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Author: Jeffrey Rothfeder Publisher: Portfolio ISBN: 1591847974 Category : Business & Economics Languages : en Pages : 322
Book Description
Explores the management style of the American Honda Motor Company, discussing its commitment to a set of unorthodox management tenets, including decentralization over corporate control, and more.
Author: Jeffrey Rothfeder Publisher: Portfolio ISBN: 1591847974 Category : Business & Economics Languages : en Pages : 322
Book Description
Explores the management style of the American Honda Motor Company, discussing its commitment to a set of unorthodox management tenets, including decentralization over corporate control, and more.
Author: Jeffrey Rothfeder Publisher: Penguin UK ISBN: 0141970766 Category : Business & Economics Languages : en Pages : 314
Book Description
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the status quo and whatever is assumed to be the truth - ideas embedded in the DNA of the company by its colourful founder Soichiro Honda, sixty-five years ago. With dozens of interviews of Honda executives, engineers,and frontline employees, Rothfeder shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots. For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama. When the American workers were trained to follow the Honda Way as a self-sufficient outpost of the global company, their plant pioneered a new model for manufacturing in America. As Soichiro Honda himself liked to say, "Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure."
Author: Wanda James Publisher: McFarland ISBN: 1476612803 Category : Transportation Languages : en Pages : 321
Book Description
This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
Author: Tom Doctoroff Publisher: St. Martin's Press ISBN: 113747470X Category : Business & Economics Languages : en Pages : 268
Book Description
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In Twitter is Not a Strategy, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.
Author: Yan Li Publisher: Springer Nature ISBN: 9811950539 Category : Technology & Engineering Languages : en Pages : 628
Book Description
This book provides a comprehensive reference for both academia and industry on the fundamentals, technology details, and applications of Advanced Driver-Assistance Systems (ADAS) and autonomous driving, an emerging and rapidly growing area. The book written by experts covers the most recent research results and industry progress in the following areas: ADAS system design and test methodologies, advanced materials, modern automotive technologies, artificial intelligence, reliability concerns, and failure analysis in ADAS. Numerous images, tables, and didactic schematics are included throughout. This essential book equips readers with an in-depth understanding of all aspects of ADAS, providing insights into key areas for future research and development. • Provides comprehensive coverage of the state-of-the-art in ADAS • Covers advanced materials, deep learning, quality and reliability concerns, and fault isolation and failure analysis • Discusses ADAS system design and test methodologies, novel automotive technologies • Features contributions from both academic and industry authors, for a complete view of this important technology
Author: Publisher: ISBN: Category : Languages : en Pages : 134
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Vipin Kumar Kukkala Publisher: Springer Nature ISBN: 3031280164 Category : Technology & Engineering Languages : en Pages : 782
Book Description
This book provides comprehensive coverage of various solutions that address issues related to real-time performance, security, and robustness in emerging automotive platforms. The authors discuss recent advances towards the goal of enabling reliable, secure, and robust, time-critical automotive cyber-physical systems, using advanced optimization and machine learning techniques. The focus is on presenting state-of-the-art solutions to various challenges including real-time data scheduling, secure communication within and outside the vehicle, tolerance to faults, optimizing the use of resource-constrained automotive ECUs, intrusion detection, and developing robust perception and control techniques for increasingly autonomous vehicles.
Author: Automotive Engineering International Publisher: SAE International ISBN: 0768080924 Category : Transportation Languages : en Pages : 184
Book Description
Each year car manufacturers release new production models that are unique and innovative. These cars begin as concepts then go through the process of prototyping. The process of creating a new model can take years, involving extensive testing and refining of aerodynamics, safety, engine components, and vehicle styling. The production model is the result of this lengthy process, and its new technologies reflect the latest engineering standards as well as market trends. The 2014 Passenger Car Yearbook details the key engineering developments in the passenger vehicle industry of the year. Each new car model is profiled in its own chapter with one or more articles that were previously published and written by the award-winning editors of Automotive Engineering International. The novel engineering aspects of each new model are explored in depth. Interviews with key developers and engineers are included for some of the models, providing inside details about how initial ideas evolved in the cars that consumers drive. Published for enthusiasts who are interested in new car models and their technologies, as well as practicing automotive engineers who are interested in new engineering trends such as hybrid systems, powertrain designs, automotive design, lightweighting, and materials, and new engineers who want an overview of current trends, the 2014 Passenger Car Yearbook also: • Provides a single source for information on the key engineering trends of one year. • Allows the reader to skip to chapters that cover specific car models that interest them, or read about all models from beginning to end. • Makes for dynamic reading, with its large number of big, full-color images and easy-reading magazine format.
Author: Charles Wheelan Publisher: W. W. Norton & Company ISBN: 0393356949 Category : Business & Economics Languages : en Pages : 335
Book Description
International bestseller "Clear, concise, informative, [and] witty." —Chicago Tribune At last! A new edition of the economics book that won’t put you to sleep. In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression. Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.
Author: Jeffrey Rothfeder
Author: Jeffrey Rothfeder
Author: Jeffrey Rothfeder
Author: Wanda James
Author: Tom Doctoroff
Author: Yan Li
Author: 
Author: Vipin Kumar Kukkala
Author: Automotive Engineering International
Author: California (State).
Author: Charles Wheelan