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Author: Joseph A. Tainter Publisher: Springer Science & Business Media ISBN: 1441976779 Category : Technology & Engineering Languages : en Pages : 248
Book Description
For more than a century, oil has been the engine of growth for a society that delivers an unprecedented standard of living to many. We now take for granted that economic growth is good, necessary, and even inevitable, but also feel a sense of unease about the simultaneous growth of complexity in the processes and institutions that generate and manage that growth. As societies grow more complex through the bounty of cheap energy, they also confront problems that seem to increase in number and severity. In this era of fossil fuels, cheap energy and increasing complexity have been in a mutually-reinforcing spiral. The more energy we have and the more problems our societies confront, the more we grow complex and require still more energy. How did our demand for energy, our technological prowess, the resulting need for complex problem solving, and the end of easy oil conspire to make the Deepwater Horizon oil spill increasingly likely, if not inevitable? This book explains the real causal factors leading up to the worst environmental catastrophe in U.S. history, a disaster from which it will take decades to recover.
Author: Joseph A. Tainter Publisher: Springer Science & Business Media ISBN: 1441976779 Category : Technology & Engineering Languages : en Pages : 248
Book Description
For more than a century, oil has been the engine of growth for a society that delivers an unprecedented standard of living to many. We now take for granted that economic growth is good, necessary, and even inevitable, but also feel a sense of unease about the simultaneous growth of complexity in the processes and institutions that generate and manage that growth. As societies grow more complex through the bounty of cheap energy, they also confront problems that seem to increase in number and severity. In this era of fossil fuels, cheap energy and increasing complexity have been in a mutually-reinforcing spiral. The more energy we have and the more problems our societies confront, the more we grow complex and require still more energy. How did our demand for energy, our technological prowess, the resulting need for complex problem solving, and the end of easy oil conspire to make the Deepwater Horizon oil spill increasingly likely, if not inevitable? This book explains the real causal factors leading up to the worst environmental catastrophe in U.S. history, a disaster from which it will take decades to recover.
Author: Jim Novo Publisher: BookLocker.com, Inc. ISBN: 1644387832 Category : Business & Economics Languages : en Pages : 380
Book Description
I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.
Author: Chris Penasa Publisher: ISBN: Category : Languages : en Pages :
Book Description
Building a business is just like building a house: You need a blueprint. Without this kind of tactical plan, it's hard to pinpoint where things go wrong-or visualize how much better they could be.This book shows readers how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Environment Publisher: ISBN: Category : BP Deepwater Horizon Explosion and Oil Spill, 2010 Languages : en Pages : 176
Author: Neil FitzGerald Publisher: Sams Publishing ISBN: 0132713632 Category : Computers Languages : en Pages : 1013
Book Description
The authorized guide to the latest edition of the #1 business intelligence software product - Crystal Reports. More than 16 million licenses of Crystal Reports have been shipped to date. This book is a reference designed to provide hands-on guidance for the latest release of the product suite. The latest version of Crystal Reports and the Business Objects enterprise reporting suite delivers vast product enhancements and a tighter integration that will drive upgrades from licensees. Brand new features (e.g. Dynamic and Cascading Parameter Generation) will also appeal to new audiences. Over 1 million new Business Intelligence licensees will be migrating to the Crystal Enterprise Reporting platform, as this is the first release of the software with the existing Business Objects (BO) products being integrated into the Crystal infrastructure. As Business Objects insiders, the authors bring unique and valuable real-world perspectives on implementations and uses of the Crystal Reports product. The book also includes content, tutorials and samples for reporting within the Microsoft Visual Studio.NET and J2EE development environments and also on top of the SAP Business Information Warehouse (BW) and the Peoplesoft platform. Advanced content on report distribution and integration into the secured managed reporting solution known as Business Objects Enterprise XI, is also now included in this definitive user guide with coverage on the new Web Services SDK.
Author: Stanley Reed Publisher: John Wiley & Sons ISBN: 1118023218 Category : Business & Economics Languages : en Pages : 201
Book Description
The truth behind the greatest environmental disaster in U.S. history In 2005, fifteen workers were killed when BP's Texas City Refinery exploded. In 2006, corroded pipes owned by BP led to an oil spill in Alaska. Now, in 2010, eleven men drilling for BP were killed in the blowout of the Macondo well in the Gulf of Mexico. What's next? In In Too Deep: BP and the Drilling Race That Took it Down, Stanley Reed?a journalist who has covered BP for over a decade?and investigative reporter Alison Fitzgerald answer not only that question, but also examine why these disasters happen to BP so much more than other large oil companies. Places the blame on a corporate culture created by former BP CEO John Browne who was forced to resign in 2007 after he lied in court documents in a case involving his gay lover Details a BP built on risk-taking and cost-cutting Examines the past, present, and future of BP In August 2010, BP successfully "killed" the company's damaged deepwater well. But, the environmental fallout and public relations campaign to rebuild the brand are just beginning. In Too Deep details why BP, why now, and what's next for this oil giant.
Author: Jeff Johnson Publisher: Morgan Kaufmann ISBN: 9781558605824 Category : Computers Languages : en Pages : 580
Book Description
"Better read this book, or your design will be featured in Bloopers II. Seriously, bloopers may be fun in Hollywood outtakes, but no movie director would include them in the final film. So why do we find so many bloopers in shipped software? Follow Jeff Johnson as he leads the blooper patrol deep into enemy territory: he takes no prisoners but reveals all the design stupidities that users have been cursing over the years." -Jakob Nielsen Usability Guru, Nielsen Norman Group "If you are a software developer, read this book, especially if you don't think you need it. Don't worry, it isn't filled with abstract and useless theory--this is a book for doers, code writers, and those in the front trenches. Buy it, read it, and take two sections daily." -Don Norman President, UNext Learning Systems hr align="CENTER" size="1" width="75%" GUI Bloopers looks at user interface design bloopers from commercial software, Web sites, and information appliances, explaining how intelligent, well-intentioned professionals made these dreadful mistakes--and how you can avoid them. While equipping you with all the theory needed to learn from these examples, GUI expert Jeff Johnson also presents the reality of interface design in an entertaining, anecdotal, and instructive way. This is an excellent, well-illustrated resource for anyone whose work touches on usability issues, including software engineers, Web site designers, managers of development processes, QA professionals, and usability professionals. Features Takes a learn-by-example approach that teaches you to avoid common errors by asking the appropriate questions of your own interface designs. Includes two complete war stories, drawn from the author's personal experience, that describe in detail the challenges faced by UI engineers. Covers bloopers in a wide range of categories: GUI components, layout and appearance, text messages, interaction strategies, Web site design, responsiveness issues, management decision-making, and even more at www.GUI-bloopers.com. Organized and formatted based on the results of its own usability testing--so you can quickly find the information you need, packaged in easily digested pieces.
Author: Indera Murphy Publisher: Tolana Publishing ISBN: 0977391280 Category : Business report writing Languages : en Pages : 417
Book Description
If you have been looking for a beginners book that has a lot of easy to understand, step-by-step instructions and screen shots that show you how to complete and master Crystal Reports 2008 design techniques correctly, this is the book for you. The No Stress Tech Guide To Business Objects Crystal Reports 2008 For Beginners book, is a self-paced visual guide to learning Crystal Reports and is written from the perspective that the reader has not created a report before or has not used Crystal Reports. This book is for the beginner and intermediate user. To help you become familiar with the options and features, this book contains over 500 illustrations that provide a visual tour of the software. If you are looking for a book for Crystal Reports Basic for Visual Studio 2010, see ISBN 9781935208129. If you have used a previous version of Crystal Reports and only want to learn about the new features, see ISBN 1-935208-01-2 What's New in Crystal Reports 2008.
Author: Mark Polino Publisher: Packt Publishing Ltd ISBN: 1849689075 Category : Computers Languages : en Pages : 350
Book Description
Follow real-life, step-by-step examples that provide the building blocks to build engaging dashboards. This practical guide is all about doing. Get your data, open up Excel, and go!You don't need to be an expert to get the most out of your Dynamics GP implementation and build great-looking, easily maintained dashboards using Microsoft Excel. If you have a working knowledge of Dynamics and Excel you'll be producing amazing dashboards in hours not days.
Author: Joseph A. Tainter
Author: Joseph A. Tainter
Author: Jim Novo
Author: Chris Penasa
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Environment
Author: Peggy Prinz Luebbert
Author: Neil FitzGerald
Author: Stanley Reed
Author: Jeff Johnson
Author: Indera Murphy
Author: Mark Polino