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Motoring the Future

Motoring the Future PDF Author: Engelbert Wimmer
Publisher: Springer
ISBN: 0230307817
Category : Business & Economics
Languages : en
Pages : 506

Book Description
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
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