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Author: Patrick Siegfried Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live streaming is one of the most essential types of online live streaming. In this article, it is defined as the live streaming of the e-commerce platform used by Key Opinion Leaders or product sellers through the built-in live streaming function of the platform to propagate goods, brands, events, etc. to achieve goals of brand exposure and product sales. Compared with the traditional economic model, the combined model of e-commerce and live streaming has its advantages and characteristics. This kind of marketing tool is now prevalent. However, there are many deficiencies in e-commerce live streaming that need to be improved since the development of e-commerce is immature and supervision of Internet use is ongoing.
Author: Patrick Siegfried Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live streaming is one of the most essential types of online live streaming. In this article, it is defined as the live streaming of the e-commerce platform used by Key Opinion Leaders or product sellers through the built-in live streaming function of the platform to propagate goods, brands, events, etc. to achieve goals of brand exposure and product sales. Compared with the traditional economic model, the combined model of e-commerce and live streaming has its advantages and characteristics. This kind of marketing tool is now prevalent. However, there are many deficiencies in e-commerce live streaming that need to be improved since the development of e-commerce is immature and supervision of Internet use is ongoing.
Author: Xiaolong Li Publisher: Springer Nature ISBN: 9811978263 Category : Political Science Languages : en Pages : 1647
Book Description
This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.
Author: Christina Richter Publisher: Springer Gabler ISBN: 9783658333447 Category : Business & Economics Languages : de Pages : 50
Book Description
E-Commerce hat einen langen Weg zurückgelegt – von Katalogen mit Bestellung per Fax hin zur Ein-Klick-Bestellung mit Lieferung am selben Tag. In China machen mobiles Konsumverhalten, der Wunsch nach Unterhaltung und eine omnipräsente Infrastruktur für mobiles Bezahlen den lokalen Einzelhandelsmarkt aus. Auch die Verknüpfung von Online und Offline gehört zum Alltag dazu und Social Commerce und Livestreaming sind heute die beste digitale Nachahmung des klassischen Stadtbummels. Und dabei sehr populär.
Author: Ruo Si Publisher: Springer Nature ISBN: 9811653445 Category : Social Science Languages : en Pages : 121
Book Description
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.
Author: Michael Zakkour Publisher: ISBN: 9781081416706 Category : Languages : en Pages : 226
Book Description
A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma's vision of "The New Retail", where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever. We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services. The long battle between bricks and clicks is over, and the winner is The New Retail. Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. Some key features of The New Retail include: the ability to buy anything, anywhere, anytime, any way retail-tainment as a brand and retail driver virtual reality enhanced stores see-now-buy-now streaming videos interactive social commerce smart, connected, experience-first physical retail environments 15 minute on-demand delivery You will not only discover what the New Retail is and how to participate in the ecosystems and habitats in China that make it work, but hopefully you will be inspired to adapt the technologies, ideas and consumer-centric vision of New Retail into your business, life, brand and products. Key takeaways from the book include: How the elements that make up New Retail were honed in China and why they came together to create a new model Who built the New Retail, why they did and why it works Why The New Retail is about ecosystems and habitats, not channels and e-commerce What are the "4 Cs" you need to deliver New Retail and how to use the "4 Us" to do it. Why omnichannel is a dead concept and why it's been replaced by a unified channel A deep dive on the New Retail models and ecosystems of Alibaba, JD, Tencent and others What drives the modern Chinese consumer, and why you need New Retail expertise to win them over How the New Retail is going global How and why you should adopt it Between them, Michael Zakkour, Tompkins International VP of Asia Strategy, Digital Commerce and New Retail, and Ashley Galina Dudarenok, serial entrepreneur, founder of ChoZan and Alarice, have decades of experience in consumer, market and digital strategy in China and Asia and are thought leaders in retail, consumer products, social media, and logistics. Their insights on China's New Retail and its global spread are sure to provide the reader with a window into a world, a model and a way of life that is thriving in the East and heading West. "The gravitational force of retail has moved east and industry executives thatignore this monumental shift do so at their peril. "New Retail" is a concise, nononsenselook into one of the most profound revolutions in retail history. AuthorsMichael Zakkour and Ashley Galina Dudarenok provide a clear and welldocumentednarrative on how companies like Alibaba, JD and Tencent are, quiteliterally, reinventing the modern concept of retail." - Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World New Retail: Born In China Going Global will help you understand one of the world's most crucial markets. Give it a read and get ahead of the game
Author: Jianlin Zhang Publisher: Springer Nature ISBN: 9819917417 Category : Business & Economics Languages : en Pages : 474
Book Description
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
Author: Food and Agriculture Organization of the United Nations Publisher: Food & Agriculture Org. ISBN: 9251345104 Category : Technology & Engineering Languages : en Pages : 64
Book Description
This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.
Author: Winter Nie Publisher: Routledge ISBN: 1000435679 Category : Business & Economics Languages : en Pages : 250
Book Description
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.
Author: Patrick Siegfried
Author: Patrick Siegfried
Author: Xiaolong Li
Author: Christina Richter
Author: Ruo Si
Author: Zulfikar Bagus Pambuko
Author: Patrick Siegfried
Author: Michael Zakkour
Author: Jianlin Zhang
Author: Food and Agriculture Organization of the United Nations
Author: Winter Nie