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Author: Stefan Pollack Publisher: Pacific Coast Creative Publishing ISBN: 0983964165 Category : Business & Economics Languages : en Pages : 53
Book Description
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
Author: Stefan Pollack Publisher: Pacific Coast Creative Publishing ISBN: 0983964165 Category : Business & Economics Languages : en Pages : 53
Book Description
Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf
Author: Jean M. Twenge Publisher: Simon and Schuster ISBN: 1501152025 Category : Social Science Languages : en Pages : 452
Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Author: Patrik Schober Publisher: Emerald Group Publishing ISBN: 1837536325 Category : Business & Economics Languages : en Pages : 211
Book Description
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
Author: Malcolm Harris Publisher: Little, Brown ISBN: 0316510874 Category : Social Science Languages : en Pages : 247
Book Description
In Kids These Days, early Wall Street occupier Malcolm Harris gets real about why the Millennial generation has been wrongly stereotyped, and dares us to confront and take charge of the consequences now that we are grown up. Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: We are the most educated and hardworking generation in American history. We poured historic and insane amounts of time and money into preparing ourselves for the 21st-century labor market. We have been taught to consider working for free (homework, internships) a privilege for our own benefit. We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.
Author: Ryan Jenkins Publisher: ISBN: 9780998891910 Category : Business & Economics Languages : en Pages : 380
Book Description
The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.
Author: Mehmet Huseyin Bilgin Publisher: Springer Nature ISBN: 3030522946 Category : Business & Economics Languages : en Pages : 381
Book Description
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.
Author: Sherry Turkle Publisher: Basic Books ISBN: 0465093663 Category : Psychology Languages : en Pages : 463
Book Description
A groundbreaking book by one of the most important thinkers of our time shows how technology is warping our social lives and our inner ones Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a deep solitude. MIT professor Sherry Turkle argues that as technology ramps up, our emotional lives ramp down. Based on hundreds of interviews and with a new introduction taking us to the present day, Alone Together describes changing, unsettling relationships between friends, lovers, and families.
Author: Klaus Hurrelmann Publisher: Routledge ISBN: 1000395782 Category : Education Languages : en Pages : 203
Book Description
Gen Z is a vital, thought-provoking portrait of an astonishing generation. Drawing on first-hand interviews and empirical evidence, it offers insight into the boom in political activism amongst those born post-2000, exploring its roots and wide implications for the future of our society. As environmental disaster threatens the fundamental existence and livelihoods of Generation Z, this book considers how the fact that they have taken up the fight is likely to be one of the best things that could have happened to them. Focusing on the school climate change strikes and Greta Thunberg as initiator and icon of the Fridays for Future movement, it reveals the evolving world of Gen Z at school, at work, at home and online. It documents the development of their politicisation, the challenges they and their activism face in light of the global pandemic and considers how the experience of those on the margins can differ from their peers. Gen Z is a compelling study of how fighting the climate crisis is only the beginning for these young people. It offers insight for all those interested in the study of adolescence and emerging adulthood, as well as teachers, youth workers, civil society activists, policymakers, politicians and parents who want to understand young people's aspirations for the future.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309677327 Category : Business & Economics Languages : en Pages : 177
Book Description
Headlines frequently appear that purport to highlight the differences among workers of different generations and explain how employers can manage the wants and needs of each generation. But is each new generation really that different from previous ones? Are there fundamental differences among generations that impact how they act and interact in the workplace? Or are the perceived differences among generations simply an indicator of age-related differences between older and younger workers or a reflection of all people adapting to a changing workplace? Are Generational Categories Meaningful Distinctions for Workforce Management? reviews the state and rigor of the empirical work related to generations and assesses whether generational categories are meaningful in tackling workforce management problems. This report makes recommendations for directions for future research and improvements to employment practices.
Author: Brad Szollose Publisher: Greenleaf Book Group Llc ISBN: 1608320553 Category : Business & Economics Languages : en Pages : 307
Book Description
Easing the tensions between generations in the workforce demands a new type of leadership, one based on adaptability, transparency, and strength. With his actionable program, Brad Szollose shares the wisdom and the tools necessary for anyone to acquire the flexibility and insight of a liquid leader. This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting business today. The author reveals seven immutable laws that can enable any leader to maximise the effectiveness of any organisation. From placing people first to leaving a lasting legacy, the liquid leader knows just the right techniques to motivate individuals to perform at their best. This book will help readers to avoid getting caught up in a workforce culture clash and learn how a dynamic approach to everything from communication to social commitment can bridge the culture gap.
Author: Stefan Pollack
Author: Stefan Pollack
Author: Jean M. Twenge
Author: Patrik Schober
Author: Malcolm Harris
Author: Ryan Jenkins
Author: Mehmet Huseyin Bilgin
Author: Sherry Turkle
Author: Klaus Hurrelmann
Author: National Academies of Sciences, Engineering, and Medicine
Author: Brad Szollose