Author: Jacqueline Twillie Mba
Publisher:
ISBN: 9781089197928
Category :
Languages : en
Pages : 106
Book Description
Don't Leave Money on The Table: Negotiation Strategies for Women Leaders in Male-Dominated Industries is the go-to book for women who lead. Inside the book, you'll learn the LATTE Method which is a proven negotiation framework that is a foundational strategy for communicating effectively. The 5-point framework to develop a win/win negotiation for business deals and salary negotiations. 1. Look At The Details 2. Anticipate Challenges 3. Think About The Walk Away Point 4.Talk It Through 5. Evaluate Options. This book provides actionable strategy and tactics for women leaders who negotiate. Gain STRATEGY: Gain insight into best-practices for women to avoid backlash while claiming power and articulating characteristics that add value. Gain TACTICS: Negotiation is a conversation, not a battle, explore the tactics to walk away from a negotiation with both parties looking forward to the next negotiation.
Don't Leave Money On The Table
Author: Jacqueline Twillie Mba
Publisher:
ISBN: 9781089197928
Category :
Languages : en
Pages : 106
Book Description
Don't Leave Money on The Table: Negotiation Strategies for Women Leaders in Male-Dominated Industries is the go-to book for women who lead. Inside the book, you'll learn the LATTE Method which is a proven negotiation framework that is a foundational strategy for communicating effectively. The 5-point framework to develop a win/win negotiation for business deals and salary negotiations. 1. Look At The Details 2. Anticipate Challenges 3. Think About The Walk Away Point 4.Talk It Through 5. Evaluate Options. This book provides actionable strategy and tactics for women leaders who negotiate. Gain STRATEGY: Gain insight into best-practices for women to avoid backlash while claiming power and articulating characteristics that add value. Gain TACTICS: Negotiation is a conversation, not a battle, explore the tactics to walk away from a negotiation with both parties looking forward to the next negotiation.
Publisher:
ISBN: 9781089197928
Category :
Languages : en
Pages : 106
Book Description
Don't Leave Money on The Table: Negotiation Strategies for Women Leaders in Male-Dominated Industries is the go-to book for women who lead. Inside the book, you'll learn the LATTE Method which is a proven negotiation framework that is a foundational strategy for communicating effectively. The 5-point framework to develop a win/win negotiation for business deals and salary negotiations. 1. Look At The Details 2. Anticipate Challenges 3. Think About The Walk Away Point 4.Talk It Through 5. Evaluate Options. This book provides actionable strategy and tactics for women leaders who negotiate. Gain STRATEGY: Gain insight into best-practices for women to avoid backlash while claiming power and articulating characteristics that add value. Gain TACTICS: Negotiation is a conversation, not a battle, explore the tactics to walk away from a negotiation with both parties looking forward to the next negotiation.
Pricing with Confidence
Author: Reed K. Holden
Publisher: John Wiley & Sons
ISBN: 1118045343
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Publisher: John Wiley & Sons
ISBN: 1118045343
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Game Changer
Author: Jean-Manuel Izaret
Publisher: John Wiley & Sons
ISBN: 1394190581
Category : Business & Economics
Languages : en
Pages : 439
Book Description
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Publisher: John Wiley & Sons
ISBN: 1394190581
Category : Business & Economics
Languages : en
Pages : 439
Book Description
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Kind Folks Finish First
Author: Sam Jacobs
Publisher: John Wiley & Sons
ISBN: 1119983010
Category : Business & Economics
Languages : en
Pages : 249
Book Description
You don't have to be ruthless to get ahead—kindness will get you there faster From the CEO of the Pavilion community, Sam Jacobs, Kind Folks Finish First weaves practical business lessons with fresh perspectives on how you can achieve success. The ideas in this book are backed by the author's personal experience building a nearly $200-million business rooted in kindness, reciprocity, and deeply held values. More than that, they're proven principles that have helped thousands reach their goals in every arena. In business, we've been told to never leave money on the table. Don't split the difference. You need to be ruthless in order to make it to the top. Kind Folks Finish First shows you that isn't the only path. Being a good person and earning money aren't mutually exclusive. Helping others isn’t a sacrifice; it's a long-term strategy that can spur your success if only you're willing to take the exit ramp, reset your destination, and fuel your future with generosity. Walk through a proven process to discover what you really stand for Learn how to assume control of your life and how to leverage reciprocity to drive professional success. Align your personal life with your professional life Unlock your highest potential to create true happiness Anyone looking for a kinder, gentler, more values-driven and authentic way to succeed will love this book. The secret is finally getting out—kind people really do get ahead faster.
Publisher: John Wiley & Sons
ISBN: 1119983010
Category : Business & Economics
Languages : en
Pages : 249
Book Description
You don't have to be ruthless to get ahead—kindness will get you there faster From the CEO of the Pavilion community, Sam Jacobs, Kind Folks Finish First weaves practical business lessons with fresh perspectives on how you can achieve success. The ideas in this book are backed by the author's personal experience building a nearly $200-million business rooted in kindness, reciprocity, and deeply held values. More than that, they're proven principles that have helped thousands reach their goals in every arena. In business, we've been told to never leave money on the table. Don't split the difference. You need to be ruthless in order to make it to the top. Kind Folks Finish First shows you that isn't the only path. Being a good person and earning money aren't mutually exclusive. Helping others isn’t a sacrifice; it's a long-term strategy that can spur your success if only you're willing to take the exit ramp, reset your destination, and fuel your future with generosity. Walk through a proven process to discover what you really stand for Learn how to assume control of your life and how to leverage reciprocity to drive professional success. Align your personal life with your professional life Unlock your highest potential to create true happiness Anyone looking for a kinder, gentler, more values-driven and authentic way to succeed will love this book. The secret is finally getting out—kind people really do get ahead faster.
From Impossible To Inevitable
Author: Aaron Ross
Publisher: John Wiley & Sons
ISBN: 1119166713
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.
Publisher: John Wiley & Sons
ISBN: 1119166713
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.
The Ask
Author: Laura Fredricks
Publisher: John Wiley & Sons
ISBN: 1119374499
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Asking is more than a skill—it's a lifestyle The Ask is your personal manual for building the best, most fulfilling personal and professional life possible. Crafting the perfect ask can fund your new business, support your favorite charity, and get more quality time with your significant other—but it can do so much more than that. It can change your life. In learning how to ask for what you really want and deserve, you lose your fear of rejection and judgement. You create the greatest sense of self-worth that no one can give you, you give it to yourself when you ask. The critical moment is when you turn your skills inward and make the hardest asks, the ones you ask yourself. This book is designed to make you an Exceptional Asker, and in the process, give you the confidence and skills you need to achieve all your goals and realize your dreams. You'll learn how to prepare, what words to use, what to avoid, and how to follow up, and you'll purge the natural hesitancy that has been holding you back for so long. Asking is about empowerment. It shows the world that what you want matters. It defines who you are, where you're going, and who will be by your side. This book provides over 175 sample asks, with clear actionable steps to help you claim your space in relationships, at work, and in the world. Rewrite your own rulebook and find empowerment in asking Learn the simple five steps to craft the perfect ask Discover the secret of the ask – it's two sentences and a question Remove your Money Blockers and turn a bad ask into a win Conquer the hardest asks you'll ever make—the ones you ask yourself Mastering the art of the ask reconfigures your approach to life, and changes the way you tackle challenges and goals. The Ask gives you the skills—and the mindset—you need to accomplish anything you can dream.
Publisher: John Wiley & Sons
ISBN: 1119374499
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Asking is more than a skill—it's a lifestyle The Ask is your personal manual for building the best, most fulfilling personal and professional life possible. Crafting the perfect ask can fund your new business, support your favorite charity, and get more quality time with your significant other—but it can do so much more than that. It can change your life. In learning how to ask for what you really want and deserve, you lose your fear of rejection and judgement. You create the greatest sense of self-worth that no one can give you, you give it to yourself when you ask. The critical moment is when you turn your skills inward and make the hardest asks, the ones you ask yourself. This book is designed to make you an Exceptional Asker, and in the process, give you the confidence and skills you need to achieve all your goals and realize your dreams. You'll learn how to prepare, what words to use, what to avoid, and how to follow up, and you'll purge the natural hesitancy that has been holding you back for so long. Asking is about empowerment. It shows the world that what you want matters. It defines who you are, where you're going, and who will be by your side. This book provides over 175 sample asks, with clear actionable steps to help you claim your space in relationships, at work, and in the world. Rewrite your own rulebook and find empowerment in asking Learn the simple five steps to craft the perfect ask Discover the secret of the ask – it's two sentences and a question Remove your Money Blockers and turn a bad ask into a win Conquer the hardest asks you'll ever make—the ones you ask yourself Mastering the art of the ask reconfigures your approach to life, and changes the way you tackle challenges and goals. The Ask gives you the skills—and the mindset—you need to accomplish anything you can dream.
Choosing Leadership: Revised and Expanded
Author: Linda Ginzel
Publisher: Simon and Schuster
ISBN: 075732438X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Award-winning leadership teacher, lifelong educator, University of Chicago professor, and consumer advocate Dr. Linda Ginzel offers a new and expanded version of Choosing Leadership based on her bestselling workbook. Useful to everyone, from high-level executives to high school students, teachers, and stay-at-home parents, you can choose to be a leader. Silver Award, 2023 Nautilus Book Awards, Business & Leadership (large press) Category Choosing Leadership gives readers the tools to sharpen your leadership skills, putting the responsibility for personal growth and professional development in your own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a “leader.” Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self. This process of self-discovery will help you develop individualized, customized wisdom and be your lifelong companion on the road to being wiser, younger. Now revised, with the addition of Learning Modules for each chapter, Choosing Leadership provides step-by-step guidance to create group experiences designed to enable reflection, explore ideas, and enhance self-understanding. These group experiences create collective wisdom and encourage learners to make better and more thoughtful choices. Through peer discussions, readers learn how to coach themselves. While gaining self-understanding, they also gain confidence. They realize they know how to lead and are wiser, younger.
Publisher: Simon and Schuster
ISBN: 075732438X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Award-winning leadership teacher, lifelong educator, University of Chicago professor, and consumer advocate Dr. Linda Ginzel offers a new and expanded version of Choosing Leadership based on her bestselling workbook. Useful to everyone, from high-level executives to high school students, teachers, and stay-at-home parents, you can choose to be a leader. Silver Award, 2023 Nautilus Book Awards, Business & Leadership (large press) Category Choosing Leadership gives readers the tools to sharpen your leadership skills, putting the responsibility for personal growth and professional development in your own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a “leader.” Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self. This process of self-discovery will help you develop individualized, customized wisdom and be your lifelong companion on the road to being wiser, younger. Now revised, with the addition of Learning Modules for each chapter, Choosing Leadership provides step-by-step guidance to create group experiences designed to enable reflection, explore ideas, and enhance self-understanding. These group experiences create collective wisdom and encourage learners to make better and more thoughtful choices. Through peer discussions, readers learn how to coach themselves. While gaining self-understanding, they also gain confidence. They realize they know how to lead and are wiser, younger.
Don't Give the Enemy a Seat at Your Table
Author: Louie Giglio
Publisher: Thomas Nelson
ISBN: 9780785247227
Category : Religion
Languages : en
Pages : 208
Book Description
Louie Giglio helps you find encouragement, hope, and strength in the midst of any valley as you reject the enemy voices of fear, rage, lust, insecurity, anxiety, despair, temptation, or defeat. Scripture is clear: the Enemy is a liar who will stop at nothing to tempt you into poor decisions and self-defeating mindsets, making you feel afraid, angry, anxious, or defeated. It is all too easy for Satan to weasel his way into a seat at the table intended for only you and your King. But you can fight back. Don't Give the Enemy a Seat at Your Table outlines the ways to overcome those lies so you can find peace and security in any challenging circumstance or situation. With the same bold, exciting approach to Scripture as employed in Goliath Must Fall and his other previous works, pastor Louie Giglio examines Psalm 23 in fresh ways, highlighting verse 5: "You prepare a table before me in the presence of my enemies." You can find freedom from insecurity, temptation, and defeat--if you allow Jesus, the Shepherd, to lead the battle for your mind and heart. This spiritual warfare book for those who are leery of spiritual warfare books will resonate with Louie's core Passion tribe as well as with Christians of all ages who want to live a triumphant life in God.
Publisher: Thomas Nelson
ISBN: 9780785247227
Category : Religion
Languages : en
Pages : 208
Book Description
Louie Giglio helps you find encouragement, hope, and strength in the midst of any valley as you reject the enemy voices of fear, rage, lust, insecurity, anxiety, despair, temptation, or defeat. Scripture is clear: the Enemy is a liar who will stop at nothing to tempt you into poor decisions and self-defeating mindsets, making you feel afraid, angry, anxious, or defeated. It is all too easy for Satan to weasel his way into a seat at the table intended for only you and your King. But you can fight back. Don't Give the Enemy a Seat at Your Table outlines the ways to overcome those lies so you can find peace and security in any challenging circumstance or situation. With the same bold, exciting approach to Scripture as employed in Goliath Must Fall and his other previous works, pastor Louie Giglio examines Psalm 23 in fresh ways, highlighting verse 5: "You prepare a table before me in the presence of my enemies." You can find freedom from insecurity, temptation, and defeat--if you allow Jesus, the Shepherd, to lead the battle for your mind and heart. This spiritual warfare book for those who are leery of spiritual warfare books will resonate with Louie's core Passion tribe as well as with Christians of all ages who want to live a triumphant life in God.
The Codex Magdalene
Author: W. Howard Reed
Publisher: Xlibris Corporation
ISBN: 1453542329
Category : Fiction
Languages : en
Pages : 382
Book Description
"The story starts with Jesus and Mary Magdalene marrying, bonding and beginning a family. Thirteen years later, he finds what God had in mind for him. She follows him on the road. She learns the Gospel. Then comes the day Jesus is arrested, trialed and crucified. Afterwards she becomes Apostle to the Apostles teaching them thing Jesus did not tell them. She and Jesus brother, James, found the Jesus Movement, the Way. Eventually she is forced to leave her homeland. She continues to teach across the Roman Empire from Ephesus, Athens to Rome. After a year teaching she is called before a 17 year old Nero. She escapes his persecution with the aid of a Praetorian Officer. They all escape to southern France. There she continues to preach and convert Jews and Gentiles in there until her own death."
Publisher: Xlibris Corporation
ISBN: 1453542329
Category : Fiction
Languages : en
Pages : 382
Book Description
"The story starts with Jesus and Mary Magdalene marrying, bonding and beginning a family. Thirteen years later, he finds what God had in mind for him. She follows him on the road. She learns the Gospel. Then comes the day Jesus is arrested, trialed and crucified. Afterwards she becomes Apostle to the Apostles teaching them thing Jesus did not tell them. She and Jesus brother, James, found the Jesus Movement, the Way. Eventually she is forced to leave her homeland. She continues to teach across the Roman Empire from Ephesus, Athens to Rome. After a year teaching she is called before a 17 year old Nero. She escapes his persecution with the aid of a Praetorian Officer. They all escape to southern France. There she continues to preach and convert Jews and Gentiles in there until her own death."
Convert Every Click
Author: Benji Rabhan
Publisher: John Wiley & Sons
ISBN: 1118759702
Category : Business & Economics
Languages : en
Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Publisher: John Wiley & Sons
ISBN: 1118759702
Category : Business & Economics
Languages : en
Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.