Doing Anthropology in Consumer Research PDF Download

Author: Patricia L Sunderland
Publisher: Routledge
ISBN: 1315430169
Category : Business & Economics
Languages : en
Pages : 369

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Book Description
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.

Author: Michael V. Angrosino
Publisher: Waveland Press
ISBN: 1478607742
Category : Social Science
Languages : en
Pages : 201

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Book Description
As a practical bridge between the classroom and the field, this down-to-earth, hands-on collection offers an impressive range of insightful, focused vignettes about cultural research that will jumpstart students thinking about the practice of anthropology. Reflecting the contributions of nearly two dozen practicing social scientists, each clearly written chapter of Doing Cultural Anthropology covers the fundamentals of a different data-collection technique. Following an overview of a particular ethnographic method, each author describes his or her own research project and shows how that technique is utilized. Learning-by-doing remains the thrust of the latest edition, which includes two new chapters plus significant revisions to five of the original contributions. Each chapter ends with suggestions for student projects that promote hands-on exposure to what ethnographers actually do. Readers are given just enough information to appreciate the technique and to practice it for themselves.

Author: Veena Das
Publisher: Fordham University Press
ISBN: 0823287904
Category : Social Science
Languages : en
Pages : 238

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Book Description
How might we speak of human life amid violence, deprivation, or disease so intrusive as to put the idea of the human into question? How can scholarship and advocacy address new forms of war or the slow, corrosive violence that belie democracy's promise to mitigate human suffering? To Veena Das, the answers to these question lie not in foundational ideas about human nature but in a close attention to the diverse ways in which the natural and the social mutually absorb each other on a daily basis. Textures of the Ordinary shows how anthropology finds a companionship with philosophy in the exploration of everyday life. Based on two decades of ethnographic work among low-income urban families in India, Das shows how the notion of texture aligns ethnography with the anthropological tone in Wittgenstein and Cavell, as well as in literary texts. Das shows that doing anthropology after Wittgenstein does not consist in taking over a new set of terms such as forms of life, language games, or private language from Wittgenstein’s philosophy. Instead, we must learn to see what eludes us in the everyday precisely because it is before our eyes. The book shows different routes of return to the everyday as it is corroded not only by catastrophic events but also by repetitive and routine violence within everyday life itself. As an alternative to normative ethics, this book develops ordinary ethics as attentiveness to the other and as the ability of small acts of care to stand up to horrific violence. Textures of the Ordinary offers a model of thinking in which concepts and experience are shown to be mutually vulnerable. With questions returned to repeatedly throughout the text and over a lifetime, this book is an intellectually intimate invitation into the ordinary, that which is most simple yet most difficult to perceive in our lives.

Author: Simone Dennis
Publisher: Taylor & Francis
ISBN: 1000798593
Category : Social Science
Languages : en
Pages : 384

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Book Description
This textbook is written by well-established anthropology professors for, and with, their undergraduate students. It explores what anthropological thinking is, what anthropological approaches are, and how these are applied in real-world settings. It provides a thorough introduction to key methods, theories and the disciplinary value of contemporary anthropology. This book deliberately steps beyond the standard textbook format. Undergraduate students reveal the processes by which they came to understand and apply anthropological knowledge using everyday experiences and common life events as examples, while also showcasing the research that student authors produced as a result of understanding and operationalising those processes. This fresh take showcases what can be done with anthropological knowledge, not what you can do with anthropology when you’ve achieved the rank of professor. This book is accompanied by practical exercises, and podcasts that relate to each of the chapters. Podcasts extend beyond the textbook as live resources, with episodes on a regular basis. This is an accessible, lively, active text that prepares students to outbound disciplinary knowledge. This unique and engaging textbook will be core reading for undergraduate anthropology students, as well as a source of teaching inspiration for lecturers of undergraduate anthropology units. It would also be a useful text for undergraduate students conducting ethnographic research.

Author: Patricia L Sunderland
Publisher: Routledge
ISBN: 1315430150
Category : Social Science
Languages : en
Pages : 383

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Book Description
Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

Author: Reinhard Johler
Publisher: transcript Verlag
ISBN: 3839414229
Category : History
Languages : en
Pages : 395

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Book Description
World War I marks a well-known turning point in anthropology, and this volume is the first to examine the variety of forms it took in Europe. Distinct national traditions emerged and institutes were founded, partly due to collaborations with the military. Researchers in the cultural sciences used war zones to gain access to »informants«: prisoner-of-war and refugee camps, occupied territories, even the front lines. Anthropologists tailored their inquiries to aid the war effort, contributed to interpretations of the war as a »struggle« between »races«, and assessed the »warlike« nature of the Balkan region, whose crises were key to the outbreak of the Great War.

Author: Brian M. Howell
Publisher: Baker Academic
ISBN: 1493418068
Category : Social Science
Languages : en
Pages : 288

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Book Description
What is the role of culture in human experience? This concise yet solid introduction to cultural anthropology helps readers explore and understand this crucial issue from a Christian perspective. Now revised and updated throughout, this new edition of a successful textbook covers standard cultural anthropology topics with special attention given to cultural relativism, evolution, and missions. It also includes a new chapter on medical anthropology. Plentiful figures, photos, and sidebars are sprinkled throughout the text, and updated ancillary support materials and teaching aids are available through Baker Academic's Textbook eSources.

Author: Natalie Konopinski
Publisher: Routledge
ISBN: 1135010137
Category : Social Science
Languages : en
Pages : 161

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Book Description
Doing Anthropological Research provides a practical toolkit for carrying out research. It works through the process chapter by chapter, from the planning and proposal stage to methodologies, secondary research, ethnographic fieldwork, ethical concerns, and writing strategies. Case study examples are provided throughout to illustrate the particular issues and dilemmas that may be encountered. This handy guide will be invaluable to upper-level undergraduate and postgraduate students who are studying or intending to use anthropological methods in their research.

Author: George Spindler
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 524

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Book Description
This book is about schooling in the U.S. from the particular point of view of ethnography. It tries to show how ethnography, as the field arm of anthropology, can give fresh insights into perplexing educational problems.

Author: Luis Antonio Vivanco
Publisher: Oxford University Press, USA
ISBN: 9780190642198
Category : Anthropology
Languages : en
Pages : 0

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Book Description
"Integrating an introduction to fieldwork methods, guidance, and practice into one book, Field Notes: A Guided Journal for Doing Anthropology provides more than fifty activities to help students learn and practice common ethnographic research techniques, to reflect on their experiences doing these things, and to examine the ethical dimensions of ethnographic research"--Back cover.