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Author: Mariaenrica Frigione Publisher: MDPI ISBN: 3036501665 Category : Science Languages : en Pages : 212
Book Description
Most of the typical materials employed in today’s constructions present limitations, especially concerning their durability, in either common or severe environmental conditions, and their impact on the environment. In response to these issues, academic and industrial efforts around the world have been devoted to developing new smart materials that can provide efficient alternatives, improve the energy efficiency of buildings, or can upgrade, repair, or protect existing infrastructures. Different and wide technological innovations are, therefore, quickly fostering advancements in the field of construction materials. A new generation of materials (bricks, cement, coatings, concrete, FRP, glass, masonry, mortars, nano-materials, PCM, polymers, steel, wood, etc.) is gaining a prominent position in modern building technology, since they can overcome various limits and flaws of conventional materials employed in constructions, without neglecting the smart applications of pioneering materials in ancient constructions and historic buildings. Even though the adoption of innovative materials in the construction field has been a successful route in achieving enhanced performance, or even new and unexpected characteristics, some issues have not been completely solved. On top of them, the cost/performance ratio of novel solutions, since their introduction must be convenient, without compromising quality. Other concerns are related to their sustainability, with eco-friendly options, possibly exploiting recycled materials or by-products from other productions, being the most desirable solution. Finally, the use of materials or systems that are unconventional in this field raises the need to update or develop new specifications and standards. This special issue aims at providing a platform for discussing open issues, challenges, and achievements related to innovative materials proposed for the construction industry.
Author: Mariaenrica Frigione Publisher: MDPI ISBN: 3036501665 Category : Science Languages : en Pages : 212
Book Description
Most of the typical materials employed in today’s constructions present limitations, especially concerning their durability, in either common or severe environmental conditions, and their impact on the environment. In response to these issues, academic and industrial efforts around the world have been devoted to developing new smart materials that can provide efficient alternatives, improve the energy efficiency of buildings, or can upgrade, repair, or protect existing infrastructures. Different and wide technological innovations are, therefore, quickly fostering advancements in the field of construction materials. A new generation of materials (bricks, cement, coatings, concrete, FRP, glass, masonry, mortars, nano-materials, PCM, polymers, steel, wood, etc.) is gaining a prominent position in modern building technology, since they can overcome various limits and flaws of conventional materials employed in constructions, without neglecting the smart applications of pioneering materials in ancient constructions and historic buildings. Even though the adoption of innovative materials in the construction field has been a successful route in achieving enhanced performance, or even new and unexpected characteristics, some issues have not been completely solved. On top of them, the cost/performance ratio of novel solutions, since their introduction must be convenient, without compromising quality. Other concerns are related to their sustainability, with eco-friendly options, possibly exploiting recycled materials or by-products from other productions, being the most desirable solution. Finally, the use of materials or systems that are unconventional in this field raises the need to update or develop new specifications and standards. This special issue aims at providing a platform for discussing open issues, challenges, and achievements related to innovative materials proposed for the construction industry.
Author: John Westwood Publisher: Profit Editorial ISBN: 8416583366 Category : Business & Economics Languages : en Pages : 176
Book Description
Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.
Author: Dinana, Hesham Osama Publisher: IGI Global ISBN: 1668458462 Category : Business & Economics Languages : en Pages : 332
Book Description
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Jorge Serrano-Cobos Publisher: Editorial UOC ISBN: 8490649626 Category : Computers Languages : en Pages : 109
Book Description
El reto de ser encontrados por los buscadores como Google puede ser pequeño o grande, pero todo profesional de la web hoy día necesita entender de optimización y posicionamiento en buscadores, y conocer unas técnicas mínimas para desarrollar una estrategia estable a largo plazo, solo o coordinado con otros profesionales.Este libro trata de poner a un gestor de contenidos en el buen camino para iniciarse en el arte y la ciencia del SEO, no importa el presupuesto, sin miedo a los cambios del buscador. Hay muchos factores en el SEO, pero la combinación correcta la pondrá el lector.
Author: Guanglu Sun Publisher: Springer Nature ISBN: 3030350959 Category : Education Languages : en Pages : 449
Book Description
This book constitutes the proceedings of the 5th International Conference on e-Learning, e-Education, and Online Training, eLEOT 2019, held in Kunming, China, in August 2019. The 46 revised full papers presented were carefully reviewed and selected from 99 submissions. They focus on most recent and innovative trends in this broad area, ranging from distance education to collaborative learning, from interactive learning environments to the modelling of STEM (Science, Technology, Mathematics, Engineering) curricula.
Author: Silvia Sivera Publisher: Editorial UOC ISBN: 8491161414 Category : Business & Economics Languages : en Pages : 192
Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author: Mariaenrica Frigione
Author: Mariaenrica Frigione
Author: John Westwood
Author: Dinana, Hesham Osama
Author: Ricardo Martinez Cañas
Author: Juan Carlos Oyanedel
Author: Jorge Serrano-Cobos
Author: 
Author: Hans Westerbeek
Author: Guanglu Sun
Author: Silvia Sivera