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Author: Gongjian Kan Publisher: ISBN: Category : Languages : en Pages : 224
Book Description
This dissertation firstly explores the experiences and lessons learned from global retailers' operation in East Asian countries followed by discussing the effect of country image on consumers' hypermarket patronage intention across different cultures. The empirical results from China case indicate that country image has only an indirect impact on consumers' hypermarket patronage intention while in Spain case it seems that country image has direct influence on consumer' store patronage intention. In both Spain and China, country image has a significant impact on consumers' function based evaluation and experience based evaluation of a hypermarket store. These two kinds of evaluation have significant effects on consumers' brand attitude towards the target store. The major difference of hypermarket store patronage behavior between Chinese consumers and Spanish consumers is that the former attaches more importance on experience attributes in formulating their store image and on social referents in making their shopping decisions than the latter. Besides, Chinese consumers have stronger ethnocentric tendency in their hypermarket shopping behavior than Spanish consumers. These research findings offer valuable implications to both domestic and foreign retail practitioners in making their marketing strategies.
Author: Gongjian Kan Publisher: ISBN: Category : Languages : en Pages : 224
Book Description
This dissertation firstly explores the experiences and lessons learned from global retailers' operation in East Asian countries followed by discussing the effect of country image on consumers' hypermarket patronage intention across different cultures. The empirical results from China case indicate that country image has only an indirect impact on consumers' hypermarket patronage intention while in Spain case it seems that country image has direct influence on consumer' store patronage intention. In both Spain and China, country image has a significant impact on consumers' function based evaluation and experience based evaluation of a hypermarket store. These two kinds of evaluation have significant effects on consumers' brand attitude towards the target store. The major difference of hypermarket store patronage behavior between Chinese consumers and Spanish consumers is that the former attaches more importance on experience attributes in formulating their store image and on social referents in making their shopping decisions than the latter. Besides, Chinese consumers have stronger ethnocentric tendency in their hypermarket shopping behavior than Spanish consumers. These research findings offer valuable implications to both domestic and foreign retail practitioners in making their marketing strategies.
Author: Gongjian Kan Publisher: LAP Lambert Academic Publishing ISBN: 9783659315206 Category : Consumer behavior Languages : en Pages : 216
Book Description
The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with respect to physical products, whereas research on the COO effect for services is very limited. Therefore, exploring the effect of COO of a retailer on the patronage intention and further understanding the difference of COO effect on retail patronage behavior between different cultures is of great significance to understand the determinants of retailers' loyal patronage behavior. This book firstly explores the experiences and lessons learned from global retailers' operations in East Asian countries followed by discussing the cross-cultural effect of country image on consumers' hypermarket store patronage intentions. The research findings should be especially useful to global retail managers in formulating their international marketing strategies, or anyone else who are interested in the cross-cultural study in retailing field.
Author: Alcántara-Pilar, Juan Miguel Publisher: IGI Global ISBN: 1466682639 Category : Business & Economics Languages : en Pages : 430
Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Marin A. Marinov Publisher: Edward Elgar Publishing ISBN: 1784713171 Category : Business & Economics Languages : en Pages : 326
Book Description
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Author: Marieke de Mooij Publisher: SAGE ISBN: 1526471604 Category : Business & Economics Languages : en Pages : 558
Book Description
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Author: Lukas Morbe Publisher: Springer ISBN: 3658220694 Category : Business & Economics Languages : en Pages : 185
Book Description
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Author: Sanda Renko Publisher: Emerald Group Publishing ISBN: 1787144992 Category : Business & Economics Languages : en Pages : 457
Book Description
This book presents a multidisciplinary approach to the Western Balkans, addressing topics from the green image of a country, sustainable waste management, the way in which SMEs develop green entrepreneurship, sustainability in tourism and trade, green consumerism, energy efficiency, and conservation projects.
Author: Ting-Hsiang Tseng Publisher: ISBN: Category : Languages : en Pages : 9
Book Description
This study applies the concept of product typicality to account for graded country images effects across products of a country on consumers' purchase intention. Consumers need for variety impacts consumer purchase intentions when the perspective of product typicality is applied. A two-by-two between subjects experiment was conducted in Taiwan with 152 undergraduate students. The results of the experiment suggest that typical products of a country attract more purchase intention and possess more positive country images than atypical products. Moreover, consumers with a high need for variety exhibit lower purchase intention to products, especially to atypical products of a country, than consumers with low need for variety. However, consumer need for variety is independent of the evaluation of country images.
Author: Marieke de Mooij Publisher: SAGE ISBN: 1529764742 Category : Business & Economics Languages : en Pages : 434
Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author: Harlan E. Spotts Publisher: Springer ISBN: 3319117610 Category : Business & Economics Languages : en Pages : 308
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Author: Gongjian Kan
Author: Gongjian Kan
Author: Gongjian Kan
Author: Alcántara-Pilar, Juan Miguel
Author: Marin A. Marinov
Author: Marieke de Mooij
Author: Lukas Morbe
Author: Sanda Renko
Author: Ting-Hsiang Tseng
Author: Marieke de Mooij
Author: Harlan E. Spotts