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Author: Ian Brodie Publisher: ISBN: 9780992763114 Category : Electronic mail systems Languages : en Pages : 162
Book Description
"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.
Author: Ian Brodie Publisher: ISBN: 9780992763114 Category : Electronic mail systems Languages : en Pages : 162
Book Description
"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.
Author: Shirley Taylor Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814779121 Category : Business & Economics Languages : en Pages : 150
Book Description
Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? Just as body language helps you to make an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results. This invaluable guide offers step-by-step pointers that readers can put into practice right away. The highlight of the book is a series of 10 model email templates, covering scenarios like requests for information, conveying bad news, complaints and sales prospecting. These are explained and analysed to show what makes them simple yet effective.
Author: Mark Rodgers Publisher: AMACOM ISBN: 0814434185 Category : Business & Economics Languages : en Pages : 257
Book Description
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Author: Robert W. Bly Publisher: Red Wheel/Weiser ISBN: 1601630298 Category : Business & Economics Languages : en Pages : 289
Book Description
A practical guide to drafting time-saving and effective e-mails, faxes, and memos for every occasion comes complete with three hundred model letters and instructions for adapting each one to fit a particular need. Original.
Author: Jay A. Conger Publisher: Harvard Business Review Press ISBN: 1633691020 Category : Business & Economics Languages : en Pages : 81
Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Sean D'Souza Publisher: ISBN: 9780473175047 Category : Business & Economics Languages : en Pages : 180
Book Description
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Author: Joe Vitale Publisher: John Wiley & Sons ISBN: 0470009799 Category : Business & Economics Languages : en Pages : 295
Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Maria Veloso Publisher: AMACOM ISBN: 0814432522 Category : Business & Economics Languages : en Pages : 322
Book Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author: Ian Brodie
Author: Ian Brodie
Author: Shirley Taylor
Author: Mark Rodgers
Author: Anik Singal
Author: Robert W. Bly
Author: Jay A. Conger
Author: Blair Enns
Author: Sean D'Souza
Author: Joe Vitale
Author: Maria Veloso