Donald Trump and the Branding of the American Presidency PDF Download

Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241

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Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Author: Kenneth M. Cosgrove
Publisher:
ISBN: 9783030304973
Category :
Languages : en
Pages : 0

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Book Description
"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics." -Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.

Author: Richard S. Conley
Publisher: Edinburgh University Press
ISBN: 1474450083
Category : Political Science
Languages : en
Pages : 372

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Book Description
This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.

Author: Dan Alexander
Publisher: Penguin
ISBN: 0593188527
Category : Political Science
Languages : en
Pages : 322

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Book Description
An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.

Author: Bill O'Reilly
Publisher: Henry Holt and Company
ISBN: 1250237211
Category : Biography & Autobiography
Languages : en
Pages : 304

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Book Description
A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”

Author: Leland McKee
Publisher: Bookbaby
ISBN: 9781098384913
Category : Photography
Languages : en
Pages : 108

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Book Description
A photo journey for the American People through the eyes of the camera.

Author: Corey R. Lewandowski
Publisher: Center Street
ISBN: 1546083294
Category : Political Science
Languages : en
Pages : 255

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Book Description
A New York Times and #1 Wall Street Journal Bestseller, this book offers the ultimate behind-the-scenes account of how Donald Trump, an extraordinary candidate, became President of the United States and why that matters today. Donald Trump’s startling rise to the White House is the greatest political tale in the history of our republic. Much has been written about this once-in-a-millennial event but all of those words come from authors outside the orbit of Donald Trump. Now, for the first time, comes the inside story. Written by the guys in the room—two of Trump's closest campaign advisors—Let Trump Be Trump is the eyewitness account of the stories behind the headlines. From the Access Hollywood recording and the Clinton accusers, to Paul Manafort, to the last-moment comeback and a victory that reads like something out of the best suspense novel, Let Trump Be Trump pulls back the curtain on a drama that has mesmerized the whole world-including the palace intrigues of the Mooch, Spicer, Preibus, Bannon, and more. By turns hilarious and intimate, Let Trump Be Trump also offers a view of Donald Trump like you've never seen him, the man whose success in business was built not only on great skill but on loyal relationships and who developed the strongest of bonds with the band of outsiders and idealists who became his team because they believed in him and his message. Written by Trump's campaign manager, the fiery Corey Lewandowski, and Dave Bossie, the consummate political pro and the plaintiff in the famous Citizens United Supreme Court case who helped steer the last critical months of the Trump campaign, Let Trump Be Trump is destined to be the seminal book about the Trump campaign and presidency.

Author: Stanley Renshon
Publisher: Springer Nature
ISBN: 303045391X
Category : Political Science
Languages : en
Pages : 568

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Book Description
The United States has never had a president quite like Donald J. Trump. He violated every rule of conventional presidential campaigns to win a race that almost no one, including at times he himself, thought he would win. In so doing, Trump set off cataclysmic shock waves across the country and world that have not subsided and are unlikely to as long as he remains in office. Critics of Trump abound, as do anonymously sourced speculations about his motives, yet the real man behind this unprecedented presidency remains largely unknown. In this innovative analysis, American presidency scholar and trained psychoanalyst Stanley Renshon reaches beyond partisan narrative to offer a serious and substantive examination of Trump’s real psychology and controversial presidency. He analyzes Trump as a preemptive president trying to become transformative by initiating a Politics of American Restoration. Rigorously grounded in both political science and psychology scholarship, The Real Psychology of the Trump Presidency offers a unique and thoughtful perspective on our controversial 45th president.

Author: Daniel W. Drezner
Publisher: University of Chicago Press
ISBN: 022671425X
Category : Political Science
Languages : en
Pages : 283

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Book Description
“It may be cold comfort in this chaotic era, but Americans should know that there are adults in the room. . . . And we are trying to do what’s right even when Donald Trump won’t.”—An anonymous senior administrative official in an op-ed published in a New York Times op-ed, September 5, 2018 Every president faces criticism and caricature. Donald Trump, however, is unique in that he is routinely characterized in ways more suitable for a toddler. What’s more, it is not just Democrats, pundits, or protestors who compare the president to a child; Trump’s staffers, subordinates, and allies on Capitol Hill also describe Trump like a small, badly behaved preschooler. In April 2017, Daniel W. Drezner began curating every example he could find of a Trump ally describing the president like a toddler. So far, he’s collected more than one thousand tweets—a rate of more than one a day. In The Toddler-in-Chief, Drezner draws on these examples to take readers through the different dimensions of Trump’s infantile behavior, from temper tantrums to poor impulse control to the possibility that the President has had too much screen time. How much damage can really be done by a giant man-baby? Quite a lot, Drezner argues, due to the winnowing away of presidential checks and balances over the past fifty years. In these pages, Drezner follows his theme—the specific ways in which sharing some of the traits of a toddler makes a person ill-suited to the presidency—to show the lasting, deleterious impact the Trump administration will have on American foreign policy and democracy. The “adults in the room” may not be able to rein in Trump’s toddler-like behavior, but, with the 2020 election fast approaching, the American people can think about whether they want the most powerful office turned into a poorly run political day care facility. Drezner exhorts us to elect a commander-in-chief, not a toddler-in-chief. And along the way, he shows how we must rethink the terrifying powers we have given the presidency.

Author: Liam Kennedy
Publisher: Edinburgh University Press
ISBN: 1474458890
Category : Political Science
Languages : en
Pages : 384

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Book Description
Donald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide.