Author: W. Chan Kim Publisher: Hachette Books ISBN: 0316314056 Category : Business & Economics Languages : en Pages : 286
Book Description
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1633692655 Category : Business & Economics Languages : en Pages : 32
Book Description
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1625274491 Category : Business & Economics Languages : en Pages : 317
Book Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Author: Wallace J. Nichols Publisher: Little, Brown ISBN: 0316252077 Category : Psychology Languages : en Pages : 292
Book Description
A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. Blue Mind not only illustrates the crucial importance of our connection to water; it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.
Author: W. Chan Kim Publisher: Harvard Business Press ISBN: 163369738X Category : Business & Economics Languages : en Pages : 87
Book Description
The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Author: W. Chan Kim Publisher: Harvard Business Review Press ISBN: 1633692671 Category : Business & Economics Languages : en Pages : 25
Book Description
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: Jane Lubchenco Publisher: Springer Nature ISBN: 3031162773 Category : Science Languages : en Pages : 921
Book Description
Home to over 80 percent of all life on Earth, the ocean is the world’s largest carbon sink and a key source of food and economic security for billions of people. The relevance of the ocean for humanity's future is undisputed. However, the ocean’s great potential to drive economic growth and equitable job creation, sustain healthy ecosystems, and mitigate climate change is not yet fully recognised. Lack of awareness of this potential as well as management and governance challenges pose impediments. Until these impediments are removed, ocean ecosystems will continue to be degraded and opportunities for people lost. A transition and a clear path to a thriving and vibrant relationship between humans and the ocean are urgently needed. This open access collection of papers and reports identifies a path that is inspired by science, energised by engaged people, and emboldened by visionary leaders. These assessments of knowledge are commissioned by the High Level Panel for a Sustainable Ocean Economy (Ocean Panel), which was established in September 2018 as a unique initiative led by heads of state and government from around the world, to showcase the latest leading-edge science, knowledge and state-of-the-art thinking on key ocean issues. Altogether, The Blue Compendium offers innovative ocean solutions in technology, policy, governance, and finance realms, that could help accelerate a transition to a more sustainable and prosperous relationship with the ocean. The comprehensive assessments have already informed policy making at the highest levels of government and motivated an impressive array of responsive and ambitious action across a growing network of leaders in business, finance and civil society.
Author: Angel Borja Publisher: Frontiers Media SA ISBN: 2889635090 Category : Languages : en Pages : 138
Book Description
While there is growing evidence of the importance of marine ecosystems for our societies, evidence shows also that pressures from human activities on these ecosystems are increasing, putting the health of marine ecosystems at stake worldwide. Hence, Blue Economy is becoming an important component of future socio-economic development strategies (e.g. this is called Blue Growth in Europe), that eventually can result in increasing pressures at sea, and despite the current regulatory framework (in particular with the Oceans Act, in USA or Canada, and the Marine Strategy Framework Directive, in Europe), it is likely that this situation will continue in the future. Ensuring all those connected to the sea, directly or indirectly, gain a better understanding of the importance of the seas, the human-sea interactions and opportunities to act better and reduce impacts from human pressures, is central to Ocean Literacy (OL). Receiving increasing attention in Europe and USA, OL is a challenge for all parts of society: educators & trainers, children and professionals, civil society and scientists, consumers and policy/decision makers. It is seen as part of the package of solutions that will lead to a change in behavior and practice, thus reducing impacts and resulting in healthier marine ecosystems, whilst allowing development opportunities offered by seas are seized in a sustainable manner. This Research Topic focuses on the issues and options for effective OL worldwide. It discusses: (1) existing experiences in OL (formal and informal education for children, training for professionals, tools for raising awareness of consumers - and of investors in the marine sectors...) and their effectiveness (from understanding better to acting differently); (2) the role OL could play (in interaction with innovation, regulation, economic incentive, social norms...) to support human capital development as key component of sustainable growth; and (3) pre-conditions for effective OL for different sectors and target groups. Questions relevant to OL include: Which knowledge - produced by whom - to share and how? Who to target - and how to effectively reach those targeted? How to design OL initiatives - including by mobilizing those targeted (via living lab approaches e.g.) - to ensure effective OL and pave the way for behavior change? What are the knowledge gaps that limit our capacity to design effective OL? As scientists, it is likely you have many more questions to offer and discuss.
Author: Dave Adkins Publisher: Xlibris Corporation ISBN: 1483673723 Category : Literary Collections Languages : en Pages : 225
Book Description
I took two years of Latin at Grinnell (Iowa) High School and two years of French at Cornell College, but I never really committed to using these languages. However, when I spent three years in Mozambique I had an opportunity to pursue the Portuguese language in an everyday situation. When I returned to the U.S., I studied the spoken and written form of the language with a Brazilian speaking partner and developed a useful fluency. I then decided to use the basics of Portuguese in the study of Spanish. I had a number of Spanish speaking partners, did some work assignments in Tehuacan, Mexico and earned an M.A. from the University of Leon. Using some creativity, I was able to read, write and converse in Spanish as often as I wished in my places of residence in Iowa and Texas. I have written this book of bilingual essays called “Gringoismos” which is a presentation of personal experiences in the Hispanic culture as well as some take-offs on Spanish writings.
Author: W. Chan Kim
Author: W. Chan Kim
Author: W. Chan Kim
Author: Wallace J. Nichols
Author: Santoro, Francesca
Author: W. Chan Kim
Author: W. Chan Kim
Author: Jane Lubchenco
Author: Angel Borja
Author: Dave Adkins