Author: Adam Bergstein
Publisher: Packt Publishing Ltd
ISBN: 1837632790
Category : Computers
Languages : en
Pages : 310
Book Description
Get started with Drupal 10 using this comprehensive guide for beginners and learn key concepts such as building, installing, maintaining, managing content, and advanced topics through real-world examples and use cases Key Features Explore Drupal 10 concepts in depth and discover how you can engage with the Drupal open-source community Build Drupal applications with powerful features such as structured content, media, views, and displays Learn how to create modules and themes with metadata, hooks, and Drupal’s customization plugins Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLearning Drupal can be challenging because of its robust, extensible, and powerful capability for digital experiences, making it difficult for beginners to grasp and use it for application development. If you’re looking to break into Drupal with hands-on knowledge, this Drupal 10 Masterclass is for you. With this book, you’ll gain a thorough knowledge of Drupal by understanding its core concepts, including its technical architecture, frontend, backend, framework, and latest features. Equipped with foundational knowledge, you’ll bootstrap and install your first project with expert guidance on maintaining Drupal applications. Progressively, you’ll build applications using Drupal’s core features such as content structures, multilingual support, users, roles, Views, search, and digital assets. You’ll discover techniques for developing modules and themes and harness Drupal’s robust content management through layout builder, blocks, and content workflows. The book familiarizes you with prominent tools such as Git, Drush, and Composer for code deployments and DevOps practices for Drupal application management. You’ll also explore advanced use cases for content migration and multisite implementation, extending your application’s capabilities. By the end of this book, you’ll not only have learned how to build a successful Drupal application but may also find yourself contributing to the Drupal community.What you will learn Understand Drupal’s architecture and infrastructure dependencies Bootstrap, install, and configure your first Drupal project Maintain Drupal through updates, automation, and DevOps practices Harness Drupal features like multilingual, search, Views, and content moderation Understand content management and how to effectively put it into action Explore advanced topics such as Git, Drush, DevOps, and Composer Leverage Drupal’s framework for modules and themes Discover advanced use cases for migration and multisite management Who this book is for If you are a CMS professional new to Drupal and want to learn all aspects of building and maintaining Drupal websites, this book is for you. While hands-on experience with Drupal is not assumed, having foundational knowledge of CMS development will help you get the most out of this book.
Drupal 10 Masterclass
Author: Adam Bergstein
Publisher: Packt Publishing Ltd
ISBN: 1837632790
Category : Computers
Languages : en
Pages : 310
Book Description
Get started with Drupal 10 using this comprehensive guide for beginners and learn key concepts such as building, installing, maintaining, managing content, and advanced topics through real-world examples and use cases Key Features Explore Drupal 10 concepts in depth and discover how you can engage with the Drupal open-source community Build Drupal applications with powerful features such as structured content, media, views, and displays Learn how to create modules and themes with metadata, hooks, and Drupal’s customization plugins Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLearning Drupal can be challenging because of its robust, extensible, and powerful capability for digital experiences, making it difficult for beginners to grasp and use it for application development. If you’re looking to break into Drupal with hands-on knowledge, this Drupal 10 Masterclass is for you. With this book, you’ll gain a thorough knowledge of Drupal by understanding its core concepts, including its technical architecture, frontend, backend, framework, and latest features. Equipped with foundational knowledge, you’ll bootstrap and install your first project with expert guidance on maintaining Drupal applications. Progressively, you’ll build applications using Drupal’s core features such as content structures, multilingual support, users, roles, Views, search, and digital assets. You’ll discover techniques for developing modules and themes and harness Drupal’s robust content management through layout builder, blocks, and content workflows. The book familiarizes you with prominent tools such as Git, Drush, and Composer for code deployments and DevOps practices for Drupal application management. You’ll also explore advanced use cases for content migration and multisite implementation, extending your application’s capabilities. By the end of this book, you’ll not only have learned how to build a successful Drupal application but may also find yourself contributing to the Drupal community.What you will learn Understand Drupal’s architecture and infrastructure dependencies Bootstrap, install, and configure your first Drupal project Maintain Drupal through updates, automation, and DevOps practices Harness Drupal features like multilingual, search, Views, and content moderation Understand content management and how to effectively put it into action Explore advanced topics such as Git, Drush, DevOps, and Composer Leverage Drupal’s framework for modules and themes Discover advanced use cases for migration and multisite management Who this book is for If you are a CMS professional new to Drupal and want to learn all aspects of building and maintaining Drupal websites, this book is for you. While hands-on experience with Drupal is not assumed, having foundational knowledge of CMS development will help you get the most out of this book.
Publisher: Packt Publishing Ltd
ISBN: 1837632790
Category : Computers
Languages : en
Pages : 310
Book Description
Get started with Drupal 10 using this comprehensive guide for beginners and learn key concepts such as building, installing, maintaining, managing content, and advanced topics through real-world examples and use cases Key Features Explore Drupal 10 concepts in depth and discover how you can engage with the Drupal open-source community Build Drupal applications with powerful features such as structured content, media, views, and displays Learn how to create modules and themes with metadata, hooks, and Drupal’s customization plugins Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLearning Drupal can be challenging because of its robust, extensible, and powerful capability for digital experiences, making it difficult for beginners to grasp and use it for application development. If you’re looking to break into Drupal with hands-on knowledge, this Drupal 10 Masterclass is for you. With this book, you’ll gain a thorough knowledge of Drupal by understanding its core concepts, including its technical architecture, frontend, backend, framework, and latest features. Equipped with foundational knowledge, you’ll bootstrap and install your first project with expert guidance on maintaining Drupal applications. Progressively, you’ll build applications using Drupal’s core features such as content structures, multilingual support, users, roles, Views, search, and digital assets. You’ll discover techniques for developing modules and themes and harness Drupal’s robust content management through layout builder, blocks, and content workflows. The book familiarizes you with prominent tools such as Git, Drush, and Composer for code deployments and DevOps practices for Drupal application management. You’ll also explore advanced use cases for content migration and multisite implementation, extending your application’s capabilities. By the end of this book, you’ll not only have learned how to build a successful Drupal application but may also find yourself contributing to the Drupal community.What you will learn Understand Drupal’s architecture and infrastructure dependencies Bootstrap, install, and configure your first Drupal project Maintain Drupal through updates, automation, and DevOps practices Harness Drupal features like multilingual, search, Views, and content moderation Understand content management and how to effectively put it into action Explore advanced topics such as Git, Drush, DevOps, and Composer Leverage Drupal’s framework for modules and themes Discover advanced use cases for migration and multisite management Who this book is for If you are a CMS professional new to Drupal and want to learn all aspects of building and maintaining Drupal websites, this book is for you. While hands-on experience with Drupal is not assumed, having foundational knowledge of CMS development will help you get the most out of this book.
Mastering Adobe Commerce Frontend
Author: Jakub Winkler
Publisher: Packt Publishing Ltd
ISBN: 1837637385
Category : Computers
Languages : en
Pages : 402
Book Description
A comprehensive guide to Adobe Commerce storefront development covering theme creation, customization, JavaScript usage, and optimization techniques for optimal customer satisfaction Key Features Learn techniques for customizing templates and layouts for an optimal user experience Use the command-line interface for efficient and streamlined theme development and deployment Implement best practices for using JavaScript and frontend optimization techniques for improved performance and customer satisfaction Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigating the frontend realm of the Adobe Commerce platform can often feel like a labyrinth, given its multifaceted systems and intricate layering. This book demystifies Adobe Commerce frontend development, guiding you through its paths with clarity and precision. You'll learn how to set up your local environment, paving the way for a smooth development experience and navigate the platform's theming ecosystem, exploring layout XML systems and the power of templates. As you progress through the book, you'll leverage an array of JavaScript libraries and frameworks that Adobe Commerce boasts of, with special emphasis on RequireJS, jQuery, Knockout.JS, and UI Components. Additionally, you'll gain an understanding of the intricacies of Adobe Commerce CMS, explore frontend-related configurations in the admin panel, and unlock the secrets of frontend optimization. Practical exercises provided in the book will enable you to create top-notch Adobe Commerce sites that are functional, optimized, user-centric, and a step ahead in the ever-evolving frontend landscape.What you will learn Set up your own Dockerized environment in the Adobe Commerce platform Customize page structure using Layout XML, templates, and a fallback system Build and personalize system emails to match website themes Work with various JavaScript frameworks and libraries in the project Create and manage content using the Adobe Commerce CMS system Validate your solutions with the practical examples provided Who this book is for The book is ideal for storefront developers proficient in frontend technologies such as HTML, CSS, and JavaScript, aiming to broaden their knowledge of Adobe Commerce and Magento Open Source applications. If you've encountered challenges with frontend development for Adobe Commerce and struggled to find solutions online, this book is tailored to assist you.
Publisher: Packt Publishing Ltd
ISBN: 1837637385
Category : Computers
Languages : en
Pages : 402
Book Description
A comprehensive guide to Adobe Commerce storefront development covering theme creation, customization, JavaScript usage, and optimization techniques for optimal customer satisfaction Key Features Learn techniques for customizing templates and layouts for an optimal user experience Use the command-line interface for efficient and streamlined theme development and deployment Implement best practices for using JavaScript and frontend optimization techniques for improved performance and customer satisfaction Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigating the frontend realm of the Adobe Commerce platform can often feel like a labyrinth, given its multifaceted systems and intricate layering. This book demystifies Adobe Commerce frontend development, guiding you through its paths with clarity and precision. You'll learn how to set up your local environment, paving the way for a smooth development experience and navigate the platform's theming ecosystem, exploring layout XML systems and the power of templates. As you progress through the book, you'll leverage an array of JavaScript libraries and frameworks that Adobe Commerce boasts of, with special emphasis on RequireJS, jQuery, Knockout.JS, and UI Components. Additionally, you'll gain an understanding of the intricacies of Adobe Commerce CMS, explore frontend-related configurations in the admin panel, and unlock the secrets of frontend optimization. Practical exercises provided in the book will enable you to create top-notch Adobe Commerce sites that are functional, optimized, user-centric, and a step ahead in the ever-evolving frontend landscape.What you will learn Set up your own Dockerized environment in the Adobe Commerce platform Customize page structure using Layout XML, templates, and a fallback system Build and personalize system emails to match website themes Work with various JavaScript frameworks and libraries in the project Create and manage content using the Adobe Commerce CMS system Validate your solutions with the practical examples provided Who this book is for The book is ideal for storefront developers proficient in frontend technologies such as HTML, CSS, and JavaScript, aiming to broaden their knowledge of Adobe Commerce and Magento Open Source applications. If you've encountered challenges with frontend development for Adobe Commerce and struggled to find solutions online, this book is tailored to assist you.
Drupal 9 Module Development
Author: Daniel Sipos
Publisher: Packt Publishing Ltd
ISBN: 1800200544
Category : Business & Economics
Languages : en
Pages : 626
Book Description
Build and extend flexible Drupal sites and applications with this up-to-date, expert guide to Drupal 9 module development Key FeaturesExplore the essential Drupal 9 APIs for module developmentLearn how to implement data modeling, caching, architecture, and much more in your Drupal applicationsDiscover what’s new in the latest Drupal core releasesBook Description With its latest release, Drupal 9, the popular open source CMS platform has been updated with new functionalities for building complex Drupal apps with ease. This third edition of the Drupal Module Development guide covers these new Drupal features, helping you to stay on top of code deprecations and the changing architecture with every release. The book starts by introducing you to the Drupal 9 architecture and its subsystems before showing you how to create your first module with basic functionality. You’ll explore the Drupal logging and mailing systems, learn how to output data using the theme layer, and work with menus and links programmatically. Once you’ve understood the different kinds of data storage, this Drupal guide will demonstrate how to create custom entities and field types and leverage the Database API for lower-level database queries. You’ll also learn how to introduce JavaScript into your module, work with various file systems, and ensure that your code works on multilingual sites. Finally, you’ll work with Views, create automated tests for your functionality, and write secure code. By the end of the book, you’ll have learned how to develop custom modules that can provide solutions to complex business problems, and who knows, maybe you’ll even contribute to the Drupal community! What you will learnDevelop custom Drupal 9 modules for your applicationsMaster different Drupal 9 subsystems and APIsModel, store, manipulate, and process data for effective data managementDisplay data and content in a clean and secure way using the theme systemTest your business logic to prevent regressionStay ahead of the curve and write PHP code by implementing best practicesWho this book is for If you are a Drupal developer looking to learn Drupal 9 to write modules for your sites, this book is for you. Drupal site builders and PHP developers with basic object-oriented programming skills will also find this book helpful. Although not necessary, some Symfony experience will help with understanding concepts easily.
Publisher: Packt Publishing Ltd
ISBN: 1800200544
Category : Business & Economics
Languages : en
Pages : 626
Book Description
Build and extend flexible Drupal sites and applications with this up-to-date, expert guide to Drupal 9 module development Key FeaturesExplore the essential Drupal 9 APIs for module developmentLearn how to implement data modeling, caching, architecture, and much more in your Drupal applicationsDiscover what’s new in the latest Drupal core releasesBook Description With its latest release, Drupal 9, the popular open source CMS platform has been updated with new functionalities for building complex Drupal apps with ease. This third edition of the Drupal Module Development guide covers these new Drupal features, helping you to stay on top of code deprecations and the changing architecture with every release. The book starts by introducing you to the Drupal 9 architecture and its subsystems before showing you how to create your first module with basic functionality. You’ll explore the Drupal logging and mailing systems, learn how to output data using the theme layer, and work with menus and links programmatically. Once you’ve understood the different kinds of data storage, this Drupal guide will demonstrate how to create custom entities and field types and leverage the Database API for lower-level database queries. You’ll also learn how to introduce JavaScript into your module, work with various file systems, and ensure that your code works on multilingual sites. Finally, you’ll work with Views, create automated tests for your functionality, and write secure code. By the end of the book, you’ll have learned how to develop custom modules that can provide solutions to complex business problems, and who knows, maybe you’ll even contribute to the Drupal community! What you will learnDevelop custom Drupal 9 modules for your applicationsMaster different Drupal 9 subsystems and APIsModel, store, manipulate, and process data for effective data managementDisplay data and content in a clean and secure way using the theme systemTest your business logic to prevent regressionStay ahead of the curve and write PHP code by implementing best practicesWho this book is for If you are a Drupal developer looking to learn Drupal 9 to write modules for your sites, this book is for you. Drupal site builders and PHP developers with basic object-oriented programming skills will also find this book helpful. Although not necessary, some Symfony experience will help with understanding concepts easily.
High Performance Drupal
Author: Jeff Sheltren
Publisher: "O'Reilly Media, Inc."
ISBN: 1449358039
Category : Computers
Languages : en
Pages : 279
Book Description
How can you help your Drupal website continue to perform at the highest level as it grows to meet demand? This comprehensive guide provides best practices, examples, and in-depth explanations for solving several performance and scalability issues. You’ll learn how to apply coding and infrastructure techniques to Drupal internals, application performance, databases, web servers, and performance analysis. Covering Drupal versions 7 and 8, this book is the ideal reference for everything from site deployment to implementing specific technologies such as Varnish, memcache, or Solr. If you have a basic understanding of Drupal and the Linux-Apache-MySQL-PHP (LAMP) stack, you’re ready to get started. Establish a performance baseline and define goals for improvement Optimize your website’s code and front-end performance Get best and worst practices for customizing Drupal core functionality Apply infrastructure design techniques to launch or expand a site Use tools to configure, monitor, and optimize MySQL performance Employ alternative storage and backend search options as your site grows Tune your web servers through httpd and PHP configuration Monitor services and perform load tests to catch problems before they become critical
Publisher: "O'Reilly Media, Inc."
ISBN: 1449358039
Category : Computers
Languages : en
Pages : 279
Book Description
How can you help your Drupal website continue to perform at the highest level as it grows to meet demand? This comprehensive guide provides best practices, examples, and in-depth explanations for solving several performance and scalability issues. You’ll learn how to apply coding and infrastructure techniques to Drupal internals, application performance, databases, web servers, and performance analysis. Covering Drupal versions 7 and 8, this book is the ideal reference for everything from site deployment to implementing specific technologies such as Varnish, memcache, or Solr. If you have a basic understanding of Drupal and the Linux-Apache-MySQL-PHP (LAMP) stack, you’re ready to get started. Establish a performance baseline and define goals for improvement Optimize your website’s code and front-end performance Get best and worst practices for customizing Drupal core functionality Apply infrastructure design techniques to launch or expand a site Use tools to configure, monitor, and optimize MySQL performance Employ alternative storage and backend search options as your site grows Tune your web servers through httpd and PHP configuration Monitor services and perform load tests to catch problems before they become critical
Digital Marketing with Drupal
Author: Jose Fernandes
Publisher: Packt Publishing Ltd
ISBN: 1801075859
Category : Computers
Languages : en
Pages : 316
Book Description
Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.
Publisher: Packt Publishing Ltd
ISBN: 1801075859
Category : Computers
Languages : en
Pages : 316
Book Description
Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.
Microsoft Azure Essentials - Fundamentals of Azure
Author: Michael Collier
Publisher: Microsoft Press
ISBN: 0735697302
Category : Computers
Languages : en
Pages : 400
Book Description
Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.
Publisher: Microsoft Press
ISBN: 0735697302
Category : Computers
Languages : en
Pages : 400
Book Description
Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.
Scrivener For Dummies
Author: Gwen Hernandez
Publisher: John Wiley & Sons
ISBN: 1118312465
Category : Computers
Languages : en
Pages : 428
Book Description
No matter what you want to write, Scrivener makes it easier. Whether you’re a planner, a seat-of-the-pants writer, or something in between, Scrivener provides tools for every stage of the writing process. Scrivener For Dummies walks you step-by-step through this popular writing software’s best features. This friendly For Dummies guide starts with the basics, but even experienced scriveners will benefit from the helpful tips for getting more from their favourite writing software. Walks you through customizing project templates for your project needs Offers useful advice on compiling your project for print and e-book formats Helps you set up project and document targets and minimize distractions to keep you on track and on deadline Explains how to storyboard with the corkboard, create collections, and understand their value Shows you how to use automated backups to protect your hard work along the way From idea inception to manuscript submission, Scrivener for Dummies makes it easier than ever to plan, write, organize, and revise your masterpiece in Scrivener.
Publisher: John Wiley & Sons
ISBN: 1118312465
Category : Computers
Languages : en
Pages : 428
Book Description
No matter what you want to write, Scrivener makes it easier. Whether you’re a planner, a seat-of-the-pants writer, or something in between, Scrivener provides tools for every stage of the writing process. Scrivener For Dummies walks you step-by-step through this popular writing software’s best features. This friendly For Dummies guide starts with the basics, but even experienced scriveners will benefit from the helpful tips for getting more from their favourite writing software. Walks you through customizing project templates for your project needs Offers useful advice on compiling your project for print and e-book formats Helps you set up project and document targets and minimize distractions to keep you on track and on deadline Explains how to storyboard with the corkboard, create collections, and understand their value Shows you how to use automated backups to protect your hard work along the way From idea inception to manuscript submission, Scrivener for Dummies makes it easier than ever to plan, write, organize, and revise your masterpiece in Scrivener.
The Social Media Marketing Book
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Fixing Your Scrum
Author: Ryan Ripley
Publisher: Pragmatic Bookshelf
ISBN: 1680507451
Category : Computers
Languages : en
Pages : 322
Book Description
A Scrum Master's work is never done. The Development team needs your support, the Product Owner is often lost in the complexities of agile product management, and your managers and stakeholders need to know what will be done, by when, and for how much. Learn how experienced Scrum Masters balance the demands of these three levels of servant leadership while removing organizational impediments and helping Scrum Teams deliver real world value. Discover how to visualize your work, resolve impediments, and empower your teams to self-organize and deliver using the Scrum Values, Agile Principles, and advanced coaching and facilitation techniques. A Scrum Master needs to know when their team is in trouble and understand how to help them get back on the path to delivery. Become a better Scrum master so you can find the problems holding your teams back. Has your Daily Scrum turned in to a meeting? Does your team struggle with creating user stories? Are stakeholders disengaged during Sprint Review? These issues are common. Learn to use empiricism as your guide and help your teams create great products. Scrum is so much more than a checklist of practices to follow, yet that's exactly how many organizations practice it. Bring life back to your Scrum events by using advanced facilitation techniques to leverage the full intelligence of your team. Improve your retrospectives with new formats and exercises. Ask powerful questions that spark introspection and improvement. Get support and buy-in from management. Use Scrum as a competitive advantage for your organization. Create a definition of done that improves quality and fix failing sprints. Take the next step on your journey as a Scrum master. Transform your Scrum practices to help your teams enjoy their work again as they deliver high quality products that bring value to the world. What You Need: A moderate level of experience using the Scrum Framework.
Publisher: Pragmatic Bookshelf
ISBN: 1680507451
Category : Computers
Languages : en
Pages : 322
Book Description
A Scrum Master's work is never done. The Development team needs your support, the Product Owner is often lost in the complexities of agile product management, and your managers and stakeholders need to know what will be done, by when, and for how much. Learn how experienced Scrum Masters balance the demands of these three levels of servant leadership while removing organizational impediments and helping Scrum Teams deliver real world value. Discover how to visualize your work, resolve impediments, and empower your teams to self-organize and deliver using the Scrum Values, Agile Principles, and advanced coaching and facilitation techniques. A Scrum Master needs to know when their team is in trouble and understand how to help them get back on the path to delivery. Become a better Scrum master so you can find the problems holding your teams back. Has your Daily Scrum turned in to a meeting? Does your team struggle with creating user stories? Are stakeholders disengaged during Sprint Review? These issues are common. Learn to use empiricism as your guide and help your teams create great products. Scrum is so much more than a checklist of practices to follow, yet that's exactly how many organizations practice it. Bring life back to your Scrum events by using advanced facilitation techniques to leverage the full intelligence of your team. Improve your retrospectives with new formats and exercises. Ask powerful questions that spark introspection and improvement. Get support and buy-in from management. Use Scrum as a competitive advantage for your organization. Create a definition of done that improves quality and fix failing sprints. Take the next step on your journey as a Scrum master. Transform your Scrum practices to help your teams enjoy their work again as they deliver high quality products that bring value to the world. What You Need: A moderate level of experience using the Scrum Framework.
Modernizing Enterprise CMS Using Pimcore
Author: Daniele Fontani
Publisher: Packt Publishing Ltd
ISBN: 1801078483
Category : Computers
Languages : en
Pages : 413
Book Description
A practical guide to developing, administering, and scaling content management solutions in your organization for supporting digital transformation using Pimcore Key FeaturesKick-start your CMS career by preparing for Pimcore developer certificationsCreate custom websites with a rich digital experience for your business users with the help of step-by-step examplesGet to grips with Pimcore's enterprise features for product management and data managementBook Description Used by over eighty thousand companies worldwide, Pimcore is the leading open source enterprise-level content management system (CMS) solution. It is an impressive alternative to conventional CMSes and is ideal for creating e-commerce and complex enterprise websites. This book helps developers working with standard CMSes such as WordPress and Drupal to use their knowledge of CMSes to learn Pimcore CMS in a practical way. You'll start by learning what Pimcore is and explore its various services such as PIM, MDM, and DAM. The book then shows you various techniques for developing custom websites in Pimcore based on the scale of your organization. You'll learn how to use Pimcore to improve the digital transformation of a company by implementing enterprise Pimcore features. As you advance, you'll discover Pimcore's capabilities and features that make it a faster and more secure alternative to traditional CMSes. As well as demonstrating practical use cases, Modernizing Enterprise CMS Using Pimcore can help you understand the benefits of using Pimcore as a CMS solution, sharing best practices and proven techniques for designing professional Pimcore sites. By the end of this book, you'll be a trained Pimcore developer, able to create complex websites, and be well-versed in Pimcore's enterprise features such as MDM, PIM, and DAM. What you will learnCreate, edit, and manage Pimcore documents for your web pagesManage web assets in Pimcore using the digital asset management (DAM) featureDiscover how to create layouts, templates, and custom widgets for your web pagesAdminister third-party add-ons for your Pimcore site using the admin UIDiscover practices to use Pimcore as a product information management (PIM) systemExplore Pimcore's master data management (MDM) for enterprise CMS developmentBuild reusable website components and save time using effective tips and tricksWho this book is for This book is for web developers and CMS professionals looking for an alternative to WordPress and traditional CMS. Enterprise application developers looking for enterprise solutions for digital transformation will find this book useful. Beginner-level knowledge of PHP, HTML, and CSS is needed to understand the code examples used in the book.
Publisher: Packt Publishing Ltd
ISBN: 1801078483
Category : Computers
Languages : en
Pages : 413
Book Description
A practical guide to developing, administering, and scaling content management solutions in your organization for supporting digital transformation using Pimcore Key FeaturesKick-start your CMS career by preparing for Pimcore developer certificationsCreate custom websites with a rich digital experience for your business users with the help of step-by-step examplesGet to grips with Pimcore's enterprise features for product management and data managementBook Description Used by over eighty thousand companies worldwide, Pimcore is the leading open source enterprise-level content management system (CMS) solution. It is an impressive alternative to conventional CMSes and is ideal for creating e-commerce and complex enterprise websites. This book helps developers working with standard CMSes such as WordPress and Drupal to use their knowledge of CMSes to learn Pimcore CMS in a practical way. You'll start by learning what Pimcore is and explore its various services such as PIM, MDM, and DAM. The book then shows you various techniques for developing custom websites in Pimcore based on the scale of your organization. You'll learn how to use Pimcore to improve the digital transformation of a company by implementing enterprise Pimcore features. As you advance, you'll discover Pimcore's capabilities and features that make it a faster and more secure alternative to traditional CMSes. As well as demonstrating practical use cases, Modernizing Enterprise CMS Using Pimcore can help you understand the benefits of using Pimcore as a CMS solution, sharing best practices and proven techniques for designing professional Pimcore sites. By the end of this book, you'll be a trained Pimcore developer, able to create complex websites, and be well-versed in Pimcore's enterprise features such as MDM, PIM, and DAM. What you will learnCreate, edit, and manage Pimcore documents for your web pagesManage web assets in Pimcore using the digital asset management (DAM) featureDiscover how to create layouts, templates, and custom widgets for your web pagesAdminister third-party add-ons for your Pimcore site using the admin UIDiscover practices to use Pimcore as a product information management (PIM) systemExplore Pimcore's master data management (MDM) for enterprise CMS developmentBuild reusable website components and save time using effective tips and tricksWho this book is for This book is for web developers and CMS professionals looking for an alternative to WordPress and traditional CMS. Enterprise application developers looking for enterprise solutions for digital transformation will find this book useful. Beginner-level knowledge of PHP, HTML, and CSS is needed to understand the code examples used in the book.