Author: Chicago Area Ethnic ResourcesPublisher:
ISBN: 9780615616711
Category : Chicago (Ill.)
Languages : en
Pages : 100
Book Description
Directory of Chicago Area Ethnic Organizations and Media
Author: Chicago Area Ethnic ResourcesPublisher:
ISBN: 9780615616711
Category : Chicago (Ill.)
Languages : en
Pages : 100
Book Description
Marketing Information
Author: Michael R. OppenheimPublisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Chinese Chicago
Author: Huping LingPublisher: Stanford University Press
ISBN: 0804783365
Category : Social Science
Languages : en
Pages : 338
Book Description
Numerous studies have documented the transnational experiences and local activities of Chinese immigrants in California and New York in the late nineteenth and early twentieth centuries. Less is known about the vibrant Chinese American community that developed at the same time in Chicago. In this sweeping account, Huping Ling offers the first comprehensive history of Chinese in Chicago, beginning with the arrival of the pioneering Moy brothers in the 1870s and continuing to the present. Ling focuses on how race, transnational migration, and community have defined Chinese in Chicago. Drawing upon archival documents in English and Chinese, she charts how Chinese made a place for themselves among the multiethnic neighborhoods of Chicago, cultivating friendships with local authorities and consciously avoiding racial conflicts. Ling takes readers through the decades, exploring evolving family structures and relationships, the development of community organizations, and the operation of transnational businesses. She pays particular attention to the influential role of Chinese in Chicago's academic and intellectual communities and to the complex and conflicting relationships among today's more dispersed Chinese Americans in Chicago.
The Directory of Directories
Author: Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 1032
Book Description
An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.
Media Ownership
Author: JayEtta Z. HeckerPublisher: DIANE Publishing
ISBN: 1437903711
Category : Business & Economics
Languages : en
Pages : 69
Book Description
The media industry plays an important role in educating and entertaining the public. While the media industry provides the public with many national choices, media outlets located in a local market are more likely to provide local programs that meet the needs of residents in the market compared to national outlets. This report reviews: (1) the number and ownership of various media outlets; (2) the level of minority- and women-owned broadcast outlets; (3) the influence of economic, legal and regulatory, and technological factors on the number and ownership of media outlets; and (4) stakeholders¿ opinions on modifying certain media ownership laws and regulations. Includes recommendations. Charts and tables.
Multicultural America [4 volumes]
![Multicultural America [4 volumes] PDF](https://books.google.com/books/content/images/frontcover/GxfOEAAAQBAJ?fife=w80-h100)
Author: Ronald H. BayorPublisher: Bloomsbury Publishing USA
ISBN: 0313357870
Category : Social Science
Languages : en
Pages : 2389
Book Description
This encyclopedia contains 50 thorough profiles of the most numerically significant immigrant groups now making their homes in the United States, telling the story of our newest immigrants and introducing them to their fellow Americans. One of the main reasons the United States has evolved so quickly and radically in the last 100 years is the large number of ethnically diverse immigrants that have become part of its population. People from every area of the world have come to America in an effort to realize their dreams of more opportunity and better lives, either for themselves or for their children. This book provides a fascinating picture of the lives of immigrants from 50 countries who have contributed substantially to the diversity of the United States, exploring all aspects of the immigrants' lives in the old world as well as the new. Each essay explains why these people have come to the United States, how they have adjusted to and integrated into American society, and what portends for their future. Accounts of the experiences of the second generation and the effects of relations between the United States and the sending country round out these unusually rich and demographically detailed portraits.
The Ultimate Multi-ethnic Resource for Chicago
Author: Cynthia LintonPublisher:
ISBN:
Category : Reference
Languages : en
Pages : 174
Book Description
City & State Directories in Print
Author: Publisher:
ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 1000
Book Description
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