Customer Loyalty and Brand Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Loyalty and Brand Management PDF full book. Access full book title Customer Loyalty and Brand Management by María Jesús Yagüe Guillén. Download full books in PDF and EPUB format.
Author: María Jesús Yagüe Guillén Publisher: MDPI ISBN: 3039213350 Category : Business & Economics Languages : en Pages : 122
Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author: María Jesús Yagüe Guillén Publisher: MDPI ISBN: 3039213350 Category : Business & Economics Languages : en Pages : 122
Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author: International Monetary Publisher: International Monetary Fund ISBN: 1616359412 Category : Business & Economics Languages : en Pages : 153
Book Description
This Report on the Observance of Standards and Codes—Data Module (Data ROSC) updates assessments conducted in 2010 and 2015. The updated assessments are based on the May 2012 version of the IMF’s Data Quality Assessment Framework (DQAF) and cover the national accounts, government finance, and external sector statistics. The National Institute of Statistics and Geography (INEGI) is responsible for the national accounts, the Secretariat of Finance and Public Credit (SHCP) for the government finance statistics (except for data on state and local governments, which are the responsibility of INEGI), and the Bank of Mexico (BM) for the external sector statistics.
Author: Elena Alfaro García Publisher: Wolters Kluwer España ISBN: 9788487670879 Category : Business & Economics Languages : es Pages : 140
Book Description
Muchas veces nos hemos preguntado cuál es el secreto del éxito de algunas compañías que conocemos. ¿Qué vende Ritz-Carlton o Four Seasons para diferenciarse tanto de otras cadenas hoteleras? ¿Cómo consigue Disneyland ser uno de los destinos con uno de los mayores índices de fidelidad del mundo? ¿Zara? ¿Apple? ¿Coca-Cola? La esencia del éxito en todas ellas ha sido la capacidad de crear una experiencia en torno a su producto o servicio. Estamos inmersos en una “mercado de expectativas” formado por consumidores experimentados, bien informados. Los nuevos consumidores no sólo esperan cubrir sus necesidades, buscan superar sus expectativas con cada experiencia de compra. Nunca antes los consumidores habían tenido tanto poder de elección y de análisis del mercado. Elena Alfaro explica muy bien en este libro cómo al trabajar sobre el plano emocional y los sentidos, la forma de diferenciarse pasa por ofrecer “una experiencia”. El cliente ya no elige un producto o servicio sólo por la ecuación coste/beneficio, sino por la vivencia que ofrece antes de la compra y durante su consumo. Si la comercialización y el producto o servicio brindan una experiencia agradable y que satisface sus necesidades, el éxito está asegurado. Para competir hoy en día y en los tiempos que corren, se necesita algo más que la satisfacción del cliente. Es necesario vincular a los clientes de forma emocional, para que el precio no sea lo más relevante, para que recomienden la marca o el producto y sobre todo para conseguir su compromiso. En este libro se proporciona una visión global de este innovador concepto de “management”, así como una guía simple de acciones para ponerla en marcha.
Author: Jayme Adelson-Goldstein Publisher: Oxford University Press ISBN: 019420149X Category : Foreign Language Study Languages : en Pages : 317
Book Description
4,000 words and phrases are organized thematically within 163 topics. Includes English to Spanish translations of vocabulary throughout, and an extensive index in Spanish at the back of the book. A fully integrated vocabulary development program in American English, progressing from essential words to the more complex, delivered in short thematic units. Realistic scenarios and modern artwork are easy to relate to and these, together with story pages and practice exercises, have been applauded for their success in promoting critical thinking skills. Content is fully supported by a range of components (in English only) - including Workbooks, Classroom Activities, Audio and website.
Author: Idemudia, Efosa Carroll Publisher: IGI Global ISBN: 1799833534 Category : Business & Economics Languages : en Pages : 459
Book Description
To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making. The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.
Author: Chana Ginelle Ewing Publisher: Frances Lincoln Children's Books ISBN: 1786037416 Category : Juvenile Nonfiction Languages : en Pages : 54
Book Description
ALL people have the right to be treated fairly, no matter who they are, what they look like or where they come from. This is called equality. An ABC of Equality introduces complicated concepts to the youngest of children.
Author: María Jesús Yagüe Guillén
Author: María Jesús Yagüe Guillén
Author: International Monetary
Author: Elena Alfaro García
Author: Jayme Adelson-Goldstein
Author: Idemudia, Efosa Carroll
Author: 
Author: 
Author: California
Author: Jack Bernstein
Author: Chana Ginelle Ewing