Author: Bernt Ullmann
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
The Billion Dollar Branding Blueprint
Author: Bernt Ullmann
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Ecommerce Evolved
Author: Tanner Larsson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534619340
Category : Electronic commerce
Languages : en
Pages : 0
Book Description
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534619340
Category : Electronic commerce
Languages : en
Pages : 0
Book Description
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Shopify Made Easy [2021]
Author: Veronica Jeans
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 342
Book Description
Here's the truth ๐ -- many people dream of starting a business, but few take action and make it happen. Do you want to start your online business? You can start your online business NOW.โโโ ๐ SHOPIFY MADE EASY has ALL the steps and information you need to get your OWN online Ecommerce store up and running FAST!โฐโฐ ๐ Shopify is the perfect solution for businesses in the e-commerce age, the e-commerce platform SHOPIFY, helps business owners to bring their business online, hosting websites that "find customers, drive sales, and manage your day-to-day." It makes sense then that the company has reported that more businesses have signed up to use the e-commerce platform since the pandemic began, with revenue nearly doubling in the last financial quarter. ๐ SHOPIFY MADE EASY gives you easy-to-follow guidance to set up your store correctly. With Veronica's TIPS and lots of images and screenshots of your Shopify store, this book will help you get your products online, creating your online legal documents, set up your business for success, and make sure your store looks professional and trustworthy. Your store will STAND OUT from your competition and generate more traffic, more customers and more conversions. ๐ Drawing on years of experience as an Ecommerce business consultant and Shopify expert, Veronica Jeans, provides a step-by-step blueprint that shows you how to set up your online store correctly so it runs efficiently and successfully without having to rely on experts or technical knowledge. โก๏ธ Giving you a step-by-step blueprint, you learn: ๐ฅ How to visually brand your store ๐ฅ How to add products ๐ฅ How to get paid ๐ฅ How to set up shipping ...AND MUCH MORE!๐ โค๏ธTHERE'S NEVER BEEN A BETTER TIME TO START AN ONLINE BUSINESS...MAYBE you are thinking... ... I am not technical enough. ... I have not had an online business before. ... I have no idea where to start. โค๏ธโค๏ธ LET'S SEE....... if you're reading this, then you're on a computer or a phone... that's technical enough because I'll show you where to click and what to do.... Most people haven't had an online business before, โค๏ธ โค๏ธ NOW IS YOUR TIME.... Every good business has to start somewhere, doesn't it? Why not start here and start today? WHO SHOULD BUY THIS BOOK? โ If you don't have a functioning online store, but you want one. โ If you have an online store but it's not where you want it to be and you aren't generating sales. โ If you're ready to get away from Amazon and Etsy to have your own store. ๐ ๐๐ ๐ With SHOPIFY MADE EASY you get access to 30 videos 'How To Launch Your Shopify Store' and MARKETING & OPTIMIZING workshops to get more sales, more customers, and selling your products faster. Buy the book to get the details. ๐ฅThis book has been UPDATED to the latest version of Shopify as of February 2021! Shopify has updated its platform in 2020 and 2021, and this book is current to any changes to Shopify.๐ฅ
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 342
Book Description
Here's the truth ๐ -- many people dream of starting a business, but few take action and make it happen. Do you want to start your online business? You can start your online business NOW.โโโ ๐ SHOPIFY MADE EASY has ALL the steps and information you need to get your OWN online Ecommerce store up and running FAST!โฐโฐ ๐ Shopify is the perfect solution for businesses in the e-commerce age, the e-commerce platform SHOPIFY, helps business owners to bring their business online, hosting websites that "find customers, drive sales, and manage your day-to-day." It makes sense then that the company has reported that more businesses have signed up to use the e-commerce platform since the pandemic began, with revenue nearly doubling in the last financial quarter. ๐ SHOPIFY MADE EASY gives you easy-to-follow guidance to set up your store correctly. With Veronica's TIPS and lots of images and screenshots of your Shopify store, this book will help you get your products online, creating your online legal documents, set up your business for success, and make sure your store looks professional and trustworthy. Your store will STAND OUT from your competition and generate more traffic, more customers and more conversions. ๐ Drawing on years of experience as an Ecommerce business consultant and Shopify expert, Veronica Jeans, provides a step-by-step blueprint that shows you how to set up your online store correctly so it runs efficiently and successfully without having to rely on experts or technical knowledge. โก๏ธ Giving you a step-by-step blueprint, you learn: ๐ฅ How to visually brand your store ๐ฅ How to add products ๐ฅ How to get paid ๐ฅ How to set up shipping ...AND MUCH MORE!๐ โค๏ธTHERE'S NEVER BEEN A BETTER TIME TO START AN ONLINE BUSINESS...MAYBE you are thinking... ... I am not technical enough. ... I have not had an online business before. ... I have no idea where to start. โค๏ธโค๏ธ LET'S SEE....... if you're reading this, then you're on a computer or a phone... that's technical enough because I'll show you where to click and what to do.... Most people haven't had an online business before, โค๏ธ โค๏ธ NOW IS YOUR TIME.... Every good business has to start somewhere, doesn't it? Why not start here and start today? WHO SHOULD BUY THIS BOOK? โ If you don't have a functioning online store, but you want one. โ If you have an online store but it's not where you want it to be and you aren't generating sales. โ If you're ready to get away from Amazon and Etsy to have your own store. ๐ ๐๐ ๐ With SHOPIFY MADE EASY you get access to 30 videos 'How To Launch Your Shopify Store' and MARKETING & OPTIMIZING workshops to get more sales, more customers, and selling your products faster. Buy the book to get the details. ๐ฅThis book has been UPDATED to the latest version of Shopify as of February 2021! Shopify has updated its platform in 2020 and 2021, and this book is current to any changes to Shopify.๐ฅ
The Complete E-Commerce Book
Author: Janice Reynolds
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 381
Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 381
Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More!
Author: Dan Kerns
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 347
Book Description
Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brandโs Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress โ Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing โ Content Marketing 101 10. Getting Started With Google Analytics โ Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics โ Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp โ Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing โ Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing โ Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing โ Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing โ Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing โ Understanding And Using Quora For Marketing 22. Emotive Advertisements โ How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial โ Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 347
Book Description
Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brandโs Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress โ Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing โ Content Marketing 101 10. Getting Started With Google Analytics โ Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics โ Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp โ Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing โ Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing โ Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing โ Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing โ Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing โ Understanding And Using Quora For Marketing 22. Emotive Advertisements โ How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial โ Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Mastering WooCommerce 4
Author: Patrick Rauland
Publisher: Packt Publishing Ltd
ISBN: 1838827684
Category : Computers
Languages : en
Pages : 326
Book Description
Understand all aspects of building a successful online store which is search-engine-optimized, using theme management and one-page checkout features Key Features Extend your WordPress knowledge to build fully functional e-commerce websites using WooCommerce and its plugins Implement payment gateway, shipping, and inventory management solutions Improve the speed and performance of your websites by optimizing images and caching static information Book DescriptionWooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. Youโll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, youโll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once youโve set up and organized your online store, youโll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, youโll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, youโll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.What you will learn Grasp the fundamentals of e-commerce website design and management with WordPress Use Gutenberg product blocks to display products across various categories on your website Get to grips with WordPress plugin development to customize your website's functionality Discover various ways to effectively handle product payment, taxes, and shipping Use analytics and product data syncing in WordPress to keep an eye on the user experience and monitor the performance of your online store Promote your new product online using SEO management and landing pages Who this book is for This WooCommerce development book is for web developers, WordPress developers, e-commerce consultants, or anyone familiar with using WordPress and interested in building an e-commerce platform from scratch. Working knowledge of WordPress development and general web development concepts is required.
Publisher: Packt Publishing Ltd
ISBN: 1838827684
Category : Computers
Languages : en
Pages : 326
Book Description
Understand all aspects of building a successful online store which is search-engine-optimized, using theme management and one-page checkout features Key Features Extend your WordPress knowledge to build fully functional e-commerce websites using WooCommerce and its plugins Implement payment gateway, shipping, and inventory management solutions Improve the speed and performance of your websites by optimizing images and caching static information Book DescriptionWooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. Youโll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, youโll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once youโve set up and organized your online store, youโll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, youโll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, youโll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.What you will learn Grasp the fundamentals of e-commerce website design and management with WordPress Use Gutenberg product blocks to display products across various categories on your website Get to grips with WordPress plugin development to customize your website's functionality Discover various ways to effectively handle product payment, taxes, and shipping Use analytics and product data syncing in WordPress to keep an eye on the user experience and monitor the performance of your online store Promote your new product online using SEO management and landing pages Who this book is for This WooCommerce development book is for web developers, WordPress developers, e-commerce consultants, or anyone familiar with using WordPress and interested in building an e-commerce platform from scratch. Working knowledge of WordPress development and general web development concepts is required.
E-business Implementation
Author: Dougal Watt
Publisher: Routledge
ISBN: 0750657510
Category : Business & Economics
Languages : en
Pages : 341
Book Description
Covering all aspects of implementing e-business, this guide includes everything from strategies and business benefits to implementing key technologies and high-level design architectures. The text is divided into three sections to reflect the e-business project lifestyle.
Publisher: Routledge
ISBN: 0750657510
Category : Business & Economics
Languages : en
Pages : 341
Book Description
Covering all aspects of implementing e-business, this guide includes everything from strategies and business benefits to implementing key technologies and high-level design architectures. The text is divided into three sections to reflect the e-business project lifestyle.
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Making IT Count
Author: Nancy Olson
Publisher: Taylor & Francis
ISBN: 1136386807
Category : Business & Economics
Languages : en
Pages : 282
Book Description
'Making IT Count: from strategy to implementation' focuses on the practical elements of delivering Information Technology strategy. Studies regularly show that over half of Information Technology strategies are never implemented, or are unsuccessful in delivering the desired results, and that a significant percentage of strategies implemented were never in the original plans. The linkage between strategy development and delivery needs a very clear focus; this is the key topic that the authors address. The book highlights eight major fallacies in managing IT, and eighteen better practices. It then details how to draw up strategy, instigate navigation techniques and make sourcing decisions. Change and delivery are a major focus, as is infrastructure development. Caselets and full length case studies of organizations such as General Electric, Siemens, Colonial Mutual, Charles Schwab, Macquarie Bank, ICI, United Airlines, Norwich Union, Walgreens and Dell and have been included to show how strategies have been successfully implemented and managed.
Publisher: Taylor & Francis
ISBN: 1136386807
Category : Business & Economics
Languages : en
Pages : 282
Book Description
'Making IT Count: from strategy to implementation' focuses on the practical elements of delivering Information Technology strategy. Studies regularly show that over half of Information Technology strategies are never implemented, or are unsuccessful in delivering the desired results, and that a significant percentage of strategies implemented were never in the original plans. The linkage between strategy development and delivery needs a very clear focus; this is the key topic that the authors address. The book highlights eight major fallacies in managing IT, and eighteen better practices. It then details how to draw up strategy, instigate navigation techniques and make sourcing decisions. Change and delivery are a major focus, as is infrastructure development. Caselets and full length case studies of organizations such as General Electric, Siemens, Colonial Mutual, Charles Schwab, Macquarie Bank, ICI, United Airlines, Norwich Union, Walgreens and Dell and have been included to show how strategies have been successfully implemented and managed.
Making the e-Business Transformation
Author: Peter Gloor
Publisher: Springer Science & Business Media
ISBN: 1447107578
Category : Computers
Languages : en
Pages : 184
Book Description
Read this book and you'll not only understand WHY e-Business is vital to the continuing success of your organization but also HOW you can incorporate it into your business. Four key questions are asked within Making the e-Business Transformation: - How do you transform your existing business into an e-business? How do you go about introducing e-business into your Company? - What are the key enabling technologies? - What tools are needed to effectively manage domain and process knowledge? e-Business and e-Commerce is a revolution driven by IT. While computers and computer networks have been around for the last 50 years, it is only in the last five that they have found their way into everyday life. This book shows you how to harness the power of the new technologies to transform your business into an e-business company which will succeed in the e-commerce economy.
Publisher: Springer Science & Business Media
ISBN: 1447107578
Category : Computers
Languages : en
Pages : 184
Book Description
Read this book and you'll not only understand WHY e-Business is vital to the continuing success of your organization but also HOW you can incorporate it into your business. Four key questions are asked within Making the e-Business Transformation: - How do you transform your existing business into an e-business? How do you go about introducing e-business into your Company? - What are the key enabling technologies? - What tools are needed to effectively manage domain and process knowledge? e-Business and e-Commerce is a revolution driven by IT. While computers and computer networks have been around for the last 50 years, it is only in the last five that they have found their way into everyday life. This book shows you how to harness the power of the new technologies to transform your business into an e-business company which will succeed in the e-commerce economy.