Emerging Food Marketing Technologies PDF Download

Author: United States. Congress. Office of Technology Assessment
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 110

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Book Description

Author:
Publisher: DIANE Publishing
ISBN: 1428957677
Category :
Languages : en
Pages : 89

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Book Description

Author: United States. Congress. Office of Technology Assessment
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 100

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Book Description

Author: U.S. Office of Technology Assessment
Publisher:
ISBN:
Category :
Languages : en
Pages : 89

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Book Description

Author: Office of Technology Assessment
Publisher:
ISBN: 9781410219961
Category : Business & Economics
Languages : en
Pages : 100

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Book Description
Food marketing technologies in the United States are undergoing major changes with a number of global implications. The purpose of this preliminary analysis was to gain a better perspective of these changes. It has helped to define the need for a major assessment of alternative global food futures. The identification of new or emerging food marketing technologies that will have significant long-range impacts on society and the U.S. food system was the objective of this preliminary analysis. Food marketing is defined as the activities that take place within the food system from the farm gate to the consumer. These activities include processing, wholesaling, retailing, transportation, and food service.

Author: Congress of the United States, Office of Technology Assessment
Publisher:
ISBN:
Category :
Languages : en
Pages : 88

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Book Description

Author: Aaron L. Brody
Publisher: CRC Press
ISBN: 1420004328
Category : Technology & Engineering
Languages : en
Pages : 616

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Book Description
Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269563
Category : Medical
Languages : en
Pages : 87

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Book Description
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Author:
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 776

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Book Description

Author: Howard R. Moskowitz
Publisher: CRC Press
ISBN: 1420065556
Category : Technology & Engineering
Languages : en
Pages : 506

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Book Description
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.