EL PODER DE LAS HISTORIAS DE LAS REDES SOCIALES PARA LOS MARKETERS PDF Download

Author: C.X. Cruz
Publisher: C.X. Cruz
ISBN:
Category : Business & Economics
Languages : es
Pages :

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Book Description
De hecho, las historias de las redes sociales tienen un ENORME potencial para atraer al público, generar autoridad y confianza y, en general, impulsar su marca. No solo eso, sino que también están ganando popularidad todo el tiempo. Las historias de las redes sociales tomaron Internet por asalto y no muestran ningún signo de desaceleración ahora. En este libro, aprenderá con precisión qué es una historia, cómo crearla y cómo tener un gran éxito usándola para hacer crecer su audiencia y aumentar la lealtad a la marca. Cuatro de cada cinco marcas importantes informan que usan historias para promocionarse, y eso debería decirle algo sobre qué tan grande será esto en el futuro. Algunos de los temas del libro son: * ¿Qué es una historia de redes sociales? * Uso de historias para marketing: conceptos básicos * Más beneficios de las historias y cómo usarlas para obtener el máximo efecto * Historias de Instagram para empresas * Historias de Facebook para empresas * Historias de Snapchat para empresas * Cómo crear mejores historias * Técnica avanzada y venta * El resto de tu estrategia * Cómo poner todo esto en acción ¡Ponte en marcha y lee este libro!

Author: C.X. Cruz
Publisher:
ISBN:
Category :
Languages : es
Pages :

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Book Description
De hecho, las historias de las redes sociales tienen un ENORME potencial para atraer al p?blico, generar autoridad y confianza y, en general, impulsar su marca. No solo eso, sino que tambi?n est?n ganando popularidad todo el tiempo. Las historias de las redes sociales tomaron Internet por asalto y no muestran ning?n signo de desaceleraci?n ahora. En este libro, aprender? con precisi?n qu? es una historia, c?mo crearla y c?mo tener un gran ?xito us?ndola para hacer crecer su audiencia y aumentar la lealtad a la marca. Cuatro de cada cinco marcas importantes informan que usan historias para promocionarse, y eso deber?a decirle algo sobre qu? tan grande ser? esto en el futuro. Algunos de los temas del libro son: * ¿Qu? es una historia de redes sociales? * Uso de historias para marketing: conceptos b?sicos * M?s beneficios de las historias y c?mo usarlas para obtener el m?ximo efecto * Historias de Instagram para empresas * Historias de Facebook para empresas * Historias de Snapchat para empresas * C?mo crear mejores historias * T?cnica avanzada y venta * El resto de tu estrategia * C?mo poner todo esto en acci?n ¡Ponte en marcha y lee este libro!

Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786428
Category : Business & Economics
Languages : en
Pages : 582

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Book Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Author: Jorge Cornick
Publisher: Inter-American Development Bank
ISBN: 1597823171
Category : Political Science
Languages : en
Pages : 320

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Book Description
Productive development policies (PDPs) are notoriously hard. They involve a daunting level of technical detail, require public-private collaboration, are in constant danger of capture, and demand time consistency hard to achieve in a politically volatile region. Nevertheless, the potential of PDPs to revitalize the region’s economic performance and spur productivity growth cannot be ignored. This book takes an in-depth look at 17 cases involving productive development agencies from Argentina, Brazil, Costa Rica and Uruguay, identifying key features of institutional design and agency-level practices that make success more likely in this difficult policy arena. Careful study of these experiences might help successful productive development policies gain currency across the region. The cases in this book should not be seen as the exceptions that prove the rule of lackluster PDP performance, but rather as examples that demonstrate the rule can be broken.

Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Author: Tim Jordan
Publisher: Reaktion Books
ISBN: 9781861891228
Category : History
Languages : en
Pages : 176

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Book Description
From Europe to the USA, from Australia to South America, from the hard left to the extreme right, Tim Jordan introduces us to the partisan citizens who want to change the world.

Author: Cees Leeuwis
Publisher: John Wiley & Sons
ISBN: 1118688015
Category : Technology & Engineering
Languages : en
Pages : 376

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Book Description
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Author: Mccarthy E. Jerome
Publisher: McGraw-Hill/Irwin
ISBN: 9780256060485
Category :
Languages : en
Pages :

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Author: Laurajane Smith
Publisher: Routledge
ISBN: 1317497503
Category : Art
Languages : en
Pages : 320

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Book Description
Emotional Heritage brings the issues of affect and power in the theorisation of heritage to the fore, whilst also highlighting the affective and political consequences of heritage-making. Drawing on interviews with visitors to museums and heritage sites in the United States, Australia and England, Smith argues that obtaining insights into how visitors use such sites enables us to understand the impact and consequences of professional heritage and museological practices. The concept of registers of engagement is introduced to assess variations in how visitors use museums and sites that address national or dissonant histories and the political consequences of their use. Visitors are revealed as agents in the roles cultural institutions play in maintaining or challenging the political and social status quo. Heritage is, Smith argues, about people and their social situatedness and the meaning they, alongside or in concert with cultural institutions, make and mobilise to help them address social problems and expressions of identity and sense of place in and for the present. Academics, students and practitioners interested in theories of power and affect in museums and heritage sites will find Emotional Heritage to be an invaluable resource. Helping professionals to understand the potential impact of their practice, the book also provides insights into the role visitors play in the interplay between heritage and politics.

Author: Álvaro Rocha
Publisher: Springer
ISBN: 9783030726508
Category : Technology & Engineering
Languages : en
Pages : 623

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Book Description
This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.