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Author: Julian Delphiki Publisher: Julian Delphiki ISBN: Category : Business & Economics Languages : en Pages : 99
Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Author: Julian Delphiki Publisher: Julian Delphiki ISBN: Category : Business & Economics Languages : en Pages : 99
Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Author: Zheng Qin Publisher: Springer Science & Business Media ISBN: 3540496459 Category : Computers Languages : en Pages : 527
Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: Sanjay Mohapatra Publisher: Springer Science & Business Media ISBN: 1461441412 Category : Business & Economics Languages : en Pages : 270
Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Juho Makkonen Publisher: ISBN: 9789529400089 Category : Languages : en Pages : 210
Book Description
Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime
Author: Publisher: ISBN: Category : Languages : en Pages : 112
Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Stacy-Ann Elvy Publisher: Cambridge University Press ISBN: 1108599648 Category : Law Languages : en Pages : 363
Book Description
In the Internet of Things (IoT) era, online activities are no longer limited to desktop or laptop computers, smartphones and tablets. Instead, these activities now include ordinary tasks, such as using an internet-connected refrigerator or washing machine. At the same time, the IoT provides unlimited opportunities for household objects to serve as surveillance devices that continually monitor, collect and process vast quantities of our data. In this work, Stacy-Ann Elvy critically examines the consumer ramifications of the IoT through the lens of commercial law and privacy and security law. The book provides concrete legal solutions to remedy inadequacies in the law that will help usher in a more robust commercial law of privacy and security that protects consumer interests.
Author: Jim Carroll Publisher: Macmillan Canada ISBN: 9780771576430 Category : Business & Economics Languages : en Pages : 420
Book Description
"Selling my product online opens up a new world of opportunity, but I have so many questions before I take the leap. Does it cost a lot of money to establish an account? Is it realistic for a small business? What about security issues? How do I get noticed if I do set up shop?" Many Canadian business people recognize that online sales is an exciting, cutting-edge phenomena, but most of them don't know where to start or how to make the most of this powerful business option. Designed as a roadmap for merchants, this innovative book will close the gap between the hype and the real Internet profits. Written by two of Canada's foremost Internet experts, Selling Online takes the reader through the entire process covering online shopping, customer service issues, business planning, selecting an e-biz platform, changing consumer behaviour and the nuts and bolts of SET and SSL. This book is a trusted resource that will guide merchants step-by-step, through the e-commerce maze.
Author: Dan Wesley Publisher: Coriolis Group Books ISBN: Category : Computers Languages : en Pages : 730
Book Description
Over the last two years, the Web development industry has exploded, creating hundreds of new types of jobs. To help developers stay on top of the industry, Dan and Judith Wesley show how to find the best job, how to start a Web development shop, what to charge for Web development projects, and how to hire and train Web developers. The CD-ROM includes hundreds of indispensable Web development resources and tools.
Author: Publisher: ISBN: Category : Languages : en Pages : 96
Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: Ravi Kalakota Publisher: Addison-Wesley Professional ISBN: 9780201721652 Category : Business & Economics Languages : en Pages : 4
Book Description
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
Author: Julian Delphiki
Author: Julian Delphiki
Author: Zheng Qin
Author: Sanjay Mohapatra
Author: Juho Makkonen
Author: 
Author: Stacy-Ann Elvy
Author: Jim Carroll
Author: Dan Wesley
Author: 
Author: Ravi Kalakota