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Author: Alvin H. Reiss Publisher: Theatre Communications Grou ISBN: 9781559361057 Category : Art Languages : en Pages : 174
Book Description
In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.
Author: Alvin H. Reiss Publisher: Theatre Communications Grou ISBN: 9781559361057 Category : Art Languages : en Pages : 174
Book Description
In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.
Author: National Trust for Historic Preservation in the United States Publisher: John Wiley & Sons ISBN: 9780471191834 Category : Architecture Languages : en Pages : 290
Book Description
"An indispensable resource tool for first-time homeowners, do-it-yourselfers, and anyone who loves old buildings."--Bob Yapp, host of the PBS series About Your House with Bob Yapp. Preservation Yellow Pages is the only national directory of contact data and information on preservation resources--detailed coverage of the procedures, programs, and organizations that can help you make preservation happen. This Revised Edition features a streamlined format, expanded state-by-state listings, preservation Web sites, and updated sources of assistance on rural preservation, low-income housing, and legal and financial services. Eliminate the guesswork with this one-stop reference and save time, energy--and our priceless heritage.
Author: Elizabeth Hill Publisher: Routledge ISBN: 1136413332 Category : Business & Economics Languages : en Pages : 382
Book Description
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Author: Trav S.D. Publisher: Macmillan ISBN: 0865479585 Category : Performing Arts Languages : en Pages : 368
Book Description
From 1881 to 1932, vaudeville was at the heart of show business in the UnitedStates. This volume explores the many ways in which vaudeville's story is thestory of show business in America.