Discrete Choice Experiments in Marketing PDF Download

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Discrete Choice Experiments in Marketing

Discrete Choice Experiments in Marketing PDF Author: Klaus Zwerina
Publisher: Physica
ISBN:
Category : Business & Economics
Languages : en
Pages : 198

Book Description
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.
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