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Author: Alejandro Álvarez Nobell Publisher: Ediciones Universidad San Jorge ISBN: 8494119818 Category : Business & Economics Languages : en Pages : 351
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Alejandro Álvarez Nobell Publisher: Ediciones Universidad San Jorge ISBN: 8494119818 Category : Business & Economics Languages : en Pages : 351
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Publisher: 3ISIC Editorial ISBN: Category : Languages : en Pages : 102
Author: Farinha, Luís Publisher: IGI Global ISBN: 1799836304 Category : Business & Economics Languages : en Pages : 335
Book Description
Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.
Author: Marcelo M. Soares Publisher: CRC Press ISBN: 131535067X Category : Computers Languages : en Pages : 711
Book Description
Currently people deal with various entities (such as hardware, software, buildings, spaces, communities and other people), to meet specific goals while going about their everyday activities in work and leisure environments. These entities have become more and more complex and incorporate functions that hitherto had never been allocated such as automation, use in virtual environments, connectivity, personalization, mobility and friendliness. This book contributes to the analysis of human-system interactions from the perspective of ergonomics, regardless of how simple or complex they are, while incorporating the needs of users and workers in a healthy safe, efficient and enjoyable manner. This book provides a comprehensive review of the state of the art of current ergonomic in design methods and techniques that are being applied to products, machinery, equipment, workstations and systems while taking new technologies and their applications into consideration. Ergonomics in Design: Methods and Techniques is organized into four sections and 30 chapters covering topics such as conceptual aspects of ergonomics in design, the knowledge of human characteristics applied to design, and the methodological aspects of design. Examples are shown in several areas of design including, but not limited to, consumer products, games, transport, education, architecture, fashion, sustainability, biomechanics, intelligent systems, virtual reality, and neurodesign. This book will: Introduces the newest developments in social-cultural approaches Shows different ergonomics in design methodological approaches Divulges the ways that ergonomics can contribute to a successful design Applies different subjects to support the design including –ergonomics, engineering, architecture, urbanism, neuro, and product designs. Presents recent technologies in ergonomic design, as applied to product design. With the contributions from a team of 75 researchers from 11 countries, the book covers the state-of-the-art of ergonomics in a way to produce better design.
Author: Rem Koolhaas Publisher: ISBN: Category : Architects Languages : en Pages : 544
Book Description
This extensive publication by the Spanish Architectural magazine El Croquis presents a comprehensive overview of the major building projects that Koolhaas and his OMA have created since 1996. It shows conceptual plans, drawings, floor plans, cross-sections, models and photographs of the following projects: Hyperbuilding, Bordeaux House and Pool [The Sustainable House], Port of Genoa, Universal Headquarters Building, 'De Rotterdam' Building [Vertical City], MoCA [Museum of Contemporary Arts, Rome], UN City, Schiphol City [New Concept for the Schiphol Site], Wenner House [The Distributed House], 3 USA Prada Epicenters [in-store Technology, Prada San Francisco Epicenter, Prada New York Epicenter, Prada Los Angeles Epicenter, Astor Place Hotel, Cordoba Congress Center, Flick House I & II, Whitney Museum Extension, LACMA [Los Angeles County Museum of Art], Koningin Julianaplein, CCTV Television Station and Headquarters and TVCC Cultural Center, NATO Headquarters, Deltametropool, European Union and Brussels Study, The McCormick Tribune Campus Center at IIT, H e rmitage Museum Extension, St. Petersburg, Quartier des Halles [Urban Development Study], European Central Bank Headquarters, Netherlands Embassy in Berlin, and the Content Exhibition.
Author: Agence pour la promotion de la création industrielle (France) Publisher: Syros ISBN: Category : Design Languages : en Pages : 676
Book Description
Ce guide rassemble les adresses, salons, manifestations, écoles, concours, organismes de promotion, syndicats, aides financières, etc. ayant trait au design européen.
Author: Ezequiel Korin Publisher: Routledge ISBN: 1000375765 Category : Social Science Languages : en Pages : 144
Book Description
This book provides a transversal scholarly exploration of the multiple changes exhibited around Venezuelan media during the Chávez regime. Bringing together a body of original research by key scholars in the field, the book looks at the different processes entailed by Chavismo’s relationship with the media, extending their discussion beyond the boundaries of the specific cases or examples and into the entire articulation of a nearly-perfect communicational hegemony. It explores the wide-ranging transformations in the national mediascape, such as how censorship of journalistic endeavors has impacted news consumption/production in the country to the complexities of Venezuelan filmmaking during Chavismo, from the symbolic postmortem persistence of Chávez to the profound transformations undergone by telenovelas, from the politically induced migration of online audiences to the reinvention of media spaces for cultural journalism as forms of resistance. Allowing readers to engage not only with the particular case studies or exemplars presented, but with the underlying cultural, economic, political, societal, and technical aspects that come into play and which allow the extrapolation of this body of research onto other national or international contexts, this book will be an important resource for scholars and students of journalism, communication, media studies, and politics.
Author: Alejandro Álvarez Nobell
Author: Alejandro Álvarez Nobell
Author: 
Author: Farinha, Luís
Author: 
Author: Marcelo M. Soares
Author: Rem Koolhaas
Author: Agence pour la promotion de la création industrielle (France)
Author: 
Author: Ezequiel Korin
Author: Rómulo Moya Peralta