensional (2D) real-life images plays a key role in many real-life applications as well as commercial developments. Intelligent Multidimensional Data and Image Processing is a vital research publication that contains an in-depth exploration of image processing techniques used in various applications, including how to handle noise removal, object segmentation, object extraction, and the determination of the nearest object classification and its associated confidence level. Featuring coverage on a broad range of topics such as object detection, machine vision, and image conversion, this book provides critical research for scientists, computer engineers, professionals, researchers, and academicians seeking current research on solutions for new challenges in 2D and 3D image processing.
Author: Das, Rik Publisher: IGI Global ISBN: 1522557768 Category : Computers Languages : en Pages : 303
Book Description
Image data has portrayed immense potential as a foundation of information for numerous applications. Recent trends in multimedia computing have witnessed a rapid growth in digital image collections, resulting in a need for increased image data management. Feature Dimension Reduction for Content-Based Image Identification is a pivotal reference source that explores the contemporary trends and techniques of content-based image recognition. Including research covering topics such as feature extraction, fusion techniques, and image segmentation, this book explores different theories to facilitate timely identification of image data and managing, archiving, maintaining, and extracting information. This book is ideally designed for engineers, IT specialists, researchers, academicians, and graduate-level students seeking interdisciplinary research on image processing and analysis.
Author: Önay Dogan, Betül Publisher: IGI Global ISBN: 1522569995 Category : Business & Economics Languages : en Pages : 468
Book Description
Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Author: Danesi, Marcel
Author: Danesi, Marcel
Author: Linda M. Scott
Author: Evripides Zantides
Author: Donna E. West
Author: Management Association, Information Resources
Author: Kobus Marais
Author: Katsaounidou, Anastasia
Author: De, Sourav
Author: Das, Rik
Author: Önay Dogan, Betül