The Anti-Marketeer's Handbook PDF Download

Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244243506
Category :
Languages : en
Pages : 306

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Book Description

Author: Michelle Lopez Boggs
Publisher: FriesenPress
ISBN: 1525580450
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

Author: Michael Baker
Publisher: Routledge
ISBN: 1136356843
Category : Business & Economics
Languages : en
Pages : 684

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Book Description
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
ISBN: 8490646570
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Author: Michael John Baker
Publisher: Routledge
ISBN: 0750655364
Category : Business & Economics
Languages : en
Pages : 867

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Book Description
Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135792526
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Author: Benjamin R. Barber
Publisher: W. W. Norton & Company
ISBN: 0393330893
Category : Capitalism
Languages : en
Pages : 417

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Book Description
An examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as consumers, and replaces public goods with private commodities.

Author: Southern Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 342

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Book Description

Author: Felix Mayer
Publisher: Gunter Narr Verlag
ISBN: 9783823358527
Category : Language Arts & Disciplines
Languages : en
Pages : 474

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Book Description

Author: Benjamin R. Barber
Publisher: W. W. Norton & Company
ISBN: 0393070395
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers—and where the primary goal is no longer to manufacture goods but needs. Disturbing, provocative, and compelling, this book examines phenomena as seemingly disparate as adolescent fashion trends for adults, megachurches, declining voter participation, the privatization of the public sphere, branding, and the rise of online shopping to show how the freedoms of the free market have undermined the freedoms of the deliberative adult citizen. Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament.