Author: Alan B. Bernstein; Cindy Rakowitz Publisher: Xlibris Corporation ISBN: 1469159554 Category : Business & Economics Languages : en Pages : 202
Book Description
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Author: Alan B. Bernstein Publisher: ISBN: 9781469159539 Category : Business & Economics Languages : en Pages : 204
Book Description
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Author: Jan Thenell Publisher: American Library Association ISBN: 9780838908709 Category : Business & Economics Languages : en Pages : 92
Book Description
When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.
Author: Louie Fernandez Publisher: Ihs Global Incorporated ISBN: 9780710625960 Category : Communication in management Languages : en Pages : 0
Book Description
This book is designed to assist organizations and their employees to cooperate with the media and inform, calm, and direct their stakeholders and public during any emergency.
Author: Robert DeMartino Publisher: DIANE Publishing ISBN: 1437903487 Category : Language Arts & Disciplines Languages : en Pages : 96
Book Description
A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.
Author: Yan Jin Publisher: Routledge ISBN: 1000542963 Category : Business & Economics Languages : en Pages : 454
Book Description
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Author: Ayse Simin Kara Publisher: Cambridge Scholars Publishing ISBN: 1527523268 Category : Business & Economics Languages : en Pages : 116
Book Description
Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
Author: Barbara Reynolds Publisher: CreateSpace ISBN: 9781470193294 Category : Business & Economics Languages : en Pages : 278
Book Description
Originally designed for communicating public health information associated with communicable diseases, this book covers essential topics concerning media relations for public and private sector public information officers. Topics include: Introduction to Crisis and Emergency Risk Communication-Types of crisis and communications during a crisis, the risk of disaster, emergency/crisis/risk communications, the crisis communications lifecycle-pre-crisis phase, initial phase, crisis maintenance, resolution, and evaluation. Psychology of a Crisis-Human behavior in an emergency, decision making, perception of risk, facts to consider about human psychology in a crisis, and how to communicate effectively in a crisis. The Crisis Communication Plan-Developing an emergency/crisis communication plan, Information verification and clearance/approval procedures, agreements on information release authorities (who releases what/when/how, procedures to secure needed resources (space, equipment, people) to operate the public information. The nine steps of crisis response. Surviving the first 48 hours of an emergency: Be first, be right, be credible. The Role of the Spokesperson- The role of the spokesperson in an emergency, what makes a good spokesperson, general recommendations for spokespersons in all settings, pitfalls for spokespersons during an emergency, when emotions and accusations run high in an emergency public meeting, what spokespersons should know when talking through the media, general media interview pitfalls, media opportunity or press conference tips, counters to electronic media interview techniques, radio interview tips, television interview tips, what to wear on television, assessing your communication skills and habits, facial expressions, voice cues, body positions and movements, and effective nonverbal communication. Working With the Media- Think local media first, what do reporters want, getting emergency information to the media, the press conference or media opportunity, telephone news conferences/Web casts, commercial press release services, E-mail listservs and broadcast faxes, Web sites/video streaming, and responding to media calls. Writing For the Media During a Crisis- What your media release should include, press statements are not press releases, media factsheets/backgrounders, visuals, video press releases, and B-roll. Press Conferences- Where to hold the press conference, whom to invite, how and when to invite the media, how to conduct the media opportunity, using visuals and handouts.
Author: Matthew W. Seeger Publisher: John Wiley & Sons ISBN: 1119229243 Category : Language Arts & Disciplines Languages : en Pages : 149
Book Description
Presents the best practices of crisis communication and emergency risk communication This book covers crisis communication strategies and focuses on practical applications for effective management. It includes an extensive discussion of best practices in pre-crisis, crisis and post crisis stages. The book pays special attention to the needs of meeting the needs of diverse audiences and communicating in a responsive and responsible way. The principles are appropriate for many kinds of events including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics as well as industrial accidents, toxic spills, transportation disasters, fires and intentional events. In the first chapter, Communication in Times of Trouble introduces the concept of best practices and establishes their relevance for crisis communication and emergency risk communication. A chapter is dedicated to each of the ten best practices. In each chapter, the best practice is described, examples of successful and unsuccessful application of the best practice in both organizational crises and natural disasters/emergencies are provided, advice for practical application is given, and a summary is provided. The concluding chapter details the challenges and opportunities for developing and implementing a response strategy that includes the best practices as a whole. Focuses on application and explanation in crisis communication to benefit those with backgrounds in emergency management, risk management, political science, disaster sociology, and public health Covers natural, large-scale emergencies such as earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics, which aren’t generally detailed in existing crisis communication texts Presents 10 best practices for dealing with emergencies: Process Approach; Pre-Event Planning; Partnerships; Public Concern; Honesty; Collaborate; Media access; Compassion; Uncertainty; Empowerment Communication in Times of Trouble will be of great interest to undergraduate students and practitioners in communication, public relations, public affairs, public information, public health, and emergency management.
Author: Alan B. Bernstein; Cindy Rakowitz
Author: Alan B. Bernstein
Author: Jan Thenell
Author: Alan B. Bernstein
Author: Louie Fernandez
Author: Robert DeMartino
Author: Yan Jin
Author: Ayse Simin Kara
Author: Barbara Reynolds
Author: Matthew W. Seeger