Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Industries
Languages : en
Pages : 16
Book Description
Distribution Methods and Costs ... Summary: Advertising as a factor in distribution
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Industries
Languages : en
Pages : 16
Book Description
Report of the Federal Trade Commission on Distribution Methods and Costs
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category :
Languages : en
Pages : 9
Book Description
Advertising as a factor in distribution
Author: Vereinigte Staaten. Federal Trade CommissionPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Does Distribution Cost Too Much?
Author: Paul William StewartPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 436
Book Description
Distribution Cost Analysis
Author: Donald Rufus LongmanPublisher:
ISBN:
Category : Cost accounting
Languages : en
Pages : 332
Book Description
The Values and Uses of Distribution Cost Analysis
Author: American Marketing Association. Committee on Distribution Costs and EfficiencyPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 16
Book Description
Readings in Physical Distribution Management
Author: Donald J. BowersoxPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 404
Book Description
Getting Multi-Channel Distribution Right
Author: Kusum L. AilawadiPublisher: John Wiley & Sons
ISBN: 1119632889
Category : Business & Economics
Languages : en
Pages : 387
Book Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Differential Distribution Cost and Revenue Analysis
Author: Frank Homer MossmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 52
Book Description
Distribution Methods and Costs ...
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 80
Book Description