Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 414
Book Description
Forecasts of product changes by make and model; existing components; description of Ford Windsor Engine Plant.
Automotive Manufacturing Assessment System: Materials, weight analysis
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 414
Book Description
Forecasts of product changes by make and model; existing components; description of Ford Windsor Engine Plant.
Automotive Manufacturing Assessment System. Volume III: Materials - Weight Analysis. Final Report
Author: Theodore TaylorBrand Relevance
Author: David A. AakerPublisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Ward's Auto World
Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 596
Book Description
Consumers Index to Product Evaluations and Information Sources
Author: Pierian PressPublisher:
ISBN:
Category : Reference
Languages : en
Pages : 326
Book Description
Cars & Parts
Author: American Cars, 1973-1980
Author: J. “Kelly” Flory, Jr.Publisher: McFarland
ISBN: 0786456361
Category : Transportation
Languages : en
Pages : 961
Book Description
The 1973 oil crisis forced the American automotive industry into a period of dramatic change, marked by stiff foreign competition, tougher product regulations and suddenly altered consumer demand. With gas prices soaring and the economy in a veritable tailspin, muscle cars and the massive "need-for-speed" engines of the late '60s were out, and fuel efficient compacts were in. By 1980, American manufacturers were churning out some of the most feature laden, yet smallest and most fuel efficient cars they had ever built. This exhaustive reference work details every model from each of the major American manufacturers from model years 1973 through 1980, including various "captive imports" (e.g. Dodge's Colt, built by Mitsubishi.) Within each model year, it reports on each manufacturer's significant news and details every model offered: its specifications, powertrain offerings, prices, standard features, major options, and production figures, among other facts. The work is heavily illustrated with approximately 1,300 photographs.
Dodge Challenger and Plymouth Sapporo, 1978 Thru 1983
Author: John HaynesPublisher: Haynes Publications
ISBN: 9780856966996
Category : Transportation
Languages : en
Pages : 320
Book Description
Haynes offers the best coverage for cars, trucks, vans, SUVs and motorcycles on the market today. Each manual contains easy to follow step-by-step instructions linked to hundreds of photographs and illustrations. Included in every manual: troubleshooting section to help identify specific problems; tips that give valuable short cuts to make the job easier and eliminate the need for special tools; notes, cautions and warnings for the home mechanic; color spark plug diagnosis and an easy to use index.
Ward's Automotive Yearbook
Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 402
Book Description
Includes advertising matter.
Automotive Daily News
Author: Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 770
Book Description