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Author: Kenneth C. Laudon Publisher: Prentice Hall ISBN: 9780133544985 Category : Commerce Languages : en Pages : 0
Book Description
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Author: Kenneth C. Laudon Publisher: Prentice Hall ISBN: 9780133544985 Category : Commerce Languages : en Pages : 0
Book Description
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Author: Tanner Larsson Publisher: Createspace Independent Publishing Platform ISBN: 9781534619340 Category : Electronic commerce Languages : en Pages : 0
Book Description
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Author: Efraim Turban Publisher: ISBN: Category : Business & Economics Languages : en Pages : 580
Book Description
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
Author: V. RAJARAMAN Publisher: PHI Learning Pvt. Ltd. ISBN: 8120339371 Category : Computers Languages : en Pages : 259
Book Description
This book is designed to acquaint the readers with major aspects of e-commerce with particular emphasis on technology such as cryptography, e-payment and mobile payment security. The book presents a layered architecture of e-commerce systems with six layers. The physical layer (the bottommost layer) described first, provides the basic communication infrastructure needed by e commerce. The next layer described is the logical layer consisting of Local Area Networks, the Internet, Intranet, etc. which provide connectivity. The layer above is the network services layer which provides e-mail and World Wide Web applications. Above this is a very important messaging layer of e-commerce which provides facilities for exchanging messages securely using the communication infrastructure. Here various methods of encryption, public key infrastructure and digital signature are discussed. It is also explained as to how the messaging layer is used to exchange structured electronic documents, using XML. The next layer called middleman services layer, describes the design of home page of an organization and elaborates various payment services such as credit card, e cash, smart card, etc. The topmost layer is on applications, namely, B2C, B2B and C2C e commerce which are defined and described at the beginning of the book. As use of mobile phones and mobile network is rapidly increasing, a whole chapter is devoted to explain m-commerce. Of special interest are detailed discussions of Wireless Application Protocol, security issues and payment methods. A complete chapter is also devoted to new developments in multimedia information goods such as e-books, MP3 compressed audio and digital quality video. A unique feature of these goods is the method of delivery which also uses the mobile Internet infrastructure. Finally, the legal framework of e-commerce provided by the Information Technology Act 2000 (and the amended act of 2008) is explained. This book with its numerous student-friendly features is an ideal text for undergraduate and postgraduate students of Computer Science and Information Technology (BSc and MSc), Computer Applications (BCA and MCA), and for undergraduate engineering students of Computer Science and Engineering and Information Technology. Besides, it would be useful to professionals for quickly understanding the basics of e commerce. Key Features : • Gives detailed discussions of security and payment schemes in e-commerce. • Discusses essentials of m-commerce technology including WAP protocol and mobile security. • Discusses e-commerce of multimedia such as e-books, MP3 audio and video on demand. • Provides learning aids such as chapter summaries, over 300 review questions and 350 objective type questions.
Author: Kenneth C. Laudon Publisher: Pearson Higher Ed ISBN: 013354513X Category : Business & Economics Languages : en Pages : 507
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Author: Zheng Qin Publisher: Springer Science & Business Media ISBN: 3540496459 Category : Computers Languages : en Pages : 527
Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: Dr. Sandeep Srivastava Er. Meera Goyal, Er. Nishit Mathur Publisher: SBPD Publications ISBN: 9351676331 Category : Business & Economics Languages : en Pages : 183
Book Description
The Essentials of E-commerce is authored by proficient Professors. The Text of the Essentials of E-commerce is simple and lucid. 1. Internet & E-commerce, 2. Operations of E-commerce, 3. Applications in B2C, 4. Applications in B2B, 5. E-governance : Concept & Evaluation, 6. E-commerce Business Models.
Author: Nick Bontis Publisher: IAP ISBN: 160752855X Category : Business & Economics Languages : en Pages : 172
Book Description
This special issue of QJEC marks the final instalment of the journal. The QJEC has had a long-standing history of international scholarship focused on the emerging field of electronic commerce with a broad, interdisciplinary approach. It has established the field’s intellectual foundation with state-of-the-art research from business, computer science, engineering, law, psychology, and sociology. This particular issue focuses on an eclectic group of papers that are international in scope with authors from Canada, Australia, France, Germany, South Africa and Italy. The papers range in topics from valuing dot com companies, to mobile health and portals, to supply chain management.
Author: Bruce Durie Publisher: How To Books Ltd ISBN: 9781857037197 Category : Electronic commerce Languages : en Pages : 132
Book Description
This handbook begins by comparing e-business with e-commerce. It provides guidance and advice on creating or turning your business into an e-business with chapters on resources, keeping your customers, selling online and improving your business.
Author: Kenneth C. Laudon
Author: Kenneth C. Laudon
Author: Tanner Larsson
Author: Efraim Turban
Author: V. RAJARAMAN
Author: Kenneth C. Laudon
Author: Zheng Qin
Author: Hamed Taherdoost
Author: Dr. Sandeep Srivastava Er. Meera Goyal, Er. Nishit Mathur
Author: Nick Bontis
Author: Bruce Durie