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Author: Barbara Mueller Publisher: Peter Lang ISBN: 9780820463605 Category : Business & Economics Languages : en Pages : 356
Book Description
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
Author: Barbara Mueller Publisher: Peter Lang ISBN: 9780820463605 Category : Business & Economics Languages : en Pages : 356
Book Description
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
Author: WetFeet (Firm) Publisher: WETFEET, INC. ISBN: 1582078157 Category : Advertising Languages : en Pages : 116
Book Description
Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Author: Judit Árokay Publisher: Springer Science & Business Media ISBN: 3319035215 Category : Social Science Languages : en Pages : 265
Book Description
The present volume is a collection of papers presented at the international conference “Linguistic Awareness and Dissolution of Diglossia” held in July 2011 at Heidelberg University. The aim is to reevaluate and compare the processes of dissolution of diglossia in East Asian and in European languages, especially in Japanese, Chinese and in Slavic languages in the framework of the asymmetries in the emergence of modern written languages. Specialists from China, Japan, Great Britain, Germany and the U.S. contributed to the volume by introducing their research focusing on aspects of the dissolution of diglossic situations and the role of translation in the process. The first group of texts focuses on the linguistic concept of diglossia and the different processes of its dissolution, while the second investigates the perception of linguistic varieties in historical and transcultural perspectives. The third and final group analyses the changing cultural role and function of translations and their effect on newly developing literary languages.
Author: Kent A. Ono Publisher: John Wiley & Sons ISBN: 1509543619 Category : Social Science Languages : en Pages : 227
Book Description
Asian Americans and the Media provides a concise, thoughtful, critical and cultural studies analysis of U.S. media representations of Asian Americans. The book also explores ways Asian Americans have resisted, responded to, and conceptualized the terrain of challenge and resistance to those representations, often through their own media productions. In this engaging and accessible book, Ono and Pham summarize key scholarship on Asian American media, as well as lay theoretical groundwork to help students, scholars and other interested readers understand historical and contemporary media representations of Asian Americans in traditional media, including print, film, music, radio, and television, as well as in newer media, primarily internet-situated. Since Asian Americans had little control over their representation in early U.S. media, historically dominant white society largely constructed Asian American media representations. In this context, the book draws attention to recurring patterns in media representation, as well as responses by Asian America. Today, Asian Americans are creating complex, sophisticated, and imaginative self-portraits within U.S. media, often equipped with powerful information and education about Asian Americans. Throughout, the book suggests media representations are best understood within historical, cultural, political, and social contexts, and envisions an even more active role in media for Asian Americans in the future. Asian Americans and the Media will be an ideal text for all students taking courses on Asian American Studies, Minorities and the Media and Race and Ethic Studies.
Author: James R. Lincoln Publisher: Cambridge University Press ISBN: 9780521453042 Category : Business & Economics Languages : en Pages : 438
Book Description
Japan's economy has long been described as network-centric. A web of stable, reciprocated relations among banks, firms, and ministries, is thought to play an important role in Japan's ability to navigate smoothly around economic shocks. Now those networks are widely blamed for Japan's faltering competitiveness. This book applies structural sociology to a study of how the form and functioning of this network economy has evolved from the prewar era to the late 90s. It asks whether, in the face of deregulation, globalization, and financial disintermediation, Japan's corporate networks - the keiretsu groupings particularly - have 'withered away', losing their cohesion and their historical function of supporting member firms in hard times. Using detailed quantitative and qualitative analysis, this book's conclusion is a qualified 'yes'. Relationships remain central to the Japanese way of business, but are much more subordinated to the competitive strategy of the enterprise than the network economy of the past.
Author: Yoshiko Imaizumi Publisher: BRILL ISBN: 9004254188 Category : Religion Languages : en Pages : 345
Book Description
Sacred Space in the Modern City offers strikingly new and original perspectives on a number of controversial issues and important questions concerning Japanese pre- and post-war ideology and identity. Meiji shrine is not just ‘a’ shrine; it is ‘the’ shrine of twentieth-century Japan. This book is also noteworthy on account of its use of previously untouched archival materials as well as for its broad range of theoretical approaches applied within a multidisciplinary context. The author uses Meiji shrine as a lens with which to investigate the nature of the society that created, experienced and reproduced this site. This long-overdue study will be widely welcomed by researchers interested in Shinto and Meiji Japan, as well as the wider readership wishing to access the social history of Taisho and early Showa Japan.
Author: Barbara Mueller
Author: Barbara Mueller
Author: J. Coombs
Author: WetFeet (Firm)
Author: Judit Árokay
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Author: Eleonore Kofman
Author: Kent A. Ono
Author: James R. Lincoln
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Author: Yoshiko Imaizumi