Author: Chantal Ochs
Publisher:
ISBN: 9789701500194
Category :
Languages : es
Pages : 117

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Book Description

Author: Josep Alet
Publisher: ESIC
ISBN: 8416462003
Category : Business & Economics
Languages : es
Pages : 374

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Book Description

Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686

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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 1020

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Book Description

Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Author: Matt Morris
Publisher: John Wiley & Sons
ISBN: 0470479817
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By twenty-nine, Matt was a self-made millionaire. How did he do it? In The Unemployed Millionaire, Morris reveals how he turned his life around and shatters the myth that it takes money to make money. Thanks to the Internet explosion and the ease of global trade, it is possible for anyone to start a business and market their products worldwide to millions of customers. Here, Morris unlocks the secrets and provides you with the specific moneymaking formula he used to turn his ideas into a fortune. Equips you with a step-by-step formula for turning your great idea into a million-dollar business in as little as twelve months Proves you don’t have to be smart, lucky, or rich to make millions Gives you the specific success principles all millionaires follow Author Matt Morris is an internationally recognized speaker who selectively mentors other entrepreneurs, traveling the world, working very little, and earning millions in the process With a foreword by Les Brown, motivational speaker, bestselling author, and television personality If you're serious about earning millions without working your fingers to the bone, The Unemployed Millionaire gives you the powerful strategies needed to turn your dreams into a reality.

Author: Brendon Burchard
Publisher: Simon and Schuster
ISBN: 1451667531
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
From the author of the #1 "New York Times" bestseller "The Millionaire Messenger," an electrifying book that provides the keys to motivation to satisfy the most essential creative and intellectual needs.

Author: Elena Neira
Publisher: Editorial UOC
ISBN: 8491160477
Category : Business & Economics
Languages : en
Pages : 111

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Book Description
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 3426

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Book Description

Author: Dan Wells
Publisher: St. Martin's Press
ISBN: 9780765362360
Category : Fiction
Languages : en
Pages : 324

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Book Description
John Wayne Cheever keeps his obsession with serial killers in check by a set of rigid rules that he lives by, hoping to the prevent himself from committing murder, but when a body turns up at a laundromat, must confront a danger outside himself.