Discourses of Authenticity on YouTube PDF Download

Author: Giorgia Riboni
Publisher: LED Edizioni Universitarie
ISBN: 8855130145
Category : Language Arts & Disciplines
Languages : en
Pages : 191

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Book Description
This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction, the study adopts a linguistics-based approach and relies on a hybrid methodological toolkit that draws on the analytical tools provided by Social Media Critical Discourse Studies (SM-CDS), a newly-introduced framework comprised of different but interconnected levels of description. The volume presents three case studies which investigate the discursive and rhetorical strategies used by well-known users in order to come across as authentic. Videos produced by popular content creators belonging to different communities of practice (scientists, stay-at-home mothers, and makeup artists) are explored. The analysis reveals that they share a common set of identity characteristics, a common core of authentic traits famous YouTubers conventionally display to discursively depict themselves as genuine and credible.

Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Author: Sirpa Leppanen
Publisher: Taylor & Francis
ISBN: 1317230140
Category : Language Arts & Disciplines
Languages : en
Pages : 381

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Book Description
This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.

Author: Crispin Thurlow
Publisher: Oxford University Press
ISBN: 0199339732
Category : Language Arts & Disciplines
Languages : en
Pages : 409

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Book Description
Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies. It starts by simply bringing new media sociolinguistics up to date, addressing current technologies like instant messaging, textmessaging, blogging, photo-sharing, mobile phones, gaming, social network sites, and video sharing. Chapters cover a range of communicative contexts (journalism, gaming, tourism, leisure, performance, public debate), communicators (professional and lay, young people and adults, intimates and groups), and languages (Irish, Hebrew, Chinese, Finnish, Japanese, German, Greek, Arabic, and French). The volume is organized around topics of primary interest to sociolinguists, including genre, style and stance. With commentaries from the two most internationally recognized scholars of new media discourse (Naomi Baron and Susan Herring) and essays by well-established scholars and new voices in sociolinguistics, the volume will be more current, more diverse, and more thematically unified than any other collection on the topic.

Author: Crispin Thurlow
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501510185
Category : Language Arts & Disciplines
Languages : en
Pages : 303

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Book Description
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

Author: Maria Grazia Sindoni
Publisher: Routledge
ISBN: 1135068828
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
Winner of the AIA Book Prize for a research monograph in the field of English Language and Linguistics (2016) Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.

Author: Stanton Wortham
Publisher: Routledge
ISBN: 100024525X
Category : Language Arts & Disciplines
Languages : en
Pages : 182

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Book Description
In its first edition, winner of the 2016 Edward Sapir Book Prize from the Society for Linguistic Anthropology of the American Anthropological Association Discourse Analysis Beyond the Speech Event introduces a new approach to discourse analysis. In this innovative work, Wortham and Reyes argue that discourse analysts should look beyond fixed speech events and consider the development of discourses over time. Drawing on theories and methods from linguistic anthropology and related fields, this book is the first to present a systematic methodological approach to conducting discourse analysis of linked events, allowing researchers to understand not only individual events but also the patterns that emerge across them. This new edition: Draws on theories and methods from linguistic anthropology and related fields; Presents the first systematic methodological approach to doing discourse analysis of linked events; Provides easy-to-use tools and techniques for analyzing discourse both within and across events; Offers transparent procedures and clear illustrations to show how the approach can be applied to analyze three types of data: ethnographic, archival, and new media; Includes a new chapter focusing on the discourse analysis of contemporary nationalist new media data. Updated and revised for the second edition, this book is essential reading for advanced students and researchers working in the area of discourse analysis.

Author: Stefania M. Maci
Publisher: Taylor & Francis
ISBN: 1000990168
Category : Social Science
Languages : en
Pages : 550

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Book Description
This handbook offers a comprehensive overview of research into discourses of disinformation, misinformation, post-truth, alternative facts, hate speech, conspiracy theories, and "fake news". Divided into two sections, it provides a detailed look at the methodological challenges and approaches for studying disinformation, along with a wide range of case studies covering everything from climate change denial to COVID-19 conspiracies. The studies address how discourses of disinformation are constructed and developed, what rhetorical and persuasive strategies they employ, how disinformation can be discerned from real news, and what steps we might take in order to create a more trustworthy news environment. Authored by leading experts from around the world, and showcasing the most up-to-date methodological approaches to the topic, the volume makes a significant contribution to current linguistic research on politics, and is an essential guide to the discourses of disinformation for advanced students and researchers of English language studies, linguistics, and media and communication studies.

Author: Lyndon C. S. Way
Publisher: Bloomsbury Publishing
ISBN: 1350016462
Category : Language Arts & Disciplines
Languages : en
Pages : 217

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Book Description
Popular music has long been used to entertain, provoke, challenge and liberate but also to oppress and control. Can popular music be political? What types of popular music work best with politics? How can songs, videos, concerts or any other musical commodity convey ideas about power, politics and identity? Using Multimodal Critical Discourse Studies (MCDS), this book reveals the deeply political role played by popular music. Lyndon Way demonstrates how MCDS can provide important and timely insights on the political nature of popular music, due to its focus on how communication takes place, as well as its interest in discourse and how ideologies are naturalised and legitimised. The book considers the example of contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party, in power since 2002. It looks at how the authorities seek to harness and control popular music and considers a wide range of popular music genres including rock, rap, protest and folk music. It shows how official promotional videos, protest cut-and-paste offerings, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media. Throughout the book, Lyndon Way shows that popular music is also deeply political.

Author: Camilla Vásquez
Publisher: Bloomsbury Publishing
ISBN: 1350166847
Category : Language Arts & Disciplines
Languages : en
Pages : 345

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Book Description
Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.