Author: Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 780
Book Description
Standard Directory of Advertisers
Author: Marketing Information Guide
Author: Directory of Corporate Affiliations
Author: Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1992
Book Description
Described as "Who owns whom, the family tree of every major corporation in America, " the directory is indexed by name (parent and subsidiary), geographic location, Standard Industrial Classification (SIC) Code, and corporate responsibility.
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1474
Book Description
Geographical Index to the Standard Directory of Advertisers
Author: A Guide to Advertising Information Sources
Author: John M. RichardPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 66
Book Description
Mass Communications Research Resources
Author: Christopher H. SterlingPublisher: Routledge
ISBN: 1136694552
Category : Language Arts & Disciplines
Languages : en
Pages : 225
Book Description
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Successful Cold Call Selling
Author: Lee BoyanPublisher: Amacom
ISBN: 9780814477182
Category : Business & Economics
Languages : en
Pages : 292
Book Description
For one of the fastest growing segments of the sales profession, this second edition is welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives classic tools from the first edition, proven by sales reps and managers. "Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job".--The Wall Street Journal.
Telecommunications Research Resources
Author: James K. BrackenPublisher: Routledge
ISBN: 1000149145
Category : Language Arts & Disciplines
Languages : en
Pages : 255
Book Description
As the telecommunication and information field expands and becomes more varied, so do publications about these technologies and industries. This book is a first attempt to provide a general guide to that wealth of English-language publications -- both books and periodicals -- on all aspects of telecommunication. It is a comprehensive, evaluative sourcebook for telecommunications research in the United States that brings together a topically-arranged, cross-referenced, and indexed volume in one place. The information provided is only available by consulting a succession of different directories, guides, bibliographies, yearbooks, and other resources. On the one hand, it is a directory that describes in detail the major entities that comprise the American telecommunication research infrastructure including federal and state government offices and agencies, and private, public, and corporate research institutions. On the other hand, it is a bibliography that identifies and assesses the most important and useful reference and critical resources about U.S. telecommunication history, technology, industry and economics, social applications and impacts, plus policy, law and regulations, and role in the global telecommunication marketplace. No existing guide covers all of these aspects in the depth and detail of this volume.
Competitive Job Search
Author: Russel HadickPublisher: WestBow Press
ISBN: 1449786383
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Discover what recruiters know about in finding job openings in good economies and bad economies. Learn how to network like no one else can teach you. Find out how to target companies. Understand how not to answer ads online or in the newspaper. These are a few things that can help get you employed in the fastest professional manner.