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Author: Alfredo Vela Zancada Publisher: Formación Alcalá Editorial ISBN: 8413239257 Category : Computers Languages : es Pages : 451
Book Description
Resulta indudable que Internet ha cambiado nuestras vidas en muchos aspectos, tanto desde el punto de vista personal, como profesional y empresarial. Un dato que ilustra de manera excepcional este cambio es que las cuatro empresas de mayor capitalización bursátil del mundo son: Apple, Google, Amazon y Microsoft, donde también encontramos a Facebook ocupando la octava posición. Las cinco, muy ligadas al fenómeno Internet; y esto ha sucedido en muy pocos años. Internet ha revolucionado la forma de comunicarnos. Actualmente, la mayoría llevamos siempre un smartphone con conexión a internet. La voz ha perdido fuerza en nuestras vidas y ha sido sobrepasada por otras herramientas, como el correo electrónico, las aplicaciones de mensajería instantánea y las Redes Sociales, entre las que Twitter es un protagonista destacado. Hasta ahora, eran los Medios de Comunicación tradicionales los que marcaban qué era noticia y qué no, y después los Medios Sociales se hacían eco de estas. En la actualidad este proceso se invierte con frecuencia. Un gran número de noticias se genera en Twitter. En muchos casos basta con un Tweet para que eso suceda, y los Medios de Comunicación tradicionales son la correa de transmisión. Un caso muy evidente de este fenómeno son las campañas electorales, donde Twitter ha adquirido un papel muy destacado. En #ElLibrodeTwitter encontrarás tres partes diferenciadas, la primera es el encaje de esta red social en el Ecosistema de los Medios Sociales actuales, la segunda es el propio Ecosistema de Twitter: qué elementos lo componen, tanto internos como externos, qué son y para qué sirven cada uno de ellos. Aquí se incluye el manejo y aplicación de otras herramientas propiedad de Twitter, como son: Analytics, Ads, Media Studio, Periscope y TweetDeck, que están perfectamente relacionadas con la red. La tercera parte muestra las principales aplicaciones y usos que Twitter tiene para uso personal, profesional y empresarial, cuáles son las mejores prácticas y en qué errores no debemos caer. A pesar de que Twitter no tiene un manejo complejo, no siempre hacemos el mejor uso de esta herramienta y por eso los resultados no son los esperados. Hay quienes dicen que Twitter es el mayor avance de la historia de la comunicación, y el libro trata de demostrarlo.
Author: Alfredo Vela Zancada Publisher: Formación Alcalá Editorial ISBN: 8413239257 Category : Computers Languages : es Pages : 451
Book Description
Resulta indudable que Internet ha cambiado nuestras vidas en muchos aspectos, tanto desde el punto de vista personal, como profesional y empresarial. Un dato que ilustra de manera excepcional este cambio es que las cuatro empresas de mayor capitalización bursátil del mundo son: Apple, Google, Amazon y Microsoft, donde también encontramos a Facebook ocupando la octava posición. Las cinco, muy ligadas al fenómeno Internet; y esto ha sucedido en muy pocos años. Internet ha revolucionado la forma de comunicarnos. Actualmente, la mayoría llevamos siempre un smartphone con conexión a internet. La voz ha perdido fuerza en nuestras vidas y ha sido sobrepasada por otras herramientas, como el correo electrónico, las aplicaciones de mensajería instantánea y las Redes Sociales, entre las que Twitter es un protagonista destacado. Hasta ahora, eran los Medios de Comunicación tradicionales los que marcaban qué era noticia y qué no, y después los Medios Sociales se hacían eco de estas. En la actualidad este proceso se invierte con frecuencia. Un gran número de noticias se genera en Twitter. En muchos casos basta con un Tweet para que eso suceda, y los Medios de Comunicación tradicionales son la correa de transmisión. Un caso muy evidente de este fenómeno son las campañas electorales, donde Twitter ha adquirido un papel muy destacado. En #ElLibrodeTwitter encontrarás tres partes diferenciadas, la primera es el encaje de esta red social en el Ecosistema de los Medios Sociales actuales, la segunda es el propio Ecosistema de Twitter: qué elementos lo componen, tanto internos como externos, qué son y para qué sirven cada uno de ellos. Aquí se incluye el manejo y aplicación de otras herramientas propiedad de Twitter, como son: Analytics, Ads, Media Studio, Periscope y TweetDeck, que están perfectamente relacionadas con la red. La tercera parte muestra las principales aplicaciones y usos que Twitter tiene para uso personal, profesional y empresarial, cuáles son las mejores prácticas y en qué errores no debemos caer. A pesar de que Twitter no tiene un manejo complejo, no siempre hacemos el mejor uso de esta herramienta y por eso los resultados no son los esperados. Hay quienes dicen que Twitter es el mayor avance de la historia de la comunicación, y el libro trata de demostrarlo.
Author: Laura Fitton Publisher: John Wiley & Sons ISBN: 1118954831 Category : Computers Languages : en Pages : 323
Book Description
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Author: Nick Bilton Publisher: Penguin ISBN: 1591847087 Category : Business & Economics Languages : en Pages : 319
Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author: Mark Schaefer Publisher: McGraw Hill Professional ISBN: 0071802207 Category : Business & Economics Languages : en Pages : 178
Book Description
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Author: Joel Comm Publisher: John Wiley & Sons ISBN: 1119050111 Category : Business & Economics Languages : en Pages : 289
Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Laura Fitton Publisher: John Wiley & Sons ISBN: 1118960092 Category : Computers Languages : en Pages : 323
Book Description
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Author: Tim O'Reilly Publisher: "O'Reilly Media, Inc." ISBN: 0596555822 Category : Computers Languages : en Pages : 245
Book Description
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers. This book will help you: Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed. About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
Author: Mark W. Schaefer Publisher: ANAYA MULTIMEDIA ISBN: 8441535388 Category : Computers Languages : es Pages : 148
Book Description
¿Estás demasiado ocupado para ponerte a descifrar el aparentemente confuso mundo de Twitter? En menos de dos horas este libro te mostrará el camino: conocerás la mejor estrategia para conseguir el éxito personal y profesional con esta red social. Mediante ejemplos reales, y sencillos pasos, Mark W. Schaefer te enseña: · Los secretos para conseguir la influencia en Twitter. · La fórmula que esconde cada éxito empresarial en Twitter. · 22 formas de conseguir una audiencia verdaderamente interesada. · Las mejores y más eficaces estrategias para la generación de contenidos. · 20 maneras de convertir Twitter en una ventaja competitiva. "El Tao de Twitter es el libro más vendido del mundo sobre esta red social." - Amazon Sales Ranking " Mark W. Schaefer es una de las 50 personas más influyentes en los medios sociales de todo el mundo". - Forbes
Author: Laura Fitton Publisher: John Wiley & Sons ISBN: 0470909471 Category : Computers Languages : en Pages : 403
Book Description
A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business. Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.
Author: Alfredo Vela Zancada
Author: Alfredo Vela Zancada
Author: Laura Fitton
Author: Nick Bilton
Author: Mark Schaefer
Author: Joel Comm
Author: Kipp Bodnar
Author: Laura Fitton
Author: Tim O'Reilly
Author: Mark W. Schaefer
Author: Laura Fitton