Author: Publisher:
ISBN:
Category : Industrial engineering
Languages : en
Pages : 784
Book Description
Management
Author: Publisher:
ISBN:
Category : Industrial engineering
Languages : en
Pages : 784
Book Description
Methodologies to Estimate the Economic Impacts of Disruptions to the Goods Movement System
Author: Publisher: Transportation Research Board
ISBN: 0309258561
Category : Freight and freightage
Languages : en
Pages : 105
Book Description
"TRB's National Cooperative Highway Research Program (NCHRP) Report 732: Methodologies to Estimate the Economic Impacts of Disruptions to the Goods Movement System describes the impacts of bottlenecks and interruptions to the flow of goods through the nation's major freight corridors and intermodal connectors, the dynamics of that flow in response to disruptions, and the full economic impact on public and private entities beyond just the critical infrastructure and the carriers that depend on that flow."--Publication information.
NASA SP-7500
Author: United States. National Aeronautics and Space AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 140
Book Description
Management, a Continuing Literature Survey with Indexes
Author: Publisher:
ISBN:
Category : Industrial engineering
Languages : en
Pages : 502
Book Description
Scientific and Technical Aerospace Reports
Author: Monthly Catalog of United States Government Publications
Author: Monthly Catalogue, United States Public Documents
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1432
Book Description
ANL/ES
Author: Airport Marketing
Author: Nigel HalpernPublisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Special Report - Highway Research Board
Author: National Research Council (U.S.). Highway Research BoardPublisher:
ISBN:
Category : Highway engineering
Languages : en
Pages : 1086
Book Description