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Author: Dave Holston Publisher: HOW Books ISBN: 1440338973 Category : Design Languages : en Pages : 224
Book Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Author: Christine Hyung-Oak Lee Publisher: HarperCollins ISBN: 0062422170 Category : Biography & Autobiography Languages : en Pages : 212
Book Description
A memoir of reinvention after a stroke at age thirty-three. Christine Hyung-Oak Lee woke up with a headache on the morning of December 31, 2006. By that afternoon, she saw the world—quite literally—upside down. By New Year’s Day, she was unable to form a coherent sentence. And after hours in the ER, days in the hospital, and multiple questions and tests, her doctors informed her that she had had a stroke. For months afterward, Lee outsourced her memories to a journal, taking diligent notes to compensate for the thoughts she could no longer hold on to. It is from these notes that she has constructed this frank and compelling memoir. In a precise and captivating narrative, Lee navigates fearlessly between chronologies, weaving her childhood humiliations and joys together with the story of the early days of her marriage; and then later, in painstaking, painful, and unflinching detail, the account of her stroke and every upset—temporary or permanent—that it caused. Lee illuminates the connection between memory and identity in an honest, meditative, and truly funny manner, utterly devoid of self-pity. And as she recovers, she begins to realize that this unexpected and devastating event has provided a catalyst for coming to terms with her true self—and, in a way, has allowed her to become the person she’s always wanted to be.
Author: Dina Del Bucchia Publisher: arsenal pulp press ISBN: 1551527022 Category : Fiction Languages : en Pages : 164
Book Description
These funny, strange stories are populated by people trying to find ways to relate to the real world. Sometimes they succeed and sometimes they fail, and sometimes they end up in a slapstick sex scene that climaxes with a broken table. The book embraces characters who are flawed, emotional, and who care too much about things that are ridiculous.
Author: Dave Holston Publisher: HOW Books ISBN: 1440338973 Category : Design Languages : en Pages : 224
Book Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Author: Ralph De La Rosa Publisher: Shambhala Publications ISBN: 0834842823 Category : Self-Help Languages : en Pages : 233
Book Description
A psychotherapist offers tools for self-care and mindfulness during trying times, demonstrating how difficult emotions—anger, fear, shame—can be used to fuel personal and social change. From politics, climate change, and the economy to racism, sexism, and a hundred other kinds of biases—things have never felt so urgent and uncertain. We want to take action, but so many of us struggle with overwhelm and burnout. And on top of it all, we get so many messages telling us to relax, to “let it go” and feel some other way about things. We’d like to think that emotional intelligence and mindfulness will help—but why do these approaches so often fall short in fever-pitch moments? In his warm, funny, streetwise style, Ralph De La Rosa offers tools for coping in contentious times. Full of insights and practices addressing everything from trauma triggers to privilege guilt and the art of saying no, Don't Tell Me to Relax brings the welcome news that our thoughts and emotions are not the enemy. Rather, when met skillfully, they can light the way to self-empathy, social understanding, and an activism that has room for both inner and outer work.
Author: Paul Williams Publisher: Penguin ISBN: 0698139860 Category : Self-Help Languages : en Pages : 299
Book Description
Paul Williams is an alcoholic. Tracey Jackson is not. But together, these two close friends have written Gratitude and Trust, a book designed to apply the principles of the recovery movement to the countless people who are not addicts but nevertheless need effective help with their difficulties and pain. Williams, the award-winning songwriter, actor, and performer, has embraced a traditional alcoholism recovery plan for more than two decades of sobriety. Jackson, a well-known TV and film writer—and veteran of many years of traditional therapy—has never been a drunk or a drug abuser, but she realized that many of the tenets of Williams’s program could apply to her. In Gratitude and Trust, Williams and Jackson ask: What happens to those who struggle with vexing problems yet are not full-blown addicts? Are there any lessons to be learned from the foundational and time-tested principles of the recovery movement? Whether you’re tethered to your phone or you turn to food for comfort; whether you’re a perfectionist and can’t let things go or are too afraid to fail to even try; whether you can find intimacy only on the Internet or you’ve been involved in a string of nasty relationships—the first step toward feeling better about yourself and your life is the realization that you are what’s standing in your way. Williams and Jackson have designed a new, positive program, based on a half-dozen new affirmations, that can help conquer your vices, address personal dysfunction, and start to brighten the darkest moods. Gratitude and Trust is an essential, inspirational, and uplifting guide to identifying and changing maladaptive behaviors in order to uncover your most productive, healthiest self.
Author: Helen E. Johnson Publisher: Golden Guides from St. Martin's Press ISBN: 1429948205 Category : Family & Relationships Languages : en Pages : 385
Book Description
This completely revised and updated edition of Don't Tell Me What To Do, Just Send Money prepares parents for the issues that they will encounter during their children's college years. Since our original publication over ten years ago, there has been a dramatic increase in the use of cell phone and internet technology. The birth of the term ‘helicopter parent' is, in part, due to the instant and frequent connectivity that parents have with their children today. Parents are struggling with the appropriate use of communicative technology and aren't aware of its impact on their child's development, both personally and academically. With straightforward practicality and using humorous and helpful case examples and dialogues, Don't Tell Me What To Do, Just Send Money helps parents lay the groundwork for a new kind of relationship so that they can help their child more effectively handle everything they'll encounter during their college years.
Author: Kerry Eleveld Publisher: Basic Books ISBN: 0465073492 Category : Political Science Languages : en Pages : 369
Book Description
From an award-winning political journalist, the story of how LGBT activists pushed Obama to embrace gay rights -- transforming his presidency in the process Gay rights has been a defining progressive issue of Barack Obama's presidency: Congress repealed Don't Ask, Don't Tell in 2010 with his strong support, and in 2011, he instructed his Justice Department to stop defending the Defense of Marriage Act, helping to pave the way for a series of Supreme Court decisions that ultimately legalized same-sex marriage nationwide. This rapid succession of victories is astonishing by any measure -- and is especially incredible considering that when Obama first took office he, like many politicians, still viewed gay rights as politically toxic. In 2008, for instance, he opposed full marital rights for same-sex couples, calling marriage a "sacred union" between a man and a woman. It wasn't until 2012, in the heat of his reelection campaign, that Obama finally embraced marriage equality. In Don't Tell Me to Wait, former Advocate reporter Kerry Eleveld shows that Obama's transformation from cautious gradualist to gay rights champion was the result of intense pressure from lesbian, gay, bisexual, and transgender activists. These men and women changed the conversation issue by issue, pushing the president and the country toward greater freedom for LGBT Americans. Drawing on years of research and reporting, Eleveld tells the dramatic story of the fight for gay rights in America, detailing how activists pushed the president to change his mind, turned the tide of political opinion, and set the nation on course to finally embrace LGBT Americans as full citizens of this country. With unprecedented access and unparalleled insights, Don't Tell Me to Wait captures a critical moment in American history and demonstrates the power of activism to change the course of a presidency-and a nation.
Author: Diane Dillon Publisher: Scholastic Inc. ISBN: 1338257285 Category : Juvenile Fiction Languages : en Pages : 36
Book Description
Girl power! Two-time Caldecott Medalist Diane Dillon sends tigers and dinosaurs leaping off the pages as 5-year-old Zoe declares she can be anything: an archaeologist, vet, U.S. president, and more. Like most girls and boys, Zoe enthusiastically embraces the wonders of our world and its infinite possibilities. "I can be anything I want to be!" she tells us, presenting herself in a range of careers. "But what if you fail?" asks a voice of doubt that attempts to undermine her confidence.Bold and sassy, Zoe swats the voice away at every turn, declaring her certainty with a charisma that will encourage us all to silence the fears projected onto us by our world. Why can't a girl grow up to be President? Zoe can! When the voice of doubt continues, Zoe knows exactly what to say: "Go away, voice... I can be anything... but first, I have to learn to read. And don't tell me I can't!" Award-winner Diane Dillon has created a winning character who defies anything to hold her back from achieving her goals. And the key to Zoe's future success begins when Zoe defiantly opens her book, making it clear that both confidence and reading are tools we all need to make our dreams come true.
Author: Giuseppe Catozzella Publisher: Penguin Group ISBN: Category : Fiction Languages : en Pages : 257
Book Description
*The inspiration for the film Samia* *The international bestseller published in over a dozen languages* *Winner of the Premio Strega Giovani Award* Based on a remarkable true story, an unforgettable Somali girl risks her life on the migrant journey to Europe to run in the Olympic Games At eight years of age, Samia lives to run. She shares her dream with her best friend and neighbor, Ali, who appoints himself her "professional coach." Eight-year-old Ali trains her, times her, and pushes her to achieve her goals. For both children, Samia's running is the bright spot in their tumultuous life in Somalia. She is talented, brave, and determined to represent her country in the Olympic Games, just like her hero, the great Somali runner Mo Farah. For the next several years, Samia and Ali train at night in a deserted stadium as war rages and political tensions continue to escalate. Despite the lack of resources, despite the war, and despite all of the restrictions imposed on Somali women, Samia becomes a world-class runner. As a teenager, she is selected to represent her country at the 2008 Beijing Olympics. She finishes last in her heat at the Games, but the sight of the small, skinny woman in modest clothes running in the dust of athletes like Veronica Campbell-Brown brings the Olympic stadium to its feet. Samia sets her sights on the 2012 Games in London. Conditions in Somalia have worsened, and she must make the arduous migrant journey across Africa and the Mediterranean alone. Just like millions of refugees, Samia risks her life for the hope of a better future. Don’t Tell Me You’re Afraid is the unforgettable story of a courageous young woman, and it is also a remarkable window onto a global crisis.
Author: Dan Rhodes Publisher: Canongate Books ISBN: 1847676219 Category : Fiction Languages : en Pages : 157
Book Description
A chance encounter prompts an ageing professor to regret a lifetime of wasted opportunities; a beautiful wife tests her husband by making herself hideous; for the love of a girl, a boy turns himself into a violincello. Funny, magical and strange, in these seven short stories Dan Rhodes lays bare the pain and enchantment of love.
Author: Dave Holston
Author: Christine Hyung-Oak Lee
Author: Dina Del Bucchia
Author: Dave Holston
Author: Ralph De La Rosa
Author: Paul Williams
Author: Helen E. Johnson
Author: Kerry Eleveld
Author: Diane Dillon
Author: Giuseppe Catozzella
Author: Dan Rhodes