Author: Claudia Eugenia Toca Torres
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
Book Description
Spanish Abstract: El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social -- tan ampliamente investigado -- y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de literatura especializada de las ciencias sociales y políticas, como institucionalismo, política social, bienes públicos, pobreza y vulnerabilidad, se deduce un lenguaje pertinente para esta tipología mercadológica, y se trasciende a su respectivo contraste con la realidad social colombiana. Estas claridades permiten, finalmente, proponer el contenido de un curso sobre asuntos sociales y de marketing.
El Marketing Al Servicio de Las Organizaciones del Tercer Sector (Marketing Dedicated to the Service of Non-Profit Organizations).
Author: Claudia Eugenia Toca Torres
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
Book Description
Spanish Abstract: El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social -- tan ampliamente investigado -- y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de literatura especializada de las ciencias sociales y políticas, como institucionalismo, política social, bienes públicos, pobreza y vulnerabilidad, se deduce un lenguaje pertinente para esta tipología mercadológica, y se trasciende a su respectivo contraste con la realidad social colombiana. Estas claridades permiten, finalmente, proponer el contenido de un curso sobre asuntos sociales y de marketing.
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
Book Description
Spanish Abstract: El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social -- tan ampliamente investigado -- y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de literatura especializada de las ciencias sociales y políticas, como institucionalismo, política social, bienes públicos, pobreza y vulnerabilidad, se deduce un lenguaje pertinente para esta tipología mercadológica, y se trasciende a su respectivo contraste con la realidad social colombiana. Estas claridades permiten, finalmente, proponer el contenido de un curso sobre asuntos sociales y de marketing.
Strategic Marketing for Nonprofit Organizations
Author: Philip Kotler
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664
Book Description
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664
Book Description
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Strategic Marketing for Non-profit Organizations
Author: Alan R. Andreasen
Publisher: Pearson
ISBN: 9781292042749
Category : Business & Economics
Languages : en
Pages : 470
Book Description
For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Publisher: Pearson
ISBN: 9781292042749
Category : Business & Economics
Languages : en
Pages : 470
Book Description
For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Permanent Study Group
Author: Lucica Matei
Publisher: Matei Lucica
ISBN: 9737096126
Category : Government business enterprises
Languages : en
Pages : 232
Book Description
Publisher: Matei Lucica
ISBN: 9737096126
Category : Government business enterprises
Languages : en
Pages : 232
Book Description
Marketing Communications for Local Nonprofit Organizations
Author: Teri Kline Henley
Publisher: Routledge
ISBN: 1136403647
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Publisher: Routledge
ISBN: 1136403647
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Social Marketing
Author: Seymour H. Fine
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Describes how marketing techniques can be used to promote enlightened social concepts.
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Describes how marketing techniques can be used to promote enlightened social concepts.
Readings in Public and Nonprofit Marketing
Author: Christopher H. Lovelock
Publisher: Scientific Press, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Publisher: Scientific Press, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Marketing for Nonprofit Organizations
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 552
Book Description
Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 552
Book Description
Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Author: Roger Bennett
Publisher: Routledge
ISBN: 1135743878
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
Publisher: Routledge
ISBN: 1135743878
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.