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Author: Songshan Sam Huang Publisher: Routledge ISBN: 1135042330 Category : Business & Economics Languages : en Pages : 200
Book Description
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.
Author: Songshan Sam Huang Publisher: Routledge ISBN: 1135042330 Category : Business & Economics Languages : en Pages : 200
Book Description
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.
Author: Ilan Alon Publisher: Bloomsbury Publishing USA ISBN: 0313053731 Category : Business & Economics Languages : en Pages : 350
Book Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Author: Maharaj Vijay Reddy Publisher: Routledge ISBN: 1134626525 Category : Business & Economics Languages : en Pages : 399
Book Description
The concept of the green economy has now entered mainstream policy debates and been endorsed by a range of United Nations and other organizations. The Rio+20 UN conference specifically drew attention to the green economy approach in the context of sustainable development to move away from business-as-usual practices, act to end poverty, address environmental destruction and build a bridge to the sustainable future. It is increasingly recognized that the tourism sector can make a major contribution to the green economy through more sustainable practices, climate change mitigation and ecotourism. The role of tourism sector will continue to be crucial in the post-2015 sustainable development agenda too. However, there are ambiguities about how tourism and allied industries can maximize their contribution to human well-being and ensure environmentally sustainability, embracing issues of political economy, geography and business ethics. In this context, this book provides consensus about what the green economy entails, what role tourism can play in a green economy, early responses from many countries, on-going and emerging research initiatives that will enable tourism’s transition to a green economy. The chapters address three key themes: understanding the Green Economy concept and the role of tourism; responses and initiatives in greening tourism; and emerging techniques and research implications. A wide range of case studies from around the world and in different contexts is included to demonstrate the extent of the challenge and range of opportunities for the tourism industry.
Author: Jinlin Zhao Publisher: CRC Press ISBN: 135137656X Category : Business & Economics Languages : en Pages : 319
Book Description
Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.
Author: Songshan Huang Publisher: Edward Elgar Publishing ISBN: 1788117530 Category : Business & Economics Languages : en Pages : 411
Book Description
Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.
Author: Ray J Pine Publisher: Routledge ISBN: 1136393358 Category : Business & Economics Languages : en Pages : 326
Book Description
Examine the reasons for the rapid growth of China’s tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China’s tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government’s role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world’s top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China’s doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China’s citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China’s hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China’s tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism, pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China’s tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.
Author: Cathy A. Enz Publisher: SAGE ISBN: 1412905907 Category : Business & Economics Languages : en Pages : 1081
Book Description
This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Author: Jiazhen Huo Publisher: Springer Science & Business Media ISBN: 3642344976 Category : Business & Economics Languages : en Pages : 472
Book Description
A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China’s service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China’s service economy.
Author: Hanqin Qiu Zhang Publisher: Psychology Press ISBN: 9780789012586 Category : Business & Economics Languages : en Pages : 326
Book Description
"From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution.
Author: Songshan Sam Huang
Author: Songshan Sam Huang
Author: Ilan Alon
Author: Maharaj Vijay Reddy
Author: Jinlin Zhao
Author: Songshan Huang
Author: Ray J Pine
Author: Cathy A. Enz
Author: 
Author: Jiazhen Huo
Author: Hanqin Qiu Zhang