"Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist PDF Download

Author: Phyllis Caddell-M
Publisher: Lithobit Publishing
ISBN: 097707451X
Category : Advertising
Languages : en
Pages : 152

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Author: Michael Levine
Publisher: Harper Collins
ISBN: 0061982865
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Author: Jessica Hatchigan
Publisher: McGraw Hill Professional
ISBN: 9780071383325
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
"Excellent." -Jack Faris, CEO, National Federation of Independent Business "A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins Do-it-yourself playbook shares insider secrets for scoring positive publicity Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In "How to Be Your Own Publicist," PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention. With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: Zero in on the newsworthy aspects of your business Craft and distribute an effective news release Create a captivating press kit that won't get dumped in the circular file Maximize your publicity efforts with a far-reaching online campaign Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in "How to Be Your Own Publicist" can make you a success.

Author: Steven M. Hacker
Publisher: Nano 2 Business Press
ISBN: 0615407137
Category : Business & Economics
Languages : en
Pages : 126

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Book Description
"A comprehensive primer on the business skills essential for physicians."- Kirkus Reviews"A doctors' guide to entrepreneurship..."- Kirkus ReviewsThis is the new third edition (2015-2016) of the most popular business and practice management book for physicians, medical students and medical residents. Thousands of doctors and entrepreneurs have bought this book before joining a group or starting their own practice or entrepreneurial venture. The brand new third edition contains NEW FORMATTING AND NEW MATERIAL for the same low price as past editions. This third edition includes a bonus section to help entrepreneurs and doctors source out specific vendors' and their products and services to get a jumpstart on your business or medical practice. WARNING AND ADVICE for Doctors & Medical students and entrepreneurs: BEFORE JOINING A GROUP PRACTICE OR STARTING A NEW BUSINESS, DO NOT SIGN ANY CONTRACTS UNTIL YOU HAVE FINISHED READING THIS BOOK.This book is written to help doctors, medical residents, medical students, and physicians in private practice and academia avoid costly business mistakes in their post medical school career. It is uniquely written from the perspective of a successful physician entrepreneur. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice. Topics include everything from how to set up a practice, sign a contract with another group, hire another doctor, contract with insurance companies, understand health regulations including the HITECH stimulus act, how to qualify to receive stimulus funds, billing in the office, hiring and firing personnel, picking a location, obtaining hospital privileges, applying for the required licenses, electronic health records, practice management software, health technology in the office, how to protect your estate, liability issues, marketing and public relations, design of the medical office and more. Also written for the physician entrepreneur, the book explains how to raise capital, term sheets, understanding venture capital, board of directors, incorporation election issues, how to understand financials, balance sheets, negotiations, hiring the management team, how to take an idea and turn it into an operating business, how to protect your intellectual property, copyrights, trademarks, patents, customer acquisition and how to deal with a business when things go wrong. The book covers much more and includes expert "stat consults" or opinions from corporate attorneys, intellectual property attorneys, board certified health care attorneys and estate attorneys.

Author: Lesia Daria
Publisher: Troubador Publishing Ltd
ISBN: 1785894277
Category : Fiction
Languages : en
Pages : 466

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Book Description
Eva Holden is stuck, middle age seemingly a series of the same endless tasks, and she’s wondering where life’s going and what it’s all about. Although she agreed to the ‘Plan’ – her husband Harry working abroad for a year to secure financial security – she feels abandoned at home alone with the children and unsure the bargain is worth it.

Author: Monroe Mann
Publisher: Unlimited Publishing LLC
ISBN: 9781588320254
Category : Performing Arts
Languages : en
Pages : 160

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Book Description
Inspirational guide expounds a new approach to success in show business. Rejects the notion that actors must have a 'break' to get ahead.

Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300

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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Author: Brian Lawley
Publisher: John Wiley & Sons
ISBN: 1119264022
Category : Business & Economics
Languages : en
Pages : 389

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Book Description
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com

Author: Hendrickson Bibles Staff
Publisher: Hendrickson Publishers
ISBN: 1598569503
Category : Bibles
Languages : en
Pages : 2962

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Book Description
Includes the four most popular translations: KJV NKJV NIV NLTse Preachers, Bible study leaders and participants, students of the Scriptures, and general readers that are curious about how different translations render their favorite verses will delight in this volume. The same set of verses for all four translations is located on facing pages two translations to a page making text comparison a snap. King James Version The dignified, poetic language of this word-for-word trans-lation has made it the favorite of countless readers for over four centuries. New King James Version A completely updated translation that s faithful to the ac-curacy and beauty of the KJV, while using contemporary and readable language. New International Version Scholarly accuracy and easy readability combine to help readers understand and apply the intended meaning of the biblical text. New Living Translation Second Edition Includes marginal notes that explain word choices, plus a more consistent rendition of ancient terms into their modern English equivalents. "