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Author: Azilah Kasim Publisher: UUM Press ISBN: 6297582335 Category : Travel Languages : en Pages : 112
Book Description
In the fast-paced world of hospitality, the concept of Corporate Social Responsibility (CSR) has evolved significantly over the years. Professor Dr. Azilah Kasim, a renowned expert in the field, takes us on a captivating journey through the evolution of CSR in the hotel sector, from her early days as a PhD student to her groundbreaking research today. At the heart of her talk is the exploration of what CSR truly means and the challenges of linking it to the tourism industry. In the past, hotels struggled to understand how their operations could align with CSR principles. However, Professor Kasim sheds light on the changing landscape and the increasing emphasis on environmental responsibility within the hotel sector. But it doesn’t stop there. The talk takes an exciting turn as it delves into the shifting expectations for hotels to focus on social responsibility. Professor Kasim shares her team’s groundbreaking research on the critical success factors of community-related CSR in hotels. This research not only provides valuable insights into the industry but also offers practical solutions for hotels looking to make a positive impact on the communities they serve. Professor Kasim’s talk is a testament to the transformative power of research and the potential for hotels to be agents of change. It challenges our understanding of CSR in the hotel sector, encouraging us to rethink our approach and embrace a more sustainable and socially responsible future.
Author: Azilah Kasim Publisher: UUM Press ISBN: 6297582335 Category : Travel Languages : en Pages : 112
Book Description
In the fast-paced world of hospitality, the concept of Corporate Social Responsibility (CSR) has evolved significantly over the years. Professor Dr. Azilah Kasim, a renowned expert in the field, takes us on a captivating journey through the evolution of CSR in the hotel sector, from her early days as a PhD student to her groundbreaking research today. At the heart of her talk is the exploration of what CSR truly means and the challenges of linking it to the tourism industry. In the past, hotels struggled to understand how their operations could align with CSR principles. However, Professor Kasim sheds light on the changing landscape and the increasing emphasis on environmental responsibility within the hotel sector. But it doesn’t stop there. The talk takes an exciting turn as it delves into the shifting expectations for hotels to focus on social responsibility. Professor Kasim shares her team’s groundbreaking research on the critical success factors of community-related CSR in hotels. This research not only provides valuable insights into the industry but also offers practical solutions for hotels looking to make a positive impact on the communities they serve. Professor Kasim’s talk is a testament to the transformative power of research and the potential for hotels to be agents of change. It challenges our understanding of CSR in the hotel sector, encouraging us to rethink our approach and embrace a more sustainable and socially responsible future.
Author: Azilah Kasim Publisher: UUM Press ISBN: 9833282539 Category : Science Languages : en Pages : 126
Book Description
Qualitative research has never been a popular research design within Malaysian academics and research environment. Understanding the convention and fundamentals of conducting a qualitative research is important as it offers a different approach and generates a range of information of different quality from the quantitative approach. The compilation of the five articles included in this book has been carefully selected so that this book of reading represents different issues and problems that may arise when conducting a qualitative research. This book provides a good description of the research processes and issues that may also be encountered by other researchers especially those that are novice in qualitative research. The readings of the different research compiled in this book will hopefully contribute to the growing field of qualitative research as a research design among educators, researchers and professionals in Malaysia.
Author: Robert Vollono Publisher: ISBN: Category : Languages : en Pages : 33
Book Description
The debate as to the normative role of the firm in society neither begins nor ends with this study. However, in the aftermath of the worst economic downturn since the Great Depression, this research sheds new light on the competitive advantages of corporate social responsibility. Accordingly, it carries implications for public policy and private sector leaders seeking to maximize social welfare, shareholder value and brand equity.
Author: Adonis E. Hoffman Esq Publisher: AuthorHouse ISBN: 1452048193 Category : Business & Economics Languages : en Pages : 170
Book Description
Society expects corporations to play by a new set of rules today. Customers, shareholders and investors have come to demand greater accountability, ethics and responsibility from business. We also want companies to help protect the environment, build roads, fight corruption, advance human rights, support the arts, contribute to local communities, compete globally and create shareholder value at the same time. In short, we want corporations to do well and to do good, even during a challenging economy. In the aftermath of ethics scandals and the largest oil spill in history, this mandate has never been stronger. Doing Good lays out 55 key rules business leaders can follow to prove responsibility and improve their company's reputation, recognizing the intense scrutiny coming from consumers, policymakers and the media. Chapter-by-chapter, Doing Good makes a clear case for a new standard of corporate responsibility, especially for large publicly traded companies who have more opportunities and resources. Seasoned with practical, common-sense, advice from notable business and political leaders, and a survey of best practices from leading companies, Doing Good challenges today's corporations to help build a better humanity. It covers governance, ethics, philanthropy, diversity, customer relations, globalism, privacy and more. Doing Good is a must read for anyone who cares about the increasingly important role of business in our society.
Author: Philip Kotler Publisher: Wiley ISBN: 9780471476115 Category : Business & Economics Languages : en Pages : 320
Book Description
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Author: Alexandra Royle Publisher: ISBN: Category : Languages : en Pages :
Book Description
Ambiguity surrounding corporate social responsibility has made the topic a highly-polarizing subject in both the academic and corporate realms. Despite some skepticism, pressing societal issues such as climate change and world hunger have made the adoption of corporate social responsibility initiatives more critical than ever. Realizing our worlds current state, this study set out to resolve some of the uncertainties hindering the adoption corporate social responsibility as a sustainable business practice by examining five corporations that are proving that they can do well financially while also doing good for the greater global community. The cases examined focus on corporate social responsibility initiatives in the five impact segments of Economic Opportunity, Education, Environment, Human Rights, and Public Health, and all derive from Fortune Magazines 2016 Change the World list. Selected companies include MasterCard, Intel, Unilever, Gap, and Nestl, which were individually chosen to represent a variety of industry sectors. While it is evident that each of these cases is unique to their specific company, common trends and patterns reveal strategies promising to the achievement of a desired impact of an initiative as well as overall success of a company. Of these observations, the most influential is the adoption of a purpose that transcends corporate social responsibility and permeates a companys business model.
Author: Peter Baines Publisher: Wiley ISBN: 9780730314875 Category : Business & Economics Languages : en Pages : 256
Book Description
Bring the heart of your company into the community witheffective CSR Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns. Consumers are now expecting that big businesses withever-increasing profits give back to the community from which thoseprofits arise. At the same time, shareholders are demanding theirshare and are happy to see dividends soar. Getting this right is abalancing act, and Doing Good by Doing Good helps companiesdelineate a plan of action for getting it done. Readers will: -Define an effective CSR strategy that promotes better businessand makes a real impact -Understand the current landscape to evaluate the CSR optionsthat are right for your company -Understand why corporate philanthropy is no longer enough -Identify the hard and soft key performance indicators that helpkeep your program on track -Gain an understanding of the concept of shared value and theimportance to business -Gain insight into each step of the CSR process, from interest, to information, to implementation The concept of CSR is not new, but traditional "payrolldeductions" and "volunteer days" are out-dated and grosslyineffective. Today, companies are building simple, well-constructedprograms that are changing business and changing lives on a muchgrander scale. Doing Good by Doing Good provides a foolproof strategy for CSR planning, with value to the company, employees, and community at large.
Author: Stephen Asbury Publisher: Routledge ISBN: 1317450493 Category : Business & Economics Languages : en Pages : 466
Book Description
Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as ‘Do the Right Thing’, The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way. This new edition helps readers get to grips with improving their organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. A new ‘Do The Right Thing’ Model assists organisations with identifying risks and frames corporate social responsibility in a business context accessible to all. Features include: An updated Do the Right Thing Model aligned to the new ISO high level structure for management system standards 20 global case studies to demonstrate how the model can impact performance A corporate social responsibility policy template for your organisation’s use Helpful 'Test your thinking' exercises to check your understanding and stretch your working knowledge 100 practical actions for you to start implementing today This is an essential introduction to the complex areas of corporate social responsibility that affect health and safety practitioners, environmental managers, human resources personnel and those working with quality and business assurance. It will also be critical reading for those looking to understand how CSR fits into the new high level structure of ISO 9001, ISO 14001 and ISO 45001.
Author: Caleb Wall Publisher: Routledge ISBN: 1351279904 Category : Business & Economics Languages : en Pages : 191
Book Description
With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strategic risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must "do" CSR, without explaining how best to implement CSR-related policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create "shared value" for companies, communities and other stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the "buried treasure" of shared value creation. This is much more than finding the simple "win–win" solutions. It is about companies engaging seriously in the challenges they face in their operations and finding competitive advantage from working with stakeholders to solve these common problems. This is not easy - but where companies have done it well they have found new corporate opportunities and enhanced brand value. Buried Treasure presents a series of steps, each accompanied by an in-depth case study, to demonstrate how different companies have managed to uncover the value of CSR. They include: Anglo-American's "Zimele" programme of enterprise development in its coal and platinum mining areas in South Africa; Montana Exploradora, showing how community co-monitoring of the environment has helped build trust for a gold mine in Guatemala; Gildan, a leading sportswear manufacturer, demonstrating how garment manufacture in Honduras created meaningful local opportunities; Scandic Hotels, which has used environmental stewardship and "omtanke" to create comparative advantage in a competitive industry; and Turner Broadcasting, using corporate core competences in partnership with an NGO to leverage staff skills, enhancing public perception and staff retention. This short and accessible book will be an invaluable aid to managers and students searching for clear proof of the advantages of corporate social responsibility for business and its many stakeholders and for guidance in how to action best-practice policies.
Author: Azilah Kasim
Author: Azilah Kasim
Author: Azilah Kasim
Author: Robert Vollono
Author: Adonis E. Hoffman Esq
Author: Philip Kotler
Author: 
Author: Alexandra Royle
Author: Peter Baines
Author: Stephen Asbury
Author: Caleb Wall