Author: David Besanko
Publisher: Wiley
ISBN: 9780471254546
Category : Business & Economics
Languages : en
Pages : 656
Book Description
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. * Chapter on measuring cost and benefit advantage have been eliminated. * Integrates insights from the theory of the firm, industrial organization, and strategy research. * Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.