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Author: Jan de Heer Publisher: 010 Publishers ISBN: 906450671X Category : Architecture Languages : en Pages : 250
Book Description
This book is an account of a significant aspect of Le Corbusier's work - the relationships between form and colour. The book relates the way in which he arrived at a personal architectonic polychromy in the early 1920s and how his theories relating to Purism developed.
Author: Jan de Heer Publisher: 010 Publishers ISBN: 906450671X Category : Architecture Languages : en Pages : 250
Book Description
This book is an account of a significant aspect of Le Corbusier's work - the relationships between form and colour. The book relates the way in which he arrived at a personal architectonic polychromy in the early 1920s and how his theories relating to Purism developed.
Author: Leslie Cabarga Publisher: Simon and Schuster ISBN: 1440319464 Category : Art Languages : en Pages : 163
Book Description
If you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here. It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
Author: Sean Adams Publisher: Rockport Publishers ISBN: 1631594109 Category : Design Languages : en Pages : 240
Book Description
From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1529424534 Category : Art Languages : en Pages : 160
Book Description
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: Michael E. Doyle Publisher: John Wiley & Sons ISBN: 1118046285 Category : Architecture Languages : en Pages : 633
Book Description
The Third Edition of Michael Doyle's classic Color Drawing remains the ultimate up-to-date resource for professionals and students who need to develop and communicate design ideas with clear, attractive, impressive color drawings. Update with over 100 pages, this Third Edition contains an entirely new section focused on state-of-the-art digital techniques to greatly enhance the sophistication of presentation drawings, and offers new and innovative ideas for the reproduction and distribution of finished drawings. Color Drawing, Third Edition Features: * A complete body of illustrated instructions demonstrating drawing development from initial concept through final presentation * Finely honed explanations of each technique and process * Faster and easier ways to create design drawings * Over 100 new pages demonstrating methods for combining hand-drawn and computer-generated drawing techniques Step-by-step, easy-to-follow images will lead you through digital techniques to quickly and easily enhance your presentation drawings.
Author: George A. Agoston Publisher: Springer ISBN: 3662158019 Category : Science Languages : en Pages : 144
Book Description
My aim in this introductory text is to present a comprehensible discussion of certain technical topics and recent developments in color science that I believe are of real interest to artists and designers. I treat a number of applications of this knowledge, for example in selection and use of colorants (pigments and dyes) and light. Early in the book I discuss what color is and what its characteristics are. This is followed by a chapter on pertinent aspects of light, light as the stimulus that causes the perception of color. Then the subject of the colors of opaque and transparent, nonfluorescent and fluorescent materials is taken up. There are sections on color matching, color mixture, and color primaries. Chapter 6 introduces the basic ideas that underlie the universal method (CIE) of color specification. Later chapters show how these ideas have been extended to serve other purposes such as systematic color naming, de termining complementary colors, mixing colored lights, and demonstrating the limitations of color gamuts of colorants. The Munsell and the Ostwald color systems and the Natural Colour System (Sweden) are explained, and the new Uniform Color Scales (Optical Society of America) are described. Color specification itself is a broad topic. The information presented here is relevant in art and design, for those who work with pigments and dyes or with products that contain them, such as paints, printing inks, plastics, glasses, mosaic tesserae, etc.
Author: Jenn Ski Publisher: ISBN: 1592539483 Category : Art Languages : en Pages : 67
Book Description
Just Add Color: Mid-Century Modern Animals includes 30 original designs from artist and illustrator Jenn Ski. Each book contains 64 perforated pages to make it easy to share, frame and hang your artwork.
Author: Wucius Wong Publisher: John Wiley & Sons ISBN: 9780471287087 Category : Architecture Languages : en Pages : 230
Book Description
Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author: Jan de Heer
Author: Jan de Heer
Author: John Gage
Author: Thomas Howard McGrath
Author: Leslie Cabarga
Author: Sean Adams
Author: David Hornung
Author: Michael E. Doyle
Author: George A. Agoston
Author: Jenn Ski
Author: Wucius Wong