Consumer Behaviour Analysis: The behavioural economics of consumption PDF Download

Author: G. R. Foxall
Publisher: Taylor & Francis
ISBN: 9780415196444
Category : Business & Economics
Languages : en
Pages : 512

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Author: Adam Smith
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 522

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Author: Gordon Foxall
Publisher: Routledge
ISBN: 113523809X
Category : Business & Economics
Languages : en
Pages : 201

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Author: John H. Kagel
Publisher: Cambridge University Press
ISBN: 0521454883
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
This book describes the authors' research program using laboratory animals to investigate individual choice theory in economics.

Author: Gordon R. Foxall
Publisher: Taylor & Francis
ISBN: 9780415196451
Category : Business & Economics
Languages : en
Pages : 520

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Author: Patrick M. Emerson
Publisher:
ISBN:
Category : Economics
Languages : en
Pages :

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Author: Samir Alamad
Publisher: Springer Nature
ISBN: 3031497481
Category :
Languages : en
Pages : 395

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Author: Gordon R. Foxall
Publisher: Routledge
ISBN: 1317913469
Category : Business & Economics
Languages : en
Pages : 470

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Book Description
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Author: Gordon Foxall
Publisher: Routledge
ISBN: 1317332962
Category : Business & Economics
Languages : en
Pages : 573

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Book Description
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Author: Colin F. Camerer
Publisher: Princeton University Press
ISBN: 0691116822
Category : Business & Economics
Languages : en
Pages : 768

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Book Description
Today, behavioral economics has become virtually mainstream.